In this conversation, Flo Lloyd-Hughes discusses her initiative, The Cutback, which aims to provide in-depth coverage and analysis of women's football. She emphasises the importance of creating a community around women's sports, the need for critical analysis in media coverage, and the challenges of commercial sustainability in women's football. Flo shares her ambitions for expanding The Cutback into other women's sports and highlights the significance of quality content and writer engagement.

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