This is a special podcast especially for flower growers and seasonal floral business owners in Australia.

Listen in to hear from Rebecca Starling of Starling Flower, and author of ‘Secrets of the Flower Farm’ joined FBA host Christy Ralphs to discuss growing and selling flowers in the southern Hemisphere. 

Talking points included:

• How Rebecca’s background in growing in different climates and her previous job as a management consultant has informed her business’s development
• Techniques Rebecca employs to be as efficient as possible, especially since she made the decision to not have employees
• How her wedding strategy and pricing has changed over time
• Why the concept of ‘Grow Me Instead’ is so relevant in growing cut flowers
• Her favourite natives and foliages for growing in her SA climate.

It's a recording of a live workshop hosted by the Floral Business Activator in December 2024.

The Floral Upstart Podcast is where flowers meet business, and people take centre stage.

Brought to you by the Floral Business Activator, this podcast explores the human side of flower farming and the floral industry—the triumphs, challenges, and personal journeys of those transforming their passion for flowers into thriving businesses.

We go beyond the growing details to focus on real people, real businesses, and real stories. Whether you’re just starting out or looking to scale, join us for honest conversations, expert insights, and inspiring stories that will help you navigate the ups and downs of entrepreneurship in flowers.

🌱 You planted the seed—now let’s help you grow and thrive.

Find out more about The Floral Business Activator