Floor Academy - Helping flooring, tile and stone contractors own an asset

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In this episode, we will be discussing the importance of systems and processes in building a business that can be sold as an asset, rather than solely relying on depreciating assets for value. We will delve into the common story of business owners who have been in the trade for many years, only to find themselves with little to sell when it's time to retire or move on from their business.

We will explore the challenges and pitfalls of relying solely on equipment and physical assets as the value of a business, and how this can limit the options for business owners when it comes to exit strategies, such as selling the business or passing it on to the next generation.

Dave Larson, who is part owner of United Tile & Stone and owner of Shower Concepts, located just outside of Denver, CO. Dave will share his experience of building a business that is worth selling, and how he achieved this through the implementation of systems and processes that have added value to his business beyond just the physical assets.

Dave shares insights into the steps he took to transform his business into an asset that can be transitioned to his employees as partners, and how this has impacted his future plans for retirement and succession planning.

We will discuss the benefits of implementing systems and processes in a business, including increased efficiency, scalability, and the ability to sell the business as a valuable asset. We will also explore how having a well-structured business can provide options for business owners when it comes to exit strategies, and how this can impact their retirement and succession planning.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

Check out The International Surfaces Lookbook here!

Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.

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The International Surfaces Event

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In this episode, Shawna Bouchard is a Sr. Marketing Specialist for GoBoard at JohnsManville, will be discussing the challenge of trusting others to complete projects to the same standard as the business owner or leader. This is a common issue faced by many small contracting businesses, where owners may struggle with delegation and trust in their employees' abilities.

We will explore the reasons behind this challenge, including the sense of ownership and pride that business owners often have in their work, and the fear of subpar results or mistakes when delegating tasks to others. We will also discuss how this mindset can hinder the growth and scalability of small businesses, as owners may become overwhelmed with work and unable to effectively delegate.

We will then delve into how larger companies manage to ensure that employees perform to the required standards. We will discuss the importance of clear communication, setting expectations, providing training and resources, and implementing systems and processes that ensure consistency and quality in work performance. We will also explore how larger companies foster a culture of accountability and continuous improvement, where employees are empowered and trusted to perform their roles.

Furthermore, we will discuss strategies that smaller companies can adopt to emulate the practices of larger companies in managing employee performance. We will explore the importance of setting clear expectations, providing training and mentorship opportunities, and establishing systems and processes that ensure consistency in work quality.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

Check out The International Surfaces Lookbook here!

Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.

Check out our sponsors

Johns Manville

The International Surfaces Event

Check out our website and store

Support the show

Send us a text

In this episode, we will be discussing the topic of engaging and involving the next generation of flooring professionals, specifically Generation Z. We will challenge the notion that Gen Z is lazy or entitled, and instead explore how they are a product of their environment and upbringing.

We will delve into the unique characteristics and traits of Gen Z, including their digital native status, their diverse and inclusive mindset, and their desire for purpose-driven work. We will discuss how these traits can be harnessed to effectively engage and involve Gen Z in the flooring industry.

We will also explore the challenges faced by Gen Z in the current work environment, including a competitive job market, rising student debt, and changing career aspirations. We will discuss how these challenges can impact their perception of the flooring industry and their willingness to pursue careers in the field.

We will then delve into strategies and approaches to reach and engage Gen Z in the flooring industry. We will discuss the importance of leveraging digital and social media platforms to connect with Gen Z, showcasing the meaningful and impactful aspects of flooring work, and offering opportunities for hands-on learning and skill development.

We will also explore ways to create an inclusive and diverse work environment that appeals to Gen Z, including promoting diversity, equity, and inclusion in the workplace, offering flexible work arrangements, and providing opportunities for career growth and advancement.

Additionally, we will discuss the importance of mentoring and apprenticeship programs in engaging and involving Gen Z in the flooring industry. We will explore how mentoring relationships can provide guidance, support, and valuable learning experiences for Gen Z, while also fostering a sense of community and belonging in the industry.

Join us as we challenge the misconceptions about Gen Z and explore strategies to effectively engage and involve them in the flooring industry. Gain insights on how to leverage their unique traits and characteristics, create an inclusive work environment, and provide meaningful opportunities for learning and growth.

I apologize for the inability to hear the audience well, there are no microphones there. I did my best to hear everything and put it back in my answers.

