In this episode of Flow Working The Entrepreneur's Podcast, I sat down for a wonderful chat about email marketing with expert Yuval Ackerman. During our conversation, Yuval shared with me the 3 pillars of email marketing, how to easily add automation, and a simple formula she uses for writing her newsletters. Yuval has a deep passion for writing and a love of helping others find ease in their email marketing.
One of the pillars she shared with me was storytelling. Humans love to hear a good story and, in Yuval's opinion, emails are no exception. When you focus on telling a story in your emails it helps your audience connect with you in a deeper and more meaningful way.