Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.

What's On The Radar:

• Who Not How: Why procrastination isn't laziness but a sign you need the right "who"
• The Gap and The Gain: Breaking free from gap mentality to celebrate your wins
• 10X Is Easier Than 2X: How doing less can actually help you achieve exponential growth
• Reading Recommendations: The suggested reading order for maximum impact

Key Insights:

• Procrastination signals a need for the right person to help, not a personal failure
• Finding the right "who" eliminates micromanagement and creates mutual value
• Your mindset before bed significantly impacts your success the next day
• High-performing individuals often do less, not more, by focusing on what truly matters
• Measuring backward (your gains) rather than forward (the gap) transforms your perspective

Map Check:

1. From 10X Is Easier Than 2X: Identify one task on your to-do list that's keeping you in a 2X mindset and eliminate it
2. From Who Not How: Choose one thing you're struggling with and ask "who can help me?" instead of "how do I do this?"
3. From The Gap and The Gain: Write down three wins from the past 90 days to focus on how far you've come

Connect With Us: @mappedoutpod | mappedoutpod.com

Meet Your Hosts: 

👩‍💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.

• Website: brandgoodtime.com
• Instagram: @brandgoodtime
• LinkedIn: linkedin.com/in/laurenloreto

👩‍💻 Aurrie Hicks Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 75+ clients.

• Website: hopsonrae.com
• Instagram: @hopsonrae
• LinkedIn: linkedin.com/in/aurriehicks

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Teaser for next episode: Join us to discover how to make yourself the most valuable asset while leading a team or running a business!