The We Do Collective

Floral That Speaks: Designing with Intention, Texture, and Truth with Drew of Rogue & Fox


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In this episode of The We Do Collective, Fallon sits down with one of her favorite floral artists — Drew Rios of Rogue & Fox — to talk about florals that speak. Known for her unexpected and emotionally driven approach to design, Drew shares how her upbringing shaped her floral philosophy, why installations are more than just big moments, and how real storytelling starts with how flowers make you feel.

Together, we explore:

  • The difference between a florist and a floral designer

  • How to build a floral plan that feels true to you — not Pinterest

  • What to prioritize in your floral budget (and what to skip)

  • The truth about installations, candle costs, and using fruit or silk in sustainable ways

  • Why lilies are that girl and how Calla lilies made their comeback

  • Questions to ask your floral designer that go beyond “what’s your minimum?”

Whether you’re planning a ceremony that feels lush and romantic or minimalist and wild, this conversation will help you clarify your floral vision, avoid the trends, and create beauty that lasts far beyond the wedding day.

🎧 Press play to rethink what your flowers can say.



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The We Do CollectiveBy Fallon Carter