Flippin' SoFlo

In this episode, we sit down with Veena Jetti, founder of Vive Funds and the mastermind behind over $1 BILLION in multifamily transactions.

Veena breaks down:

• How she transitioned from single-family to massive multifamily syndications 🏢
• The exact way she legally raises capital ($374M+) without hard money 💰
• The truth about “guru strategies” — and what most get dangerously wrong ⚠️
• Why her community Multifi is the easy button — but still demands hard work
• What makes a good deal, how to vet GPs vs. sponsors, and how to protect yourself legally in this space
• Her story from corporate burnout to building a real estate empire with 550M+ in current assets 💼

👉 Whether you’re flipping houses, wholesaling, or ready to level up to multifamily — this episode is your blueprint.

Molly Tennant is the woman behind the curtain of 2,000+ creative finance deals, the go-to for Pace Morby, and a master at closing transactions no one else will touch. In this exclusive, never-before-aired episode, Willy sits down with Molly to unpack what really goes into pulling off creative real estate deals at scale — and what most investors are still getting wrong.

✅ How she closed a deal with $8M in federal liens 
✅ The real role of a Transaction Coordinator (and why you're underestimating it)
✅ Why most wholesalers fail at creative deals
✅ The systems that make or break multi-market success
✅ What it’s like being Pace Morby’s right hand in the SubTo movement

This episode is for you if you're:
→ Scaling your team
→ Struggling to close creative deals
→ Ready to stop leaving money (and reputation) on the table

🔔 Don’t forget to like, subscribe, and turn on notifications for more game-changing content from Flippin’ SoFlo.

#mollytennant #subto #creativefinance #realestateinvesting #transactioncoordinator #realestatesystems

Join us for an electrifying conversation with the legendary Cris Chico, often hailed as the "Godfather of Virtual Wholesaling"! In this must-watch episode of Flipping So'Flo, Cris takes us on an incredible journey through his decades-long career, from coining the term "virtual wholesaling" back in 2008 to pioneering direct mail strategies that generated massive results long before modern tech existed. Discover the raw, unfiltered stories behind his earliest deals, how he cracked the code on lead generation with personalized postcards, and the hilarious challenges of building a real estate empire without Google Street View or CRMs (think handwritten notebooks as your CRM!).

Cris shares how he made his first six-figure month and why he decided to step back from talking to sellers, building a system that allowed him to run a backend operation while others handled acquisitions. But this isn't just a history lesson.

Cris dives deep into his current focus: getting out of his own way and leveraging cutting-edge tools like ChatGPT for profound self-reflection and personal growth. He reveals how understanding fundamental marketing principles and disrupting patterns has been key to his success, and offers invaluable insights on overcoming limiting beliefs like imposter syndrome. Whether you're a seasoned investor or just starting in real estate, this episode is packed with wisdom, humor, and actionable lessons that will inspire you to think differently about your business and your personal development.

In this video, you'll learn:

- The surprising origins of virtual wholesaling and how Cris Chico pioneered the concept.

- How early direct mail strategies, including personalized postcards, led to massive response rates.

- The evolution of real estate operations: from physical notebooks and express mail contracts to modern systems.

- Cris's journey to his first six-figure month and the mindset shifts that came with it.

- The importance of foundational marketing principles and disrupting patterns for business success.

- How to leverage tools like ChatGPT and NLP for deep self-analysis, overcoming imposter syndrome, and personal growth.

- Insights into challenging long-held beliefs and reframing your internal "movies" for a better reality.

Don't miss this rare opportunity to learn from a true innovator in the real estate space! 🔔 Like, Comment, and Subscribe for more insights into real estate and entrepreneurship!

#VirtualWholesaling #CrisChico #RealEstateInvesting #Wholesaling #DirectMail #RealEstateMarketing

In this episode of Flippin’ SoFlo, we sit down with Mark Andrew, a seasoned real estate investor who shares his journey from struggling to making it big in the industry.

