Flip Talk Rookie Playbook

Joyce and Danny Price have been together for 33 years and have been business partners in REI for over two decades. Based in Georgia, they have for the past three years concentrated their efforts on Property Tax Lien Investing. For those who don't know the term, a tax lien is a legal claim against an individual or business's property that fails to pay taxes owed to the government. The Prices think this area of investing is a safe way of making your money back pretty easily in the property market and are approaching 100 properties that were purchased via municipal auctions.

Joyce & Danny join me today to discuss tax lien strategies, property investment, and what led them on their 25-year real estate journey. They explain the importance of doing your research on potential prospects and how something as simple as an Assessor's page will really start you off in the right direction. They share tips on due diligence and advise those who wish to search for prospects nationally. They also discuss the value of attending auctions to practice picking your properties, researching them, and seeing how it would have played out for you if you did it for real.

"Research is probably one of the key components to being successful. And there's a lot of information- like Danny mentioned - out on the internet where people just assume or throw around what they've heard and doing that research is important" – Joyce Price

"As long as you do all that research upfront and you have a really good idea of what it is you're buying, then you're either going to get the property, or someone's going to redeem/get the house back, and you'll get your money plus a little bit of interest." – Danny Price

"Even if you're in one County to the next, don't be afraid to call that tax assessor's office and make sure that you understand not only the process of buying it at the auction, but what their expectations are." – Joyce Price "Don't hesitate to double-check their facts because it's a working instrument. It's moving all the time. The laws change constantly. So make sure you double-check them." – Joyce Price

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

Brandon Barnes is the owner of Mighty Estates LLC and is the Co-Founder of B&M Property Solutions. He and his team facilitate the acquisition and sale of 50+ single-family residential homes annually and are continuing to grow. He is also the owner of REI Live! Atlanta, a monthly meet-up designed to empower, educate, and advise on sustainable and profitable real estate business. Before becoming an entrepreneur, Brandon earned his corporate stripes working for international brands, including the Kraft Heinz Company and Unilever. An undergraduate from Georgia State University, Brandon gained his degree in Operations Management from the Krannert School of Management at Purdue University, where he also earned his Entrepreneur Certificate. Born in Chicago and raised in Stone Mountain, Brandon now resides in Atlanta with his wife and four children.

Brandon joins me today to discuss his journey into real estate that began in 2016 when he abruptly fell off the corporate ladder and needed a solution to provide for his new wife and baby. He shares his early cold calling strategies and why the first 'NO' is not the final 'NO," and why you shouldn't be burning through your cold call list too quickly. He reveals why hiring an Acquisition Manager was a game-changer in his selling method and what automated offer delivery systems can do for your numbers. Brandon also explains his three C's, Consistency, Continuous Learning & Development, and Coaching, and how these have been the bedrock of his rapid real estate success.

"I got out of my own way by putting an acquisition manager in place to send offers without appointments. And once we started to do that, our goal is 50 offers a week. We really started to see some really strong results." – Brandon Barnes "A cold caller needs to have their own set of follow-ups of people that immediately said 'No Not Interested' but they're going to come back to them because that is going to even out the amount of leads that they're generating over time." – Brandon Barnes

"Sending 50 offers is one thing but being able to follow up on all the offers that you sent is the other piece." – Brandon Barnes

"Literally, I hired acquisition manager in November - it was around Thanksgiving when I did the interview. And that next year we went from making like 280 to 950 within that business, plus I had my own deals going on at the same time" – Brandon Barnes

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

Edward O'Daniel is a 'landlord educator & trainer' with 12 years' experience within the real estate market of St Louis. He is the owner of St Louis Property Management, taking care of many of St Louis landlords' rental portfolios, and he also owns Veteran Landlord, a company he created to help landlords across the country run their rentals more efficiently and be more profitable. Aside from previously serving our country, Edward has a BSc in Astrophysics from the University of Missouri-St Louis and is a keynote speaker on the subject of real estate investing.

In today's episode, Edward joins me today to shine some light on Turnkey Investing and what this means in REI. He stresses the importance of having a property manager involved at the earliest stages of purchasing a turnkey property and what you should be looking for when finding a reputable one. We discuss the areas in the country where Turnkey will thrive and how you can conduct your due diligence checks via Google, Facetime, or Skype. Edward also reveals one of the biggest mistakes would-be Turnkey investors make when they think they have acquired an on-going rental without including essential maintenance or property management factors and how you can avoid this.

"My own version of Turnkey means you have a property that has been renovated. Deferred maintenance has been corrected, fixed. And it actually has gotten rented at market or above market rates, ready for an investor to just simply buy it" – Edward O'Daniel

"In my early days, I didn't do my due diligence, you know, with buying property and understanding some of the costs and all the other things involved. And I just don't want to see that happen to other people" – Edward O'Daniel

"If you're going to buy a turnkey rental from a wholesaler or from any reputable person, get a property manager involved that's reputable" – Edward O'Daniel

"Do due diligence online. If somebody has treated somebody else wrong, they're going to pop up somewhere" Edward O'Daniel

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

Horane Haughton is a Managing Partner at Virtus Investment Group, a Real Estate Investment company based in North Carolina. I connected with Horane while he moderated one of Clubhouse's chatrooms and discovered he was a wealth of REI knowledge. An ex-Marine, he followed his time in the military as a Software Development Engineer, working for large corporations including Monitech Inc and Deutsche Bank. Horane currently creates systems and processes for Virtus to understand the real estate market better and ensure his company's growth in the face of fluctuating economic conditions.

In today's episode, Horane joins me to discuss his early success in wholesale investment and why such early success can weaken business planning foundations. He discusses the lessons learned when he and his business partner 'scaled too fast,' leaving them with a lot of bills and not a lot of deals. Horane reveals how they had to reset their mindset in the property game and learn how to construct a solid plan of action and formulate strategic planning to understand if and when they were spending too much money. He also explains how a mentor in the business can help you cancel out the noise of the YouTubers' advice and save your business a lot of money in the long run.

"One of the biggest challenges is to try to reset your mindset. Reset. And learn the things that you didn't learn in the beginning" Horane Houghton

"One of the things that we learned is that our backyard is not always the best yard to play" – Horane Houghton

"Not scaling properly - for us - was a failure to actually put a proper plan of action in place" – Horane Houghton

"You can't just throw money at the wall and say, 'Hey you know I've $10,000 I want to make $100,000. That's just not how it works. You still have to have a proper plan" – Horane Houghton

"For me, scaling is understanding your market -understanding how you're approaching your market every single day" – Horane Houghton

"Now listen. Pay that extra dollar to get that mentorship. Trust me. It will save you a lot of money" – Horane Houghton

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

All good things must come to an end, and it’s no different for the Rookie Playbook series. It’s been an amazing 48 weeks, and we believe if you’ve come this far, you are now fully equipped with the knowledge on how to run your own real estate business. This isn’t a goodbye from your hosts as much as it is a see you soon, however, and we want you to know that we have plans set out for other shows that can help you with your real estate journey.

Today, Don and Ryan explain why they’re ending the show earlier than expected. They describe their other projects as well as what the audience can expect from the podcast. They share some of their recent real estate challenges and how they solved them. They also share some last-minute tips in managing a real estate company.

“If you can see that vision, if you can set the plans to your goals, you're going to get there so long as you put in the work.” - Ryan Scialabba

This Week on FlipTalk’s Rookie PlayBook:

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Thanks for tuning into Flip Talk’s Rookie PlayBook podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into the Flip Talk Podcast and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of Flip Talk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Justin Colby is the Founder of The Science of Flipping Podcast and the Science of Flipping Coaching Program, programs to help you launch, grow, and scale your investment business by avoiding the mistakes others make. After graduating from UCLA with a BS in Science, Justin quickly decided to pursue a real estate career after connecting with a North Carolina developer. Having flipped over 1500 homes in multiple markets, Justin is now a coach and mentor for thousands of ambitious real estate investors and is a Rockstar national public speaker. He is considered one of the best trainers in his space and is with us today to share a little of his magic touch.

In today's episode, Justin discusses his real estate journey, which started well before becoming a 'statistic of the crash,' losing his home and car to the repo man and finding himself sleeping on a friend's couch. He reveals how going back to basics to get himself a game plan with a coach gave him a blueprint to flip houses and bounce back tenfold. We discuss the effort and patience required to seal your first deal and why Justin thinks procrastination is the biggest hurdle to success. He also discusses his real estate forecasts for the coming months, the effect COVID 19 has had on his current business model, and why you always need to be ready to pivot when something unexpected comes up.

"You gotta be able to take action and have the fortitude to withstand the failures" – Justin Colby

"You need to want it because it can create an incredible lifestyle for you, but you also have the challenges that come along with it" – Justin Colby

"There's no way you can become the person that you're meant to be without failing" – Justin Colby

"The 79-unit townhome development that I did lost hundreds and hundreds and hundreds of thousands of dollars. It was terrible. But the amount of learning lessons that came from that is basically priceless" – Justin Colby

"When COVID did hit, I immediately made a pivot again because of my experiences in the past. I saw something I've never seen before, and I knew I couldn't just continue doing my business model that is running in a very linear way. When something that comes in that has never been seen you have to be mobile" – Justin Colby

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

Selling your rehabs aren’t as complicated as buying a property, but it’s not exactly a walk in the park either. There are many factors to consider before letting go of your hard-earned asset for cash in the bank. From analyzing the neighborhood, computing costs and price points to creating the contract, you have to take the right steps and consult with the right people to make sure you’re not marketing yourself short.

