Flow & Tell by Adaye

September is PCOS Awareness Month, and this year the condition has a new name.

You've had the ultrasound. Everything looked clear. So why do you still feel like something's wrong?

In this episode of Flow & Tell, Shereen sits down with Dr. Jawaher Kadhem, ND (the first Khaleeji naturopathic doctor, practising in Bahrain) to unpack what PCOS actually is, and why so many women in the Gulf are walking around with it undiagnosed.

Here's the thing nobody tells you: you can have completely normal-looking ovaries and still be diagnosed. Two out of three criteria is all it takes.

PMOS (Polyendocrine Metabolic Ovarian Syndrome) is the condition's new name, and Dr. Jawaher explains why the rename matters, and why this was never just about your ovaries.

From the blood test your annual panel is almost certainly skipping, to cutting carbs, to what she really thinks about putting a 19-year-old on birth control for irregular periods — this is the conversation to send to the friend who's been told "everything's fine."

Spoiler: everything's fine is not a diagnosis.

If you've ever been told your scan was clear, been handed the pill and no explanation, or spent years doing everything "right" and still couldn't lose the weight, this one's for you.

💬 What we get into:

– What PCOS is, and why it was renamed PMOS

– Why one in three women in the Khaleej may be affected, versus one in five globally

– The 2/3 diagnostic rule, and why a clear ultrasound proves nothing

– Insulin resistance: the marker your annual blood panel is missing

– The khaleeji diet problem (it's not the ingredients, it's the portions)

– Birth control, withdrawal bleeds, and what happens when you come off it to conceive

– Her actual 3-month protocol: food, movement, sleep, stress, community, sunlight

– Toxic load — skincare, cleaning products, cookware, and what you bleed into every month

– The supplements she uses (myo-inositol, kaf maryam, omega-3, zinc) — and the one she won't give everyone

– Why it takes 3–6 months, and how she keeps patients going

🌿 THE 3 MONTH PCOS/PMOS RESET CHALLENGE

This month Adaye is launching the 3 Month PCOS/PMOS Reset Challenge with noon minutes and Clue.

Think of this episode as the foundation: everything you'd want to understand before you start.

Three months. Three phases: TRACK, DECODE, RESET.

– Weekly naturopathic guidance from Dr. Jawaher, straight to your inbox

– Clue Plus, free for the full three months, for cycle tracking that actually tells you something

– 30 seconds of logging a day. That's the whole method.

– Every woman who finishes earns a year of Adaye period care

Free to join. No purchase necessary. Spots are limited, and it starts this September.

👉 Sign up: https://adaye.co/pages/3-month-pcos-pmos-reset-challenge-uae

🎙️ Flow & Tell is Adaye's podcast — honest conversations about the things women actually go through.

📲 Follow Dr. Jawaher: @drjawaherkadhem

💌 Stay connected with Adaye

Shop: https://adaye.co

Instagram: @adaye.co

TikTok: @adaye.co

🫶 If this hit home: send it to the friend!

When Shereen posted about her polyp surgery last week, the DMs didn’t stop. Women asking for her doctor. Women sharing their own stories. Women who needed to talk about something nobody talks about enough.So she recorded this.In this solo episode of Flow & Tell, Adaye founder Shereen Abdulla walks you through 28 years of her period journey — her first period at 9 years old (yes, nine), the fibroids she walked around with for years, the 140 grams of growths they pulled out of her in surgery, the egg freezing experience that surprised her, and the polyp that took 3 years to finally get removed.This episode is also about the naturopath who changed how she thinks about hormonal health — about gut microbiome, