What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped by growth, disruption, and personal resilience. The conversation spans go-to-market transformation, the real impact of AI on modern marketing teams, and what CEOs need to understand as buyer behavior and economic conditions continue to shift. It’s a candid, reflective discussion that remains just as relevant today as when it first aired.

Takeaways:

• Leadership is built through experience and reflection. Natalie explains how observing both effective and ineffective leaders influenced her emphasis on empathy, realism, and transparent decision-making.
• Go-to-market strategies must evolve with the buyer. Digital noise, better-informed decision makers, and changing expectations mean yesterday’s playbooks no longer deliver the same results.
• Industry expertise drives faster results. Deep knowledge of target markets allows marketing teams to create more authentic messaging and deliver value more quickly, especially in technical B2B environments.
• AI requires intention, not panic. Adopting AI successfully means investing in change management, shared learning, and strong foundations.
• Resilience is a leadership muscle. Balancing personal challenges alongside business growth reinforced the importance of adaptability, perspective, and trusting your instincts.
• Marketing should be involved earlier than most CEOs think. When marketing is treated as a strategic partner, companies are better positioned for launches, expansion, and transformation.

Links:

• LinkedIn: https://www.linkedin.com/in/natalienathanson/  
• Website: https://www.magnetudeconsulting.com/ 

Ways to Tune In:

• Spotify: https://open.spotify.com/show/2D1YbT2QhKxIwbREpU7EMb 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/shift-thrive-ceo-insights-on-driving-change/id1740828813 
• Amazon Music: https://music.amazon.com/podcasts/fa60b654-1955-4055-93df-fdd40c2a5c8f/shift-thrive-ceo-insights-on-driving-change 
• iHeart Radio: https://www.iheart.com/podcast/269-shift-thrive-ceo-insights-166792501 
• Pandora: https://www.pandora.com/podcast/shift-and-thrive-ceo-insights-on-driving-change/PC:1001086797  
• YouTube: https://www.youtube.com/channel/UClf9QxGUxZw_Sv8_4bZP34Q 

This show is sponsored by Magnetude Consulting, bringing you the thinking-Power of a Growth Consultancy and the Getting-It-Done Power of a full-service B2B Marketing Agency. 

Learn more at: https://www.magnetudeconsulting.com