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Introducing our new service Flow Insight. Knowing precisely how a customer behaves whilst they are physically within your premises can tell you a lot. The same applies to other team members and stock. That journey’s path can help answer your biggest question; “Are we delivering on our brand’s promise?”

What can Flow Insight tell you?

Using discreet field observers, example questions that can be answered with Flow Insight include:

• What paths do my shoppers and/or colleagues take?
• How do the layout changes affect a customer’s flow pattern?
• Do different types of shoppers navigate stores in different ways?
• Are customers interacting with my products?
• How long do they spend in my store and where?
• Where do they engage with team members?
• Are customers greeted by a team member on entry?
• Is interaction initiated by the customer or a team member?
• What is the average colleague/customer interaction time?
• Where do bottlenecks occur?
• Do customers have to queue? And if so, how long for?
• How do my colleagues move around the store/warehouse?
• How does stock move around?

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