FLOORtalk

Jen Zurn, education project manager, Floor Covering Education Foundation (FCEF), is a mother and wife first, an installer second and an education advocate as of recently. She intended on joining the military after high school, but life took her in a different direction. Listen in as she talks about her unique flooring journey, her plans for the future of flooring in her new role and the importance of finding “your tribe.”

Chris Ramey, CEO of Precise Luxury Marketing and Precise Retail Marketing, discusses what's working in digital marketing for the retail sector.

Brandon Cerrito, founder, The Carpet Chemist, and Eric Anderson, president, The Carpet Chemist, talk through the list of services, how they are partnering with retailers and how to become a franchisee.

Dean Craft, principal, ISE Logik, provides an update on the removal of the pH testing requirement from the ASTM F710 standard for resilient flooring installation over concrete. Much has changed and there is more to come. Listen as Craft explains why this information is crucial for flooring installers.

Evan Hackle, CEO, Tortal Training, founder and principal, Ingage Consulting talks about building market share in down markets.

This 100,000 square-foot aircraft hangar was special in that David Seland, CEO, ISE Logik, flew his own plane to the jobsite to check up on the progress. He talks about his 42 years as a pilot and gives us the scoop on how this project made use of ISE Logik’s admixture to prep the slab for a highly durable epoxy coating.

George Celtrick, owner of hardwood supplier Whitewood Products, talks about changes in the wood flooring sector including new backing materials, sourcing product from China, and where the domestic market is headed.

Growing up with parents who are professional golfers, it seemed Kelly Oberschlake, vice president of national accounts for Mohawk Industries, was destined to be the next Arnold Palmer. However, she dreamed of being a kindergarten teacher. After college, she landed in a flooring store, answering phone calls. The rest is history as they say. Her flooring journey spans 22 years, affording her the opportunity to work in various roles within the industry and meet many people who contributed to her success.

Bill Hart served four years in the U.S. Navy and following his service, he ran across the Helmets to Hardhats program that placed him with Douglas Carpet One in Batavia, Illinois. He has been installing flooring for two and a half years at this point and is becoming a skilled carpet installer. Tune in to hear Hart’s advice to those who need somewhere to land after their service.

Matthew Saltzman, CEO of Louisville Tile, has big plans for the future of distribution. Learn how his 30 years of experience of working in the capital markets—and a keen focus on leadership development—is helping the Louisville Tile team disrupt the distribution business and prepare it for exponential growth.