<p>Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.</p>

Sangram Vajre, author of Account-Based Marketing for Dummies and co-founder of Terminus, believes the B2B funnel is all wrong. He shared his thoughts on smart marketing automation, the importance of account-based marketing, and why he started the #FlipMyFunnel movement.

Flip My Funnel

Get the best of business to business sales, marketing, and leadership strategies. Join host Sean Campbell as he interviews experts in B2B marketing, B2B sales, and leadership.

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Flip My Funnel

Flip My Funnel