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In this episode, we will be discussing the notion of flooring as an art form, rather than just a commodity. We will be joined by Lee and Jane Callewaert and Joshua Nordstrom, who are leaders in the tile artisan movement, advocating for the recognition of the artistic aspect of flooring work.

We will explore how flooring, whether it be carpet, tile, stone, hardwood, or floating floors, involves a level of craftsmanship and creativity that goes beyond simple installation. The intricate design, meticulous craftsmanship, and attention to detail required in flooring work can elevate it to the level of an art form.

We will discuss how the perception of flooring as a commodity can devalue the skills, talent, and creativity of flooring professionals. We will delve into the challenges faced by flooring artisans in an industry that is increasingly focused on mass production, prefinished products, and housing developments by the thousands.

We will also discuss the importance of bringing "sexy back" to the trades and promoting the artistic aspect of flooring work. We will explore ways to highlight the craftsmanship, creativity, and unique design elements of flooring projects, and how this can lead to a greater appreciation for the flooring profession and the work of flooring artisans.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

Check out The International Surfaces Lookbook here!

Check out the virtual estimates software here! Don't forget to create an account after submitting a sample estimate to get access to more features.

Check out our sponsors

Johns Manville

The International Surfaces Event

Check out our website and store

Support the show

Send us a text

In this episode, we will be discussing the importance of supporting your community as a business owner and how it can create a cyclical system of mutual support. The talk was originally given at Surfaces, a prominent flooring industry event.

We will explore how businesses can actively contribute to their local communities by investing back into the community with the funds they receive from their services. This can include various initiatives such as sponsoring local events, supporting local charities or non-profit organizations, partnering with local businesses, and engaging in community outreach programs.

We will discuss the benefits of building strong relationships with the local community, including increased customer loyalty, positive brand image, and long-term sustainability. We will also highlight how supporting the community can create a positive impact on the overall well-being and economic growth of the local area.

Additionally, we will explore practical strategies and ideas for businesses to implement in order to actively support their communities, regardless of the size or type of business. We will discuss ways to identify and connect with local community needs, leverage partnerships and collaborations, and effectively communicate your community support efforts to customers and stakeholders.

Join us as we discuss the importance of supporting your community as a business owner and how it can create a mutually beneficial cyclical system of support. Gain insights on how to actively contribute to your local community, build strong relationships, and create a positive impact through your business operations.

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In this episode, we will be joined by Michael K Mcclanahan, the Vice President of Flooring Install America and Virtual Estimates Now. Michael is an experienced business owner who understands the importance of markups and margins in running a profitable business.

Michael will discuss the key differences between markups and margins and why it is crucial for business owners to understand these concepts. He will explain how markups and margins are calculated and how they affect the pricing of products or services that are passed on to clients.

Michael will share insights on what a healthy percentage for markups and margins might be in the flooring industry, and how business owners can determine the appropriate level for their specific business. He will discuss the factors that should be taken into consideration when setting markups and margins, including costs of goods, labor, overhead, and desired profit margins.

Michael will also provide practical tips on how business owners can ensure that their markups and margins are effective in generating the necessary cash influx for their business operations. He will discuss the importance of accurately tracking costs, understanding pricing strategies, and regularly reviewing and adjusting markups and margins to maintain profitability.

Join us as we learn from Michael Mcclanahan about the critical concepts of markups and margins, how they impact pricing, and how to ensure that your business is operating on healthy and profitable levels. Gain valuable insights on how to calculate markups and margins, set appropriate pricing, and effectively manage your business finances for long-term success.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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Johns Manville

The International Surfaces Event

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In this episode, we will be joined by John Steier, the owner of Steier Flooring in Algona, Iowa, and a certified flooring installer with 18 years of experience in the floor covering industry. John will share his insights on navigating the employer-employee relationship and the challenges that arise when employers want their employees to succeed more than the employees themselves.

John will discuss the common pitfalls that business owners can fall into, such as advancing pay, allowing absences, or going above and beyond for employees without receiving adequate appreciation or return on investment. He will share his experiences and lessons learned in dealing with these challenges and finding a balance between supporting employees and maintaining a healthy employer-employee relationship.

We will explore the reasons why playing the role of "Captain Save A Ho" with team members, or constantly rescuing them from their mistakes or shortcomings, can be detrimental to the overall success of a business. John will provide insights on how to set clear expectations, establish boundaries, and create a culture of accountability within a team.

