In the transition from Media 1.0 to 2.0, the rules of the game have fundamentally changed. We’ve moved from the era of "Broadcast"—talking at an audience from a pedestal—to the era of "Connection," where trust is the only currency that matters.

In this episode of The Flipped Story, David Gadarian sits down with Jon Goehring, founder of StoryTrust Media. Jon is a Newhouse-trained journalist who spent years mastering the clinical precision of traditional radio. But as the digital world became a 24/7 shouting match, Jon realized that a "perfect" voice doesn't matter if nobody trusts the person behind it.

Today, Jon is in the middle of a fascinating flip: using his high-level broadcast pedigree to help brands navigate the "eat what you hunt" world of modern entrepreneurship. He’s helping creators stop sounding like announcers and start sounding like humans.

Inside the Episode:

* 03:16 – The Childhood "Mock" Radio Shows: How a passion for calling football games to nobody laid the foundation for a professional voice.
* 09:07 – The Habit of Professionalism: Why your standard of excellence must stay high even when you're in the "raw, messy reality" of building a business.
* 12:17 – The Filter Word Flip: Why modern audiences actually prefer "imperfections" over the buttoned-up, robotic announcer voice of the past.
* 15:41 – The Trust Depletion: Why building trust is harder today than 15 years ago in a world saturated with digital static.
* 19:38 – Start with Who: Why trying to talk to "everyone" on a podcast results in actually talking to nobody.
* 23:22 – The 400-Page Potty Training Guide: A hilarious look at the mundane (and sometimes bizarre) reality of professional voice-over work.
* 26:46 – The "Ice Cream Shop" Mindset: Jon’s Flipped Story Recipe Book—moving from a scarcity mindset to the power of radical collaboration.

About Our Guest: Jon Goehring is the founder of StoryTrust Media and Jon Goehring Voiceovers. With a background in broadcast journalism from Syracuse University’s Newhouse School, he specializes in podcast production and narration that cuts through digital noise to build lasting brand trust.

Connect with Jon:

* Website: StoryTrust Media | https://www.storytrust.media/
* LinkedIn: Jon Goehring | https://www.linkedin.com/in/jon-goehring/

Connect with The Flipped Story:
* Website: https://www.gadarian.com/flipped-story/
* LinkedIn: David Gadarian | https://www.linkedin.com/in/davidgadarian/

Subscribe for more stories where human potential meets market creation. Remember: The world doesn't need more noise—it needs your truth.

#TheFlippedStory #Storytelling #Podcasting #Entrepreneurship #Voiceover

Can love and compassion actually make a business more profitable? In this episode of The Flipped Story, David Gadarian sits down with international business consultant and TEDx speaker Dr. Bruno Roque Cignacco (PhD) to discuss the radical shift from "cold" corporate logic to the high-performance world of Human-Oriented Business.

Bruno shares the specific "Eureka" moment when he realized that traditional spreadsheets couldn't account for the most valuable asset in any market: the human soul. If you've ever felt that modern business has become too transactional, this episode will show you how to flip that narrative to create a sustainable, loyal, and highly productive tribe of customers and employees.

Inside the Episode:

01:46 – The "Inflection Point": Moving from international trade tactics to human-centered research.

09:10 – The Two Pillars: Why Interdependence and Social Reciprocity are the foundation of every successful business.

16:32 – The Reputation Magnet: How a broader mission attracts elite talent and picky investors.19:51 – Measuring "The Uncountable": How to track qualitative variables like gratitude and support.

29:55 – Scarcity vs. Prosperity: Why the "Human Being" is the ultimate meta-resource.

37:24 – The Compassion Business Case: Why "psychological safety" is anything but "soft."

45:40 – The Flipped Story Recipe Book: Bruno’s two essential ingredients for your business pantry.

The Flipped Story Recipe Book: Dr. Bruno’s Ingredients - Every builder needs these two tools in their pantry to turn a transaction into a relationship:

• Humanistic Love: The fuel of generosity, gratitude, and support that creates sustainable ties over time.
• Incremental Value: The practice of leaving every person you interact with in a better state than you found them.

About Our Guest:

Dr. Bruno Roque Cignacco (PhD) is an international business consultant, researcher, and author of The Art of Compassionate Business. For over 30 years, he has helped companies bridge the gap between economic success and human well-being.

• ⁠Bruno's Website ⁠
• ⁠The Art of Compassionate Business⁠
• ⁠Bruno on LinkedIn⁠

Keep Up with The Flipped Story: ⁠https://www.gadarian.com/flipped-story/⁠

Enjoyed this episode? Make sure to subscribe and hit the bell to never miss a "Flip" on the traditional business narrative.

What happens when your father’s business—your family’s legacy—is suddenly threatened by legal crisis? For Sean Boyle, it was the moment he stopped being an intern and started being a leader. In this episode of The Flipped Story, Sean shares the raw narrative of taking over "The Boyler Room" bar amidst federal legal troubles, and how that high-pressure experience gave him a "Native Empathy" for small business owners that no competitor can match.

We trace Sean's meteoric rise from a sales intern to a partner at Momentum 360 in under three years, discussing how he used grit and consistency to scale a digital marketing powerhouse that helps businesses future-proof themselves in the age of AI.

Connect with Sean:

Email: [email protected]
Website: Momentum 360
Free Marketing Audit: 215-607-6482