Counterfeiting is a growing global problem that can cost brands both a lot of money and their reputations. To protect their brands, companies are increasingly being more proactive in applying anti-counterfeiting technologies to their products, and particularly their packaging. In this podcast, we’ll learn how Sun Chemical, a global ink manufacturer with an integrated brand protection business, uses its expertise in packaging, printing and security to help customers resolve counterfeiting issues on packaging for any multinational brand.
Speaker: Jim Reiman, Director of Brand Protection Sales, Sun Chemical
Jim Reiman has been responsible for growing Sun Chemical’s brand protection business for the past 10 years. Prior to that, Jim spent 25 years at Westvaco Corp. and a short stint at DuPont Authentication Systems. During his tenure, he has held a wide range of positions in paper, packaging, printing and brand integrity. Based in Essex, Conn., Jim manages Sun Chemical’s brand protection business in the Americas.