Every coworking space has its own rhythm, but success comes from knowing who you’re really designing for. In this episode, we explore why tailoring your workspace to different audiences is essential if you want to attract and retain the right members.

From the quiet-focused worker who values deep concentration, to the social collaborator who thrives on conversation, your members’ working styles shape how your space should feel, flow and function. We discuss how future generations of members will expect a more immersive experience, from seeing detailed desk layouts before they book, to expecting transparency about how spaces fit their needs.

The message is clear: no matter how you design or manage your space, it has to be the right fit for your community. This episode offers practical ideas on how to get closer to your members, understand their preferences, and build a space that works for them because when your workspace reflects the people who use it, everything else falls into place.

• To listen to our full episode on What PropTech Connect London 2025 Taught Us About the Future of Coworking, listen here

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