The Alex Berman Podcast

Flipping Luxury Watches Done Right w/ Christian Zeron


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Christian is the founder, Director, and curator of Theo & Harris. Since launching in 2013 as a Seton Hall Sophomore, Christian has led his company to a top position in its retail market, hosted nearly 800 episodes on YouTube and worked tirelessly to pioneer the vintage watch renaissance. New Jersey born and bred, you'll find Christian with family, friends and a great watch, Cutty Sark in hand.

This show is sponsored by Experiment 27. Get the sales and service agreement (free client contract template) Experiment 27 uses to close business at http://bit.ly/x27contract. [$1,000 value]

In this episode you'll learn:
[2:00] How long did it take for YouTube to generate sales for Theo & Harris?
[4:40] Why Rolex is the king of watches?
[6:22] How does a Company stay consistent in quality for that long?
[8:40] How’d Christian decide to resell watches instead of creating his own brand?
[10:40] Theo & Harris’ Business model
[12:55] How would an average person sell a Vintage Rolex?
[16:50] The mindset behind selling a luxury watch to a buyer
[19:05] How often do people try to sell fake watches?
[23:50] How to separate yourself in a competitive market?

Links mentioned:
TheoandHarris.com
Follow Theo & Harris on YouTube 
Follow @theoandharris on Instagram
Catch Sour Grapes on Netflix

Have you been trying a bunch of different marketing tactics and nothing is working? I’d love to work one-on-one to see exactly what’s wrong at Experiment27.com/Consulting

Brought to you by Experiment 27. Find us on Youtube (B2Bsalestraining.org).

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The Alex Berman PodcastBy Alex Berman, Chairman of Experiment 27