🚀 We dive deep into:

✅ The mindset shifts that changed everything
✅ Overcoming tough deals and market challenges
✅ The power of networking and community
✅ How to spot the best opportunities before anyone else

If you're serious about growing in real estate and want insights from someone who’s been in the trenches, this episode is for you! 💥 Listen now and level up your investing game!

📲 Don’t forget to like, subscribe, and hit the bell for more real estate insights.

One of the most human realtors in the U.S.—and someone I truly admire—is John McSherry. In this episode, John reminds us that real estate—and business—goes beyond just numbers. It’s about service, relationships, and the people behind the deals. As entrepreneurs, we often focus on profits, but what really makes those numbers flow is the trust, connections, and impact we create.

🔥 What you’ll get from this episode:

✔️ How serving others changed John’s life & career
✔️ Why relationships drive business success
✔️ The power of pivoting & imperfect action
✔️ Lessons from luxury real estate, wholesaling & investing
✔️ Building a career with discipline, consistency & purpose

This is real talk, raw insights, and lessons that apply beyond real estate. Watch now and drop a 🚀 in the comments if this resonates!

🔔 Don’t forget to LIKE, COMMENT & SUBSCRIBE for more high-level real estate game.

With 17+ years of real estate experience and 14+ years coaching entrepreneurs nationwide, Alex Pardo is a no-nonsense business strategist helping people scale profitable, automated real estate businesses. His expertise, combined with a passion for mentorship, has helped countless investors break past limitations and build lasting success.

In this episode, we dive deep into Alex Pardo’s real estate evolution—from wholesaling in 2005, surviving the 2008 crash, to building long-term wealth through self-storage investments.

Alex shares hard-earned lessons on resilience, scaling beyond transactions, and the mindset shifts that led him to real financial freedom.

🔹 His first real estate deals & costly mistakes
🔹 Why mentorship is crucial for avoiding expensive lessons
🔹 The 2008 crash: How he pivoted & came back stronger
🔹 Why wholesaling isn’t scalable—and what’s better for wealth-building
🔹 The power of discipline, collaboration & long-term vision

🚀 Want to build sustainable wealth? Learn from Alex’s journey and start making moves today.

Pace Morby is a real estate investor with 14 years of experience in different asset classes and a TV personality, currently hosting Triple Digit Flip. He is one of the most influential people in the real estate space today and he is with us on Flippin SoFlo today to share his journey and tell us about the lessons he learned along the way.

Listen now to learn more about the reality behind achieving success in real estate investing, the importance of delayed gratification, and how you can start building a better future for yourself today!

Key Talking Points of the Episode

00:00 Introduction

03:11 What is the importance of understanding the “Eat That Frog” concept?

06:25 Why is it important to network outside of real estate to succeed?

08:35 What is Pace’s background?

12:59 How did Pace learn about real estate investing?

15:08 What made Pace realize that he had to focus on real estate investing?

19:11 What are the common reasons for failed partnerships?

21:53 Why is it important to be as detailed as possible with your agreements?

25:00 What is the natural progression of being the visionary of your business?

28:10 How should business partnerships be structured in order to succeed?

30:24 What does it mean to be a successful visionary?

35:04 Why do you need to know when to end a business partnership?

40:55 What is the importance of investing in your personal development?

47:50 Why is it important to manage your time wisely?

53:04 How can providing value to others help you grow?

58:03 How can knowing your value help you make better decisions in life?

01:01:08 What keeps Pace going today?

01:11:17 What is Pace’s advice to young entrepreneurs today?

01:13:14 What are the 5 fears that may be holding you back?

01:17:50 Why is it important to choose the people you listen to?

Quotables

“I’m making money today from work I put in 10 years ago and more importantly, I’m making money today from failures I had 20 years ago, 15 years ago, 12 years ago.”

“There is gonna come a point where you become the owner, not the CEO. You’re gonna be the passive person that owns this business at some point – that’s the goal, that’s the hope.”

