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If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook.
✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter
In this episode, we cover:
Timestamps
Navigator’s Resources (mentioned)
Meet Your Co-Pilots
Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime
Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae
🎧 Listen & Subscribe
Follow MAPPED OUT wherever you get your podcasts.
P.S. Want the step-by-step version, templates, and links we referenced?
Join The Flight Deck: www.mappedoutpod.com/newsletter
Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam, Co-Founder & CEO of Interact, the quiz builder behind 100M+ leads, 1.3B quiz views, and some of the biggest brands and creators online.
Bootstrapped, profitable, and still founder-led after 12 years, Interact has survived four waves of VC-backed competitors—not because it had the most features, but because Josh bet everything on relationships, product clarity, and human psychology.
In this episode, Josh shares how he built a tech company that refuses to chase shiny objects… and still wins.
✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter
In this episode, Josh walks us through:
⚡ How Interact survived—and outperformed—VC competitors for 12 years
⚡ The psychology behind quizzes (and why we’re now in the “Instagram Age”)
⚡ Why the best founders move fast—and why perfection is killing your results
⚡ How Interact scaled to $3.3M ARR with only 9 team members
⚡ What 8,000+ customer conversations taught him about modern marketing
⚡ What’s coming next for Interact’s design updates
⏰ TIMESTAMPS
3:38 – Competing with VC-backed copycats and why Interact chose relationships over features
8:23 – The real history of quizzes (yes, it starts in 1700s Irish pubs)
12:41 – Why agency partners, copywriters, and designers (“the Rich Pauls”) became Interact’s growth engine
16:11 – The shiny objects they did chase—and why they walked away
17:46 – What “ROI” actually looks like for quiz funnels
21:09 – What Josh is learning from today’s top creators generating 140K+ leads
27:18 – Building a no-ego team and the role of coaching inside the company
30:30 – Why quarterly offsites changed everything for their remote culture
33:06 – What’s coming in Interact’s design refresh
35:01 – Where quizzes are headed in the next 5 years
41:00 – Why founders over 30 struggle with speed—and how to fix it
48:29 – Josh’s 90-Day Marketing Playbook if he were starting Interact today
52:48 – HIGH / LOW / STOW
🔗 CONNECT WITH JOSH HAYNAM
👩✈️ MEET YOUR CO-PILOTS
Lauren Loreto
Founder, Brand Good Time
Instagram: @brandgoodtime
LinkedIn: linkedin.com/in/laurenloreto
Aurrie Hicks
Founder, Hopson Rae
Instagram: @hopsonrae
LinkedIn: linkedin.com/in/aurriehicks
🎧 LISTEN & SUBSCRIBE
Follow Mapped Out wherever you get your podcasts.
Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to.
✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter
In this episode, we cover:
Timestamps
Your Mapped Out Moment (homework)
Audit your newsletter (or the one you’re about to start):
Navigator’s Resources (mentioned)
Meet Your Co-Pilots
Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime
Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae
🎧 Listen & Subscribe
Follow MAPPED OUT wherever you get your podcasts—and don’t miss the next stop in Season 3 as we keep unpacking the real-world playbooks modern brands are using to grow.
P.S.
Want the step-by-step version, templates, and links we referenced?
Join The Flight Deck: www.mappedoutpod.com/newsletter
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build audiences—with honesty, humor, and a healthy dose of exclamation marks.
✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter
In this episode, Ari shares how she:
If you’ve ever wondered how to build an audience around authenticity—or how to stay relevant when the internet moves faster than your strategy—this episode maps out the playbook.
⏰ TIMESTAMPS
3:45 – What customer service teaches you about human behavior
7:20 – Branding, tone, and what “thank you!” says about your company
10:24 – The voice behind Go-To-Millions: how Ari found her tone
15:50 – Building audience momentum from scratch
20:00 – Sponsorships, transparency, and what makes readers actually trust you
25:10 – How to grow a newsletter when you don’t have a million followers
38:40 – What most DTC brands get wrong about flexibility
45:10 – Why “newness” is the most underrated Black Friday strategy
49:10 – Life with The Marketing Millennials (and how their creative partnership works)
51:15 – What’s next for Go-To-Millions
52:20 – Ari’s High / Low / Stow
🔗 CONNECT WITH ARI MURRAY
👩✈️ MEET YOUR CO-PILOTS
Lauren Loreto
Aurrie Hicks
🎧 Listen & Subscribe
Follow Mapped Out wherever you get your podcasts.
