Flex That Worx

In this episode of Flex That Worx, we’re joined by Joe Averill, Founder and Managing Director of LEVEL, to explore what a tenant-first approach really means for the future of workspaces.

Joe shares how LEVEL is challenging traditional landlord-led models by advocating solely for tenants, ensuring fairness and transparency in every deal. We discuss the changing needs of tenants, the growing role of technology, and how relationships built on trust will shape the next phase of office evolution.

Key Takeaways for Coworking & Flex Space Operators:

• Prioritise member advocacy and transparency.
• Use technology to improve experience, not add friction.
• Design with flexibility and wellbeing in mind.
• Build relationships that outlast transactions.

Whether you manage a single coworking hub or a network of flexible spaces, Joe’s insights offer a valuable look at how people-centred design, digital adoption, and partnership thinking can help operators thrive in a changing market.

Listen now to gain practical ideas on how to align your space, your systems, and your strategy with the expectations of tomorrow’s tenants.

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with Joe on LinkedIn! 

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Community is one of the most overused words in coworking, yet one of the least defined. In this short episode of Flex That Worx, Graham breaks it down to its most human, practical level, stripping away the jargon and getting to the heart of what really makes a space feel connected.

For Graham, community is not about the over-enginerring of events or perfectly curated networking moments. It is the everyday interactions that show people they belong.

It is the simple hello first thing in the morning, the wave you get from someone passing a meeting pod, the small chats that happen between tasks. Community, at its core, is people. Good people, doing their work, sharing a space, looking out for each other in small but meaningful ways.

Operators play a big part in enabling this. Not by forcing it, but by setting the tone. Creating an environment where kindness is normal. Encouraging moments of connection without over-engineering them. Being present enough that members feel welcome, yet giving people the space to work in their own rhythm.

In this episode, we explore what community actually looks like in action and how operators can nurture it in a way that feels genuine, sustainable and true to the everyday reality of coworking life.

A simple, grounded reminder that community is not a strategy, it is a feeling people leave with at the end of the day.

• To listen to our full episode on Building Community in Coworking, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

Bundles can make your pricing easier to understand and easier to sell, but only if you keep them clear and flexible. In this Flex Rewind, we explore how coworking spaces can design bundles that work for both the operator and the member.

We talk about why simple structures are more effective than complicated packages and how transparency removes confusion at the point of purchase.

We also look at how bundles can help you make better use of underused assets like meeting rooms or hot desks. When members can buy a bundle that suits their workflow, they engage with your space more often, and you benefit from steadier revenue throughout the month.

This conversation offers a grounded, practical view on pricing for flexible workspaces. It focuses on clarity, ease of use and the everyday realities of managing a coworking space with limited time and resources. No jargon, just clear guidance to help you shape pricing that feels fair to members and commercially sound for your space.

• To listen to our full episode on Mastering Pricing Reviews, Adjustments & Bundling for your Coworking & Flex Space, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Events can build energy in a coworking space, but only when they are run with structure rather than hope. In this Flex Rewind, we look at how operators can make events easier to plan, manage and measure by gathering the right information from the start. Knowing who is attending, how many people to expect and how these numbers shift over time helps you plan accurately and avoid overspending.

We talk through simple ways to track attendance patterns, how to approach post event feedback and why reviewing every event, good or bad, gives you better judgement for the next one.

Operators often carry the pressure of trying to make every gathering a success. Here, we share a more realistic view. A quiet event does not mean failure, it means data. With the right process in place you can refine your calendar, protect your time and create events that actually support your members and your business.

This episode is designed to help coworking teams build event habits that are practical, repeatable and suited to the real day to day challenges in a flexible workspace.

• To listen to our full episode on How to Host Successful Events in Your Coworking/Flex Space Without Burning Out, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Your website is often your members’ first impression of your space and if it’s confusing or clunky, you’re losing bookings before they’ve even begun.

