Welcome back to Flex That Worx, the podcast where we tackle the real challenges of running a coworking and flexible workspace.

In this episode, we're diving into how to manage both the quieter months and the bustling peak times. Whether the phones have stopped ringing or are ringing off the hook, these moments are filled with potential. Join us as we explore how to transform these periods into opportunities for growth, innovation, and deeper connections.

Key Points:

• Embrace the Rhythm: 

Every workspace has its unique ebb and flow. We'll guide you in understanding these natural cycles, empowering you to navigate both quiet and peak times with confidence and foresight. 

• Seize the Quiet Times:

Discover how to leverage downtime for strategic planning, refreshing your space, and strengthening community ties. This is your chance to innovate, refine, and prepare for the bustling times ahead.

• Maximise Peak Times:

Learn how to efficiently manage resources and maintain a high-quality experience for all members during busy periods.

• Smart Marketing Moves:

Get inspired with marketing strategies that align with your audience's seasonal habits, keeping your space vibrant and top-of-mind throughout the year.

• Build a Thriving Community:

Uncover the secrets to nurturing a vibrant community culture that supports and uplifts every member, turning your space into a hub of collaboration, creativity, and camaraderie.

Conclusion:

Both quiet and peak months are opportunities in disguise. By embracing the natural rhythm of your business and focusing on growth and community, you can transform these periods into powerful opportunities.

Tune in and let's make your coworking space a beacon of innovation and connection, no matter the season. Together, we'll turn challenges into triumphs and create a space where everyone thrives.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, seasonal demand, community engagement, marketing strategies, resource management

In this episode of Flex That Worx, we delve into the intricacies of pricing reviews, adjustments & bundling for coworking and flexible workspaces. As costs fluctuate, from coffee to energy, maintaining a balanced pricing model becomes crucial. 

Graham & Anne-Marie discuss the importance of regular pricing reviews and the challenges of adjusting prices in a service industry where costs are ever-changing.

Key Points

• Pricing Reviews

Regularly assess your cost base to ensure your pricing reflects current market conditions. Annual reviews are recommended to avoid alienating members with frequent changes.

• Cost Management

Implement a robust cash flow model and contingency plans to stay ahead of rising costs. This proactive approach helps in making informed pricing adjustments.

• Bundling & Flexibility

Explore tiered pricing models and bundles to cater to diverse client needs. Offering add-ons like meeting room time or equipment can enhance value without complicating pricing structures.

• Communication

Clear communication with members about pricing changes is essential to maintain trust and avoid confusion.

Conclusion:

Adapting to market changes is vital for the success of coworking spaces. By understanding your costs, implementing flexible pricing models, and maintaining open communication with members, you can ensure your space remains competitive and profitable. 

Tune in to learn how to navigate the complexities of pricing in the coworking industry and position your space for success. Don't forget to subscribe for more insights and strategies to simplify and scale your workspace operations.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Welcome back to another episode of Flex That Worx, where we explore pricing strategies for coworking and flexible workspaces. We discuss how to set the right prices for desks, meeting rooms, and service bundles. The conversation draws on real-world examples from Ireland, Europe, the US, and the UK, providing practical insights for operators at every stage of their journey.

This episode is designed for coworking and flexible workspace operators who are eager to optimise their pricing strategies for better market positioning and increased customer satisfaction!

Key Points

• The Science of Pricing

Pricing is more than just numbers; it's about the value and perception it creates. We discuss how to position your space in the market effectively.

• Avoiding Pricing Pitfalls

Learn about the dangers of undercutting competitors and the importance of clear, transparent pricing to avoid hidden fees that can deter potential clients.

• Maximising Meeting Room Revenue

Meeting rooms can be a significant revenue stream. We explore how to balance member use with external bookings to maximise profitability.

• Embracing Value-Based Pricing

Shift your focus from simply filling seats to highlighting the unique value your space offers. This approach can enhance customer satisfaction and loyalty.

• The Power of Feedback

Actively seek and embrace feedback to refine your pricing strategies. Understanding customer needs and market demands is crucial for staying competitive.

Conclusion:

Pricing is a complex but crucial aspect of managing a coworking space. By focusing on transparency, value, and customer feedback, operators can effectively position their spaces in the market and ensure long-term success.

Tune in to gain actionable insights and strategies that will help you refine your pricing approach and enhance your workspace's appeal.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, pricing, coworking operators, cowork, coworking space, flex work, flexible workspace

Welcome back to Flex That Worx, today we are speaking about Branding Essentials for New Operators. In this short episode, we focus on the unique challenges faced by smaller operators who are just starting out. With the market becoming increasingly competitive, it's essential to stand out and create a brand that truly resonates with your target audience.

Key Points:

• Defining Success

Success can mean different things to different operators. For some, it's about profitability, while for others, it's about making a positive impact on the community or achieving personal satisfaction. We discuss how to define what success looks like for your space and tailor your goals to align with your vision.

• Finding Your Niche

In a market dominated by large brands, it's tempting to emulate their strategies. However, the key to success lies in identifying your unique selling proposition (USP) and understanding your ideal client. We explore how to focus on what makes your space special and avoid the pitfalls of trying to mimic larger operators.