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will shift your perspective. Lauren and Aurrie share real examples of major brands that started with grassroots, physical marketing tactics—and why meeting your customers in the real world might be exactly what your brand needs.
Episode Highlights
[00:00:55] Building on Ashley's flyer strategy and why out-of-home marketing deserves more credit
[00:04:10] The TikTok slow burn myth—why going viral isn't a launch strategy
[00:11:23] How Glossier built a beauty empire without traditional advertising
[00:23:15] Red Bull's guerrilla marketing playbook—from college campuses to extreme sports
[00:40:56] The eyeball surgeon billboard fail—when out-of-home goes wrong
[00:43:04] Love Shack Fancy's pink Bronco—creative out-of-home done right
Key Brands & Examples Discussed
Resources Mentioned
Connect With Us
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
Have questions about out-of-home marketing or want to share your own guerrilla marketing wins? Our DMs are open!
Visit mappedoutpod.com to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights, visuals, and examples from each episode.
Subscribe wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!
#MappedOutPodcast #OutOfHomeMarketing #GuerrillaMarketing #MarketingStrategy #BrandBuilding #Grassroots #TikTokMarketing #CPGMarketing #SocialMediaStrategy #MarketingPodcast #DigitalMarketing #BrandGrowth
Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one has to choose between work and home. The result: Sundays—a company helping parents “scale their lives, not just their work.”
✈️ GET THE FLIGHT DECK BREAKDOWN: www.mappedoutpod.com/newsletter
In this episode, Ashley shares how she:
If you’ve ever felt like you “need funding to grow,” this one proves how far resourcefulness, empathy, and great storytelling can take you.
Timestamps
0:48 – Meet Ashley Chang: from Carta & Collective Health to starting Sundays
4:56 – Why she interviewed 1,000+ parents before launching
9:08 – Version 1: the “email-and-text” MVP that taught her everything
11:08 – Bootstrapping 101: blue flyers, printers, and San Francisco telephone poles
14:00 – LinkedIn as Sundays’ secret growth engine
17:10 – The hardest choices in a bootstrapped startup (and how she made them)
27:10 – Building a team of 30 moms—and why human connection beats AI
35:36 – How becoming a mom herself changed her mission
45:16 – Ashley’s High / Low / Stow
🔗 Connect with Ashley & Sundays
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
🎧 Listen & Subscribe
Follow Mapped Out wherever you get your podcasts—and don’t miss the next stop in Season 3 as we continue unpacking how the industry’s best marketers built their brands from the ground up.
We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon.
→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
Connect With Us
Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game.
Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus.
→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Episode Highlights
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
Episodes Referenced
Real Business Updates
Your Homework
Connect With Us
Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game—we'll see you at the next stop for Season 3 this fall!
#MappedOutPodcast #SeasonFinale #GoalSetting #BusinessGrowth #MarketingStrategy #PodcastRecap #Season3Preview #MidYearGoals #MarketingPodcast #FounderLife
Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode breaks down exactly how to nail the handoff from "yes" to delivery—and why this phase is actually your most important marketing.
→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Episode Highlights
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
Meet The Guest
Sarah – Vivid Impact Partners
Brands & Examples Mentioned
Connect With Us
Subscribe wherever you get your podcasts, and don’t forget to leave a review if this episode helped you tighten up your client process—we’d love to hear from you!
#MappedOutPodcast #ClientOnboarding #RetentionStrategy #MarketingOps #ClientExperience #BusinessGrowth #AgencyLife #FounderLife #ServiceBusiness #CustomerSuccess #MarketingPodcast
This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic approach that actually builds your brand instead of ending up in landfills.
--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Episode Highlights
What You'll Learn
Meet Your Hosts
Lauren Loreto
Aurrie Hicks
Meet The Guest
Amanda Hofman - Go to Market Studio
Brands & Examples Mentioned
Connect With Us
Have questions about merch strategy? Our DMs are open! Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Subscribe wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!
#MappedOutPodcast #MerchStrategy #BrandedMerchandise #PrintOnDemand #SustainableMerch #BrandStrategy #MarketingPodcast #BusinessGrowth #BrandConsistency
From the publisher's feed
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road…
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.