In this episode, we talk about why your coworking website should do more than showcase nice images. It should make it easy for people to take action whether that’s booking a hot desk, signing up for a membership, or enquiring about a private office.

For coworking and flexible workspace operators, your website isn’t just marketing, it’s part of the member experience. Make it seamless, make it self-serve, and make it easy for people to choose you.

• To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members.

From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members will expect a more immersive experience, from seeing detailed desk layouts before they book, to expecting transparency about how spaces fit their needs.

The message is clear: no matter how you design or manage your space, it has to be the right fit for your community. This episode offers practical ideas on how to get closer to your members, understand their preferences, and build a space that works for them because when your workspace reflects the people who use it, everything else falls into place.

• To listen to our full episode on What PropTech Connect London 2025 Taught Us About the Future of Coworking, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Understanding your coworking audience isn’t just good marketing, it’s the foundation of every thriving coworking community. In this episode, we explore how research and insight can help operators build spaces that genuinely resonate with the people they’re designed for.

Defining Your Unique Brand
We discuss how to clarify what makes your space distinctive and use that to attract the right members. 

Market Segmentation and Audience Targeting
Not every coworking space is for everyone. We dive into how identifying and serving your niche can build stronger engagement, foster loyalty, and improve retention across your community.

Whether you’re running one space or several, this short episode offers actionable ideas for refining your positioning, strengthening your brand, and growing a community that feels right at home in your space.

• To listen to our full episode on Not Just Another Space: How to Stand Out in a Crowded Market, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

As your coworking & flex space business expands, consistency becomes the cornerstone of growth. In this Flex Rewind, we explore how technology can transform your ability to scale confidently across multiple locations while keeping your brand experience seamless.

Unified Brand Experience
Learn how to create a cohesive member journey across every site. From front-desk processes to digital systems, standardising your approach ensures that both staff and members experience the same smooth interactions wherever they go.

Scalable Tech Solutions
Discover how multi-location software and real-time analytics empower operators to make informed decisions, streamline operations, and remove the guesswork from expansion.

Engage and Retain at Scale
Growth shouldn’t come at the cost of community. We unpack practical ways to maintain your ethos, recognise loyal members, and nurture connections across your network as your footprint grows.

If you’re planning to open new sites or refine how your current ones connect, this short episode will help you evaluate what’s working, identify what’s holding you back, and scale with confidence.

• To listen to our full episode on Tech Foundations for Thriving Coworking Spaces, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

University students might just be your next wave of coworking members. With housing shortages and hybrid learning reshaping student life, many are looking for affordable, community-driven places to study, create and connect.

In this Flex Rewind, we explore how coworking spaces can collaborate with local colleges and universities, offer subsidised desks, and build relationships with a new generation of professionals. We look at the value of fresh energy and ideas in your space and why students could be an untapped source of long-term members.

• To listen to our full episode on Discovering Hidden Opportunities: Expanding Your Coworking Customer Base, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking students, coworking community, flexible workspace growth, coworking audience development, university collaboration

Every coworking space has its peaks and dips, the key is knowing how to use those quieter seasons to your advantage. In this Flex Rewind, we discuss how operators can stay proactive during slow periods.

From upgrading your space and refreshing your marketing to engaging existing members and finding new audiences, we share practical ways to keep momentum steady year-round. Learn how to understand your community’s rhythm, plan ahead, and turn downtime into a strategic advantage.

• To listen to our full episode on Managing Peak & Quiet Seasons in your Coworking & Flex Space, listen here

Thanks for tuning in to Flex That Worx!

If you enjoyed this episode, don’t forget to follow or subscribe where-ever you get your podcasts so you don't miss our next episode.

Connect with us on LinkedIn:

• Graham
• Anne-Marie

Watch the full episode on our YouTube, explore free tools and resources over at Baseworx.co.

This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

Keywords: coworking business tips, seasonal coworking strategy, coworking marketing, member engagement, coworking operations