• The Power of Personal Touch

One of the greatest advantages of being a smaller operator is the ability to offer a personal touch that larger brands can't match. We delve into how building authentic relationships with your members can set your space apart and create a loyal community.

• Grassroots Marketing Strategies

Traditional marketing methods, such as local partnerships and community events, can be incredibly effective for smaller operators. We discuss how to utilise these grassroots strategies to increase visibility and attract potential members to your space.

• Balancing Resources and Amenities

Providing top-notch amenities is important, but it's equally crucial to maintain a sustainable operation. We offer insights on how to balance these aspects and engage local stakeholders for sponsorships and collaborations that can enhance your offerings.

Conclusion: 

Smaller coworking and flex space operators have a unique opportunity to create intimate, community-focused environments. By defining clear goals, understanding your market, and leveraging local resources, you can build a successful and sustainable space.

Join us in this episode as we explore these strategies and more, providing you with the tools to thrive in the coworking industry.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, branding, coworking operators, cowork, coworking space, flex work, flexible workspace

In today's rapidly evolving landscape of coworking and flexible workspaces, standing out is more crucial than ever. In this episode of Flex That Worx, we uncover the strategies that can transform your coworking space from just another option into a sought-after destination. 

Whether you're managing a single location or a network of spaces, this episode is packed with insights to help you carve out your niche and thrive in a competitive market.

Key Points:

• Defining Your Unique Brand

Learn how to articulate what sets your coworking space apart and how to leverage that uniqueness to attract and retain members. Graham shares his expertise on building a brand that resonates with your target audience and stands the test of time.

• Market Segmentation and Audience Targeting

Discover the power of identifying and focusing on niche markets. We discuss how understanding your ideal members can lead to a more vibrant and engaged community, and why this is essential for long-term success.

• Creating Community Through Events

Explore the role of events in building a sense of community and belonging. From tech meetups to creative workshops, find out how the right events can draw in like-minded individuals and foster collaboration.

• Balancing Service Levels

Delve into the art of balancing high-touch services with a self-sufficient environment. We discuss the importance of tailoring your service offerings to meet the diverse needs of your members while maintaining operational efficiency.

• Adapting to Industry Trends

Stay ahead of the curve by understanding the latest trends in coworking and flexible workspaces. From tech-focused hubs to spaces with integrated amenities like childcare, we explore how these trends can be leveraged to enhance your offering.

Conclusion

As the coworking industry continues to grow, differentiation is key to success. By focusing on your unique strengths and understanding the needs of your community, you can create a space that not only meets but exceeds expectations. 

Tune in to this episode for actionable insights and start transforming your workspace into a thriving hub of activity and innovation.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow, subscribe & rate the show where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, brand differentiation, community building, workspace management, niche markets, event strategy, service levels, industry trends, flex work, cowork

In this enlightening episode, we sit down with Andrew Whitaker, the visionary Founder and Managing Director of Culture Co-Working, to explore the evolving landscape of coworking and flexible workspaces.

With two thriving locations in Cork City, Culture Co-Working is at the forefront of promoting a balanced work-life approach. Andrew shares his insights on how flexible working hours and professional coworking spaces can enhance productivity and happiness.

Key Points

• The Shift from Traditional 9 to 5: Andrew discusses the limitations of the conventional office job and how flexible workspaces cater to the needs of independent professionals.
• Balancing Work and Home Life: Discover how Culture Co-Working supports individuals in achieving a harmonious balance between their professional and personal lives.
• Productivity and Happiness: Learn about the correlation between flexible working environments and increased productivity and satisfaction.
• The Future of Coworking: Andrew shares his vision for the future of coworking spaces and their role in the modern work culture.

Join us as we delve into the world of coworking with Andrew Whitaker, uncovering the benefits of flexible workspaces and their impact on our daily lives.

For all those flex & coworking workspace operators, this episode offers valuable insights into creating a work environment that supports your members professional and personal aspirations.

Tune in to discover how embracing flexibility & understanding your audience can transform your workspace. Don't miss this opportunity to learn from a leader in the coworking industry!

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, work-life balance, productivity, Culture Co-Working, Cork City, Andrew Whitaker, professional coworking space, flexible work, flex work

In this episode of Flex That Worx, Anne-Marie and Graham, delve into the challenges and solutions surrounding underutilised coworking spaces. They explore the reasons behind empty desks and missed revenue opportunities, offering actionable insights for operators of both new and established flexible workspaces.

Key Points:

• User Experience and Visibility

Discover how poor user experience and lack of visibility can lead to underused spaces. Learn strategies to enhance the user journey and make your space more accessible and attractive to potential clients.

• Awareness and Market Positioning

Understand the importance of building awareness in both rural and urban settings. Graham shares examples of how spaces can stand out in competitive markets by knowing their niche and clientele.

• Optimising User Flow

Explore the concept of seamless transactions in coworking, and why reducing friction in the booking process is crucial for success.

• Business Model Adaptation

Learn how to adapt your business model to meet the evolving needs of your community, whether through dedicated desks, meeting rooms, or event spaces. 