“Most people are addicted to comfort, I am addicted to growth because I know what comfort feels like and I know how it shows up.”

Links

Book: Eat That Frog!

https://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/162656941X

Book: The 38 Letters from J.D. Rockefeller to his son

 Justin Colby, the founder of The Science of Flipping podcast, is a coach and seasoned real estate investor with over 15 years of experience and more than 2300 deals under his belt. He built his business from the ground up in one of the busiest states in the country and he is with us to talk about his experience and what he learned along the way. 

Listen now to learn more about Justin, what building a real estate business in Florida was like, and how real estate investors today can find success in this space!

Key Talking Points of the Episode

00:00 Introduction

01:23 What is Justin’s background?
03:35 How did Justin learn about real estate investing?

07:37 How much time does it usually take to find your first deal?

08:25 What is the key to achieving success in real estate investing?

10:41 What makes someone a great educator?

11:43 Why is it important to have a mentor or coach?
13:20 What is the reality behind passive income from rental properties?
15:20 What was it like to grow a business in one of the busiest states for real estate?

17:01 What is the reality behind competition in the real estate space?

18:22 How can being part of a community help you find success in real estate?

21:15 What are the 5 keys to success?

24:02 Why shouldn’t you put a time expectation on your goals?

27:02 What is the reality behind an entrepreneur's mind?

32:03 Why is it important to find people that align with you?

33:07 How should you approach challenges you face in life?

35:04 What is Justin’s reason for becoming an educator?

37:05 What is Justin’s favorite book?

39:25 What is next for Justin?

Quotables

“It’s never a lack of resources, it’s a lack of resourcefulness. There’s always a solution.”

“The key to this space, what you and I do, is incremental progress. It’s not overnight, be Willy Numbers and do $7 million a year. It’s not overnight, do 2,300 transactions – it’s a slower, methodical way of doing it.”

“I want people to be able to create a lifestyle for themselves that is ultimately what the rental is for.”

Links

Book: The Road Less Stupid

https://www.amazon.com/Road-Less-Stupid-Keith-Cunningham/dp/0984659269

Bobby Suarez is one of the most influential real estate investors in South Florida. Through the years, he has focused on achieving success in building multiple real estate businesses and growing a real estate portfolio, and he is with us today to talk about everything he learned along the way.

Listen now to learn more about Bobby, his journey in real estate investing, and the lessons he learned through the years – the good, the bad, and everything in between!

Key Talking Points of the Episode

00:00 Introduction

01:39 What is Bobby’s background in real estate?

03:21 How did Bobby start growing his real estate business?

04:25 What is the reality of being an “overnight success”?

07:19 What is the market like in Florida today?

09:38 Why is it important to know your market well?

10:25 What marketing strategies are working in Florida today?

13:38 Why is delayed gratification important to your success?

17:05 How can personal relationships impact your success in business?

18:42 How important is the relationship between your family and business life?

19:50 Why is it important to teach children about finances early in life?

25:09 What was the turning point in Bobby’s career?

27:11 How can mastermind groups help you grow as an entrepreneur?

30:19 Why is it important to build the right relationships as an entrepreneur?

32:38 What were some of Bobby’s most interesting deals like?

34:35 How did Bobby start building his collection of watches?

35:33 What is financial freedom for Bobby?

37:59 Why does it make sense to buy properties with zero debt in this market?

42:10 What was it like for Bobby to buy his mother a house?

45:46 What should be your first priority as an entrepreneur?

46:55 What is Bobby’s advice for young entrepreneurs today?

Quotables

“You gotta pay your dues at the beginning and a lot of the younger generation, I think they just want that overnight “what Bobby has” or “what Willy has” – they don’t understand that this thing took a long time to get here.” 

“Collaboration is king. Relationships are important. The last thing you wanna do is make enemies with your competitors.”

“For me, financial freedom is to have all my bills being covered from my cash flowing assets.”