What happens when curiosity meets technology in the world of photography? In this episode, we sit down with Matt Brasier, Creative Product Director for E-Commerce at Profoto, to explore a career that spans painting studio sets to shaping cutting-edge tools for e-commerce studios.

Matt shares how curiosity led him from film to digital, catalogs to e-commerce, and, eventually, from brand to the technology side of the industry. We talk about the fears and excitement around new technology, why openness and collaboration have always mattered more than secrecy, and why the craft and vision of the creative will always outlast the latest tool.

Whether you’re a photographer, studio leader, or simply curious about where technology is taking creativity, this conversation is a reminder that growth comes when we stay open, keep learning, and let curiosity be the engine.

Explore the resources mentioned by Matt:

• Matt’s website
• Profoto’s: Youtube channel, “Share the Light” website and their Instagram
• Film Lights Instagram
• ISO1200 Magazine Instagram
• Sean Tuck Youtube
• Moment Youtube

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What does it take to stand out as a photographer in a content-saturated world? In this episode, Indy Sagoo, Commercial and Fashion Photographer, shares how he’s carved out his space by building a strong personal brand, leaning into storytelling, and staying open to reinvention.

We talk about how to position yourself for the kind of work you want, the balance between speed and quality in high-volume environments, and why creative direction is just as important as technical skill. Indy also shares his perspective on AI and future-proofing your creative career in a fast-changing industry.

Whether you’re a photographer, creative director, or want to learn more about the e-commerce industry, this conversation is full of thought-provoking ideas, insights, and inspiration.

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What does true representation in advertising really look like, and why are so many brands still getting it wrong or avoiding it completely? In this episode, Laura Winson, CEO and Co-Founder of ZBD Talent, shares her mission to bring disabled, visibly different, trans, and non-binary talent into the spotlight.

We discuss the business case for inclusive casting, why disability is so often left out of the diversity conversation, and what it actually takes to make your advertising inclusive in the long run. Laura also shares her thoughts on the impact of AI, where brands are getting stuck, and why starting small is still a big step in the right direction.

Whether you're a producer, marketer, or creative, this episode is packed with real talk, practical tips, and plenty of inspiration to help you move from intention to action.

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In this special solo episode, Aleksandra flips the script and steps behind the mic - not just as host of the FLOW Show, but as the guest too. She shares her journey from being a professional athlete and outsider to the e-commerce studio world, becoming Director of Experience Marketing at Pixelz, and the driving force behind FLOW.

You’ll hear the story of how personal branding landed her the job without a single application, why FLOW has grown into more than just an event, and what surprised her most about working with creative studios. From fast-paced production timelines to the magic of building a global creative community, Aleksandra gives an honest and insightful look at what it means to create experiences that truly connect.

Whether you’re involved in events or a photo studio or just curious about the humans behind the scenes, this one is full of inspiration and heart.

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Can AI really transform e-commerce content creation into a fully digital process? How far and how fast can it push the tradition studio setup? In this episode, innovation technology consultant Wojciech Kropidlowski shares his take on the world of content creation and the role AI plays in it.

We dive into everything from virtual try-ons and AI-generated models to building AI-dedicated studio teams and redefining traditional roles. Wojciech offers a grounded, practical look at what’s working now, what still needs time, and how studios can strike the right balance between automation and human creativity.

If you’re thinking about integrating AI into your workflow - or just trying to make sense of what’s hype and what’s real - this episode is packed with insights, examples, and a dose of real talk.

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What happens when media, commerce, and technology all blend together? Visual-first multipltaform world we live in. Together wth Mel McVeigh - interim Chief Product Officer, digital advisor, and former VP of Product at Condé Nast - we dive head first into what it means for e-commerce and creatives.

What can we learn from media and broadcasting, why you, as a studio manager, need to talk to your data and product teams, and why video will become even more prominent form of content - we discuss it all.

We (obviously!) also talk about AI, its role and place in workflows and content creation, and what skills will be in demand and which ones will become obsolete in the next few years. If you're a creative or studio leader, this episode is full of sharp insights and inspiration to help you stay ahead of the curve.

Links to the video Mel mentions in the episode about Channel 4: https://www.youtube.com/watch?v=78okh1F5-A0

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What exactly does a creative technologist do, and how is AI transforming the way we work? In this episode, Criss Richards, Creative Technologist at McCann Manchester, takes us inside the evolving world of creative technology. We explore the skills that make a great creative technologist, how professionals from photography can transition into tech, and why AI is not a threat but a tool for innovation. Criss also shares insights on the latest advancements in Generative AI, and what the future holds for creative workflows.

Whether you’re a creative looking to expand your skill set or just curious about the intersection of tech and artistry, this episode is packed with inspiration and insights you won’t want to miss!

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Hosted on Acast. See acast.com/privacy for more information.

What does it take to run a high-performing e-commerce photo studio? In this episode, Michael Zubcic, Group Manager of Photo Studio Operations at Marc O’Polo, takes us behind the scenes of his decade-long journey, from starting as a freelance light assistant to leading a full-scale production team.

We dive into the challenges of managing internal and external creatives, the art of implementing new technology, and how Michael successfully navigated a cyberattack that wiped out the studio’s entire infrastructure. He also shares valuable insights on spotting red and green flags when hiring freelancers and building a studio culture where people thrive.

If you are in the world of e-commerce photography, studio management, or just love a great career growth story, this episode is a must-listen!

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What if every rejection was actually a step toward success? In this episode, photographer Ashley Chappell shares how she transformed self-doubt into confidence, built a thriving career without formal training, and learned to turn every “no” into a future “yes.” From landing a dream project with Disney to using personal work as a tool to attract top clients, Ashley reveals the strategies that helped her break into the industry. Whether you're an independent creative or working in-house, this conversation is packed with insights on persistence, self-growth, and the power of proactive creativity. Don't miss it!

Find Ashley's work she mentions in the episode here: 

Washington Post

Hollywood Reporter

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