Today's podcast is for new agents or those looking into a career or side hustle in real estate. Why is having a real estate license really smart? And how to get going with a class, licensing, and finding the right broker for you. Becoming successful in real estate, whether full time or part, means starting out with a solid foundation. Listen to today's podcast to learn those first steps! Then continue listening to learn how to Flood YOUR Zone and build your foundation for success!

As Real Estate Agents, we've got two types of customers. It's important to set up effective systems for communicating with both types of customers, methods of communication and how it ties into understanding our Unique Target Markets. We'll also talk about setting boundaries, the importance of setting expectations, and recognizing and respecting the communication preferences of others.

Your Zone is your Unique Target Market: the area where you're the specialist and authority on local real estate. It might be a grouping of 200 homes, a condo building or a community, and it's your strategically researched best place to focus your marketing efforts. Your marketing plan is consistent and strategic and you continue to grow more recognizable and credible every single week. Your lead generation continues to increase with better quality leads and referrals coming in... are you a firm believer now in Strategic, Targeted, Consistent Marketing yet? Listen now!

Your Zone is your unique target market... the foundation to your success as a real estate agent! It's the focus of your strategic marketing efforts and the space where you'll want to be known as a specialist or expert. Your Zone is the center of your marketing plan and lead generation efforts. 

Real estate agents too often view fellow Realtors as their main competition. But there's MUCH BIGGER Competition that we ALL must be watching very carefully. Our BIGGEST competition is creeping in quietly but in a big way. Our biggest competitor wants to fundamentally transform our real estate industry model as we know it. Most brokers realize it's happening... DO YOU???  Like your commission checks? LISTEN TO THIS PODCAST and pay close attention to your local real estate markets!  Your future successes depend on understand who our REAL COMPETITION is!! 

Talking today about the Rule of 7 that every real estate agent should know, and use to plan their marketing and lead generation strategies. It's about being SEEN, being FOUND and being RECOGNIZABLE to your target market and potential customers! The Rule of 7 is a very powerful Marketing Principal that will help any real estate agent who understands it, to grow their brand and their business.

Stand out from the crowd, appeal to your target market, become RECOGNIZABLE! Make yourself and your business even more CREDIBLE! Just a few reasons to have your own unique brand. Listen in, I'll give some concrete tips to creating your unique brand and ways to grow and expand it. Plus I'll talk about the BIG hidden psychological PERK to having your own brand and how it can help you grow and expand even more than you may realize is possible! 

We're talking about 5 SUPER IMPORTANT things every new real estate agent probably wasn't told before jumping into the real estate industry! Let's talk about those plus the importance of setting up your systems for marketing and sales, from the beginning. Create your solid foundation now, and set yourself up for winning!

Focus your marketing on creating connections, rather than selling and promoting yourself! Stand out from most all other real estate agents by providing value and being interesting on social media. We're talking about the classic marketing principal of: we like to buy... but we do NOT like to be sold to!

There are TWO Types of Real Estate Agents. It's the Agent that can successfully straddle being BOTH TYPES of agent who are the MOST SUCCESSFUL! It's that rare agent who recognizes the value in the skill sets of both types of agent... that wins!