I talk about Muhammad Ali’s rise to greatness and apply it to brand and niche lessons every online biz owner needs to know.
TOPICS DISCUSSED IN THIS EPISODE:
* Why you can’t figure out how to communicate with your ideal client
* Ali’s story and the three points relevant to branding your business
* How to define your best client
* When rules don’t apply in marketing
* Making finger-pointy marketing
* How to know your niche
QUOTABLES:
“You can’t figure out how to communicate with your best client until you know who your best client IS.” – @britneygardnerClick To Tweet
“What if, instead of following a physical mold, you defined your best client with internal motivators?” – @britneygardnerClick To Tweet
“How do you know if something is going to convert without copious amounts of time and money on testing? The answer: know your niche.” – @britneygardnerClick To Tweet
“If you want your business to stop feeling like a constant fight for relevance and a regular grind for clients, you have to know your best client intimately.” – @britneygardnerClick To Tweet
“You have to know your client to nail your niche.” – @britneygardnerClick To Tweet
RESOURCES MENTIONED:
* Know Your Niche workshop
* Ditch the Ideal Customer Avatar #077
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