Join us as we learn from John Steier about navigating the challenges of the employer-employee relationship, setting healthy boundaries, and fostering employee growth while maintaining a professional and accountable workplace culture. Gain valuable insights on how to avoid the pitfalls of "Captain Save A Ho" mentality and create a successful and mutually beneficial working relationship with your team members.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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Johns Manville

The International Surfaces Event

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In this episode, we will be joined by Ron Teljeur, the owner of Acorn Wood Floors, a flooring business located just outside of Vancouver. Ron will share his experience with scaling his business up and then deciding to scale it down.

Ron will discuss how his business grew to the point of having six crews using subcontractors, and the challenges that came with managing a larger operation. He will share insights on the issues he faced, including putting out fires and dealing with increased administrative tasks, which led him to reassess his business strategy.

We will delve into Ron's decision to scale his business down and focus on doing what he loves, which is working with his hands and being involved in the actual flooring installations. Ron will share how he restructured his business and the changes he made to create a more streamlined and enjoyable work environment.

Ron will also discuss the benefits of scaling down his business, including reduced stress, improved work-life balance, and increased job satisfaction. He will share how he has been able to achieve a more manageable and fulfilling business model that aligns with his personal goals and values.

Join us as we learn from Ron Teljeur about his experience with scaling down a business, the challenges he faced in growing and managing a larger operation, and the benefits of creating a business model that allows for more hands-on involvement and personal satisfaction. Gain valuable insights on how to reassess and adjust your business strategy to align with your own goals and priorities.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

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Johns Manville

The International Surfaces Event

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In this episode, we will be joined by Daniel Moscovitch, the owner of Flooring Pros Marketing, an online marketing company that specializes in web design and search engine optimization for the flooring industry.

Daniel will share his insights on the purpose of a website for flooring businesses. He will discuss how a website should be more than just an online placeholder or a photo gallery, but rather a powerful sales assistant that generates phone calls, appointments, and sales.

We will delve into the importance of having a website that looks professional and legit in order to build trust with potential customers. Daniel will share tips on how to optimize a website for search engines, ensuring that it ranks well in search results and attracts organic traffic.

Daniel will also provide insights on how to design a website that effectively sells flooring products and services. This includes creating clear calls-to-action, easy navigation, and compelling content that engages visitors and motivates them to take action.

Furthermore, we will discuss the role of a website in building a strong online presence for flooring businesses. Daniel will share strategies for utilizing a website as a central hub for online marketing efforts, including social media, email marketing, and online advertising.

Book an appointment with Daniel here!

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

Check out our sponsors

Johns Manville

The International Surfaces Event

Check out our website and store

Support the show

Send us a text

In this episode, we will be joined by Jerry Levinson, a business coach and consultant with a background in retail store ownership and the blinds business. Jerry is known for his marketing expertise and has successfully selling his retail business.

Jerry will be playing a game of 20 questions with me, discussing the finer points of installers in the flooring industry, the ideal relationship between installers and retailers, and how to bridge the gap between the two.

We will explore topics such as the challenges faced by installers in the flooring industry, including issues with finding skilled labor and navigating relationships with retailers. Jerry will share his insights on how retailers can better support and collaborate with installers to create a win-win situation for both parties.

We will also delve into the importance of effective communication and understanding between installers and retailers, and how this can contribute to a successful partnership. Jerry will share his tips on how to improve communication, establish trust, and foster a mutually beneficial relationship between installers and retailers.

Additionally, we will discuss marketing strategies for flooring businesses, including how to effectively market installation services, build a strong brand, and attract customers. Jerry will share his expertise in marketing and provide insights on how flooring professionals can leverage various marketing channels to grow their businesses.

Join us as we engage in a lively discussion with Jerry Levinson, playing 20 questions on the topic of installers in the flooring industry, the relationship between installers and retailers, and effective marketing strategies for flooring businesses. Gain valuable insights and tips on how to navigate the challenges of the industry, improve communication, and build successful partnerships.

Need new headphones for working and listening to Floor Academy? Check out ISOTunes using the link below. Amazing Bluetooth headphones that are OSHA certified. http://bit.ly/2P5A9pR

Check out our sponsors

Johns Manville

The International Surfaces Event

Check out our website and store

Support the show