Today, Don and Ryan discuss the processes involved in turning your property into money in your pocket. They share their methods in computing costs and margins and explain the importance of knowing the market you’re in before you make a sale. They share some of the reasons why using your own money shouldn’t be an option. They also describe the people you need to have on your team to make sure you get your numbers right.

“We're in the business of turning money, not flipping houses.” - Ryan Scialabba

This Week on FlipTalk’s Rookie PlayBook:

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Thanks for tuning into Flip Talk’s Rookie PlayBook podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into the Flip Talk Podcast and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of Flip Talk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Takeisha Hinton is another cool connection I made through Clubhouse, one of my favorite network places to virtually hang out. As a newbie to the real estate space, Takeisha had many questions for me as she begins her journey into REI. In her own words, Takeisha is someone who likes to 'know all of the terminology and rules prior to jumping in'. Quite right, too - you can never be too prepared.

In today's episode, I answer Takeishas questions on wholesale investigating, how to uncover information available at the local courthouse, and how this differs from county to county. I explain the meaning of probate- that is when a property becomes vacant upon the property owner’s death without leaving due instruction over their assets. I reveal how my own grassroots door-knocking approach with pre-foreclosure lists helped me at the beginning of my REI journey when I had limited resources. I discuss the many ways to find buyers, including using other wholesalers' lists to research those buyers and get on their radar. I also tell you what you can do on the good old internet to reach out and create relationships with buyers in any city you wish.

"If you have no money and your trading time for dollars, then I would say your best bet is to focus on one, maybe two, lists" – Don Costa

"I have found that the ugly or something is the better the result. I don't know why but a postcard that looks like a five-year-old wrote it has been my best performing postcard" – Don Costa

"You think all the pretty glossy sexy looking 'whatever' is going to get the best result? It doesn't" – Don Costa

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Thanks for tuning into the FlipTalk podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don't forget to tune into our other show: FlipTalk's Rookie PlayBook and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry. 

Join the community of FlipTalk fans on Facebook, YouTube,  and visit our website for even more content, information, and resources about real estate investing. 

One of the most common errors real estate entrepreneurs make is the idea of never slowing down and always growing. While that in itself is a great business strategy, there is also such a thing as growing too big, too fast, and in too many places. If not handled properly, scaling too quickly can make you lose your business focus.

How exactly do you know when to pause and when to continue?

Today, Don and Ryan explain some of the reasons why you shouldn’t always try to chase bigger money. They share some of the lessons they learned when it comes to scaling their businesses and why they sometimes felt the need to slow it down. They also discuss the difficulty in handling “bad apples” in small and big organizations.

“I'm all about having overhead, but I'm also about having data, systems, and processes that back up the team at a high level.” - Ryan Scialabba

This Week on FlipTalk’s Rookie PlayBook:

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Thanks for tuning into Flip Talk’s Rookie PlayBook podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into the Flip Talk Podcast and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of Flip Talk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.

Working with people can be one of the most challenging parts of being a boss. Somewhere along the way, you’re going to come to a point where managing your staff becomes a separate business altogether. The worst part is, the longer you remain as a business, the more likely are you to have to sort out and even cut the underperformers.

How do you do that with the best interest of everyone involved?

Today, Don and Ryan discuss what it means to handle a team that just isn’t performing as expected. They describe their personal experience in having to let go of people and how they did it. They share some of the reasons why you should and shouldn’t let go of an underperforming employee. They also explain the importance of using objective data when it comes to big decisions like removing staff.

“What got us to a certain point isn't going to get us to another level.” - Ryan Scialabba

This Week on FlipTalk’s Rookie PlayBook:

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Thanks for tuning into Flip Talk’s Rookie PlayBook podcast! If you enjoyed this episode and want to learn even more about what it takes to build a 7-figure real estate business, head over to iTunes and subscribe to the show. Don’t forget to tune into the Flip Talk Podcast and share your favorite episodes on social media to help other new investors learn what it takes to grow a successful business in the real estate investing industry.

Join the community of Flip Talk fans on Facebook, YouTube, and visit our website for even more content, information, and resources about real estate investing.