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Flipping the Bottom Line - Why Compassion is the Ultimate Competitive Advantage
Can love and compassion actually make a business more profitable? In this episode of The Flipped Story, David Gadarian sits down with international business consultant and TEDx speaker Dr. Bruno Roque Cignacco (PhD) to discuss the radical shift from "cold" corporate logic to the high-performance world of Human-Oriented Business.
Bruno shares the specific "Eureka" moment when he realized that traditional spreadsheets couldn't account for the most valuable asset in any market: the human soul. If you've ever felt that modern business has become too transactional, this episode will show you how to flip that narrative to create a sustainable, loyal, and highly productive tribe of customers and employees.
Inside the Episode:
01:46 – The "Inflection Point": Moving from international trade tactics to human-centered research.
09:10 – The Two Pillars: Why Interdependence and Social Reciprocity are the foundation of every successful business.
16:32 – The Reputation Magnet: How a broader mission attracts elite talent and picky investors.19:51 – Measuring "The Uncountable": How to track qualitative variables like gratitude and support.
29:55 – Scarcity vs. Prosperity: Why the "Human Being" is the ultimate meta-resource.
37:24 – The Compassion Business Case: Why "psychological safety" is anything but "soft."
45:40 – The Flipped Story Recipe Book: Bruno’s two essential ingredients for your business pantry.
The Flipped Story Recipe Book: Dr. Bruno’s Ingredients - Every builder needs these two tools in their pantry to turn a transaction into a relationship:
- Humanistic Love: The fuel of generosity, gratitude, and support that creates sustainable ties over time.
- Incremental Value: The practice of leaving every person you interact with in a better state than you found them.
About Our Guest:
Dr. Bruno Roque Cignacco (PhD) is an international business consultant, researcher, and author of The Art of Compassionate Business. For over 30 years, he has helped companies bridge the gap between economic success and human well-being.
- Bruno's Website
- The Art of Compassionate Business
- Bruno on LinkedIn
Keep Up with The Flipped Story: https://www.gadarian.com/flipped-story/
Enjoyed this episode? Make sure to subscribe and hit the bell to never miss a "Flip" on the traditional business narrative.
View all episodes
By DavidCan love and compassion actually make a business more profitable? In this episode of The Flipped Story, David Gadarian sits down with international business consultant and TEDx speaker Dr. Bruno Roque Cignacco (PhD) to discuss the radical shift from "cold" corporate logic to the high-performance world of Human-Oriented Business.
Bruno shares the specific "Eureka" moment when he realized that traditional spreadsheets couldn't account for the most valuable asset in any market: the human soul. If you've ever felt that modern business has become too transactional, this episode will show you how to flip that narrative to create a sustainable, loyal, and highly productive tribe of customers and employees.
Inside the Episode:
01:46 – The "Inflection Point": Moving from international trade tactics to human-centered research.
09:10 – The Two Pillars: Why Interdependence and Social Reciprocity are the foundation of every successful business.
16:32 – The Reputation Magnet: How a broader mission attracts elite talent and picky investors.19:51 – Measuring "The Uncountable": How to track qualitative variables like gratitude and support.
29:55 – Scarcity vs. Prosperity: Why the "Human Being" is the ultimate meta-resource.
37:24 – The Compassion Business Case: Why "psychological safety" is anything but "soft."
45:40 – The Flipped Story Recipe Book: Bruno’s two essential ingredients for your business pantry.
The Flipped Story Recipe Book: Dr. Bruno’s Ingredients - Every builder needs these two tools in their pantry to turn a transaction into a relationship:
- Humanistic Love: The fuel of generosity, gratitude, and support that creates sustainable ties over time.
- Incremental Value: The practice of leaving every person you interact with in a better state than you found them.
About Our Guest:
Dr. Bruno Roque Cignacco (PhD) is an international business consultant, researcher, and author of The Art of Compassionate Business. For over 30 years, he has helped companies bridge the gap between economic success and human well-being.
- Bruno's Website
- The Art of Compassionate Business
- Bruno on LinkedIn
Keep Up with The Flipped Story: https://www.gadarian.com/flipped-story/
Enjoyed this episode? Make sure to subscribe and hit the bell to never miss a "Flip" on the traditional business narrative.