"Flip Thinking," by Greg McKeown, a methodology that reframes problems as opportunities, shifting from a "yes-but" to a "yes-and" mindset. It emphasizes that problems are often a conflict between our desires and reality, and by accepting reality as it is and observing facts rather than clinging to theories, novel solutions can emerge. The text introduces various strategies, including "Love" (acceptance, reconciliation, patience), "Work" (perseverance, focusing, rethinking, eliminating), "Enticing" (using scarcity, reciprocity, consistency, and autonomy to motivate), and "Play" (flaunting, role reversal, disrupting, and reversing) to transform challenges into advantages. Ultimately, it argues that a willingness to embrace change and challenge assumptions is key to fostering creativity and achieving positive outcomes.