Can you recover from failure through reinvention?

Today, we’re diving deep into the art and heart of reinvention with none other than Gigi Butler, the visionary founder of Gigi’s Cupcakes. While Gigi is known for her sweet success, her journey is anything but easy. From cleaning houses and chasing a country music dream to building a nationwide cupcake empire—only to face major setbacks during the pandemic—Gigi’s story is a true testament to failing forward.

In this conversation, recorded live at the National Religious Broadcasters Convention, Gigi opens up about the gritty realities behind entrepreneurship, the emotional toll of failure, and the powerful process of rediscovering purpose. Host Tina Yeager and Gigi discuss how faith, resilience, and a willingness to let go can spark new opportunities, creativity, and hope—no matter what season you’re in.

Whether you’re an aspiring entrepreneur, someone in a season of transition, or looking for encouragement to overcome fear, this episode will deliver wisdom, warmth, and a reminder that it’s never too late to flourish—by evolving rather than dissolving. Get ready to be uplifted and inspired as we explore how to pick yourself up, reinvent, and embrace life’s rocky roads with courage.

Key Highlights from the Episode:

✨ It Wasn’t Easy: Gigi reminds us that behind every entrepreneurial success is a mountain of hard work, failure, and lessons learned the hard way. In her words: “I’ve cleaned over 80,000 toilets before I ever frosted a million cupcakes.”

Reinvention Through Faith: Whether she was starting over after losing the cupcake business or navigating life’s unexpected turns, Gigi found her identity and strength in God. Knowing “whose you are” is her anchor in every storm.

The Process of Healing & Starting Over: Gigi didn’t bounce back overnight. She shares honestly about needing time just to “lick her wounds” and discover new ideas—like her latest book blending food, hospitality, and soulful devotion.

Originality Over Perfection: Gigi’s signature advice? “Life isn’t about being perfect, it’s about being original. Perfect is boring—original is who God made you to be.”

Practical Steps to Find Your Next Chapter:

1. Try something outside your comfort zone.
2. Seek biblical encouragement for your season.
3. Learn from others who’ve faced and overcome hardship.
4. Mix your experience and creativity—and don’t be afraid to put something new out into the world!

Connect with Gigi Butler:

• gigibutler.com
• @OfficialGigiButler on Instagram and Facebook

Takeaway of the Week: “Evolve, don’t dissolve. When you keep stepping out and evolving, that’s when the world opens up to you.”

We hope Gigi’s story reminds you that failure isn’t final. Your gifts, your journey, and your next reinvention could be just around the corner. Step out, grow, and let your light shine!

We're thrilled to accompany you on this journey of faith, growth, and transformation. As always, we appreciate your support! P