• Community and Events

Discover the power of community engagement and events in driving foot traffic and creating loyal advocates for your space.

Conclusion

Anne-Marie and Graham wrap up with a discussion on the importance of technology and process optimisation in maintaining occupancy and revenue. They emphasise the need for operators to continuously assess and adapt their offerings to meet market demands and enhance user experience.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, user experience, market positioning, business model adaptation, community engagement, event spaces, technology optimisation.

In this episode of Flex That Worx, we delve into the world of flexible workspaces with a focus on the Inishowen Innovation, located in Buncrana, County Donegal. 

Join us as we explore the hub's mission to foster innovation and support businesses across the Inishowen Peninsula. Our guest, Anne Marie McLaughlin,  who is the ii Innovation Manager, shares her unique journey from the US tech industry to leading this vibrant innovation space!

Key Points:

• Inishowen Innovation Hub's Mission

Discover how the hub serves as a catalyst for innovation, providing essential support to new companies, remote workers, and small to medium-sized enterprises in the region.

• Anne Marie's Journey

Gain insights into Anne Marie's transition from a career in software and project management in the US to managing a dynamic innovation hub in Ireland. 

• Challenges and Strategies

Learn about the challenges of attracting members to the hub and the strategies employed, including the power of word-of-mouth and local marketing efforts. 

• Community Building

Understand the importance of fostering a collaborative environment where individuals can connect, share resources, and participate in events that enhance their professional growth.

• Technology and Efficiency

Explore how the hub leverages technology to streamline operations, automate processes, and manage bookings, ensuring a seamless experience for its members.

Conclusion

Join us for an insightful conversation that highlights the pivotal role of flexible workspaces in driving innovation and community engagement. Whether you're a coworking space operator, a remote worker, or someone interested in the future of work, this episode offers valuable perspectives on creating and sustaining a thriving workspace community.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking, flexible workspaces, innovation hub, remote work, community building, technology in workspaces, workspace management, Inishowen Innovation

Summary:

In this episode of Flex That Worx, powered by Baseworx, we delve into the heart of coworking spaces: Community.

We explore what community truly means in the context of flexible workspaces and how it can be effectively nurtured to enhance the coworking experience.

Key Points:

Defining Community

The episode begins by unpacking the often overused term 'community' and its significance in coworking environments. Graham shares insights from his experience and highlights the diverse needs of members, from entrepreneurs to employees of large corporations.

Design and Engagement

Discover how the physical design of a coworking space, including open communal areas and kitchens, can foster interaction and collaboration. The hosts discuss the importance of allowing members to choose their level of engagement, whether through events or casual interactions.

Balancing Diverse Needs

The conversation touches on the challenges operators face in balancing the diverse preferences of members. From those seeking solitude to those craving social interaction, understanding and catering to these needs is crucial.

Cultural Fit and Human Touch

The episode emphasises the importance of ensuring new members align with the existing community ethos. Community managers play a vital role in maintaining a positive atmosphere and facilitating connections.

Authenticity and Adaptability

Graham and Anne-Marie discuss the need for authenticity in building a thriving community and the importance of adapting to the evolving dynamics of coworking spaces.

Conclusion:

By focusing on authenticity, adaptability, and the human touch, coworking & flex spaces can cultivate vibrant communities that enhance the overall experience for all members. Tune in to discover how to create a space where individuals feel connected, valued, and inspired.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, community, cowork, remote work, technological change, growth, Baseworx.

Summary:

In this episode of Flex That Worx, hosts Graham and Anne-Marie from Baseworx delve into the intricacies of managing coworking and flexible workspaces. They explore the often-overlooked admin burdens that operators face and offer insights into streamlining operations for efficiency and growth.

Key Points:

• Understanding Admin Overload: Discover the hidden costs associated with manual processes and disparate systems in coworking spaces. Learn how these challenges can bottleneck growth and limit scalability.
• Solo Operator Challenges: Anne-Marie and Graham discuss the unique hurdles faced by solo operators, including the reliance on spreadsheets and the risk of key person dependency.
• Embracing Automation: The hosts highlight the benefits of automating tasks such as invoicing, bookings, and member management. Automation not only saves time but also enhances the member experience by allowing operators to focus on community building.
• Centralising Systems: Learn about the impact of using multiple systems and the importance of integrating operations to maintain consistency and quality across locations.
• Adapting to Technological Change: The episode emphasises the need for coworking operators to stay ahead by adopting new technologies and processes, ensuring they remain competitive in the evolving landscape of flexible workspaces.
• Practical Steps for Improvement: Graham and Anne-Marie provide actionable advice on conducting audits of current systems, identifying opportunities for automation, and engaging staff in decision-making.

Conclusion:

The episode concludes with a call to action for coworking operators to start small but take decisive steps towards reducing admin burden. By assessing their current setup and exploring new options, operators can create thriving, efficient coworking communities.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx — scaling your workspace, made simpler and less stressful!

Keywords: coworking spaces, flexible workspaces, admin burden, automation, community building, centralised systems, technological change, efficiency, growth, Baseworx.