In this episode, I chat with Emily McGuire of Flourish and Grit. We talk about her journey in her business, including how she thought of the name and how it represents the business's principles. Emily teaches us how working hand in hand with these principles affects their clients’ businesses.

Emily walks us through the email marketing experience as perceived on the other side of the fence, the customers, and how Flourish and Grit work backward to maximize the value of email marketing for their client's business. We discussed their common struggle, which is identifying their niche and how to work with that.

Listen up and enjoy!

In this episode, we discussed:

1. Emily’s struggle to be taken seriously because of her uncanny ways of doing business and how she eventually won over that prejudice and found her footing in the business.
2. Emily’s joy as she gets to work with her best friend, who is talented, and how their partnership helps them grow together and grow the business with it.
3. What inspired the name Flourish and Grit and how it represents both their principles of doing the business and the experience of partnering up with them.
4. How they work with email marketing holistically to capture high touchpoints that people send to your business to signal they are interested.
5. Strategies to keep people engaged and how to lead them seamlessly to the purchase process.

Emily shares her struggle of finding the ideal customer to market to and how to tailor their marketing according to that niche. We discussed the following strategies that could help her in this particular area:

1. Define the value of your services.
2. Determine how much you want to get paid according to the value you give.
3. Create a persona of the ideal customer based on that pricing.
4. Define your image based on the persona of those that can afford you.
5. Think of a company that you want to work with. Find a way to quantify why you want to work with that company and start checking other similar companies according to the metrics you deduced from that analysis.

Connect and know more about Emily McGuire and Flourish and Grit here:

LinkedIn: https://www.linkedin.com/in/mcguireemily/

Website: https://www.flourishgrit.com

WHAT IS DIGITAL MARKETING FOR HUMANS?

Digital Marketing for Humans is an interview-style podcast aimed squarely at business owners. It's hosted by a business owner. Around 90% of the guests are business owners. It's a platform that shares the stories of business owners, which other business owners might find useful.

Each episode is unique because everyone's story is unique. We cover the journey of each guest, starting with why they chose to go the entrepreneur route, where they are today, and what they've learned in the process.

We cover what it takes to build a sustainable business. The good, the bad, and the ugly; it's all in there. I really think there's something for everyone so take a listen and learn something new.

Thank you for listening to the podcast. Kindly leave us a review at https://ratethispodcast.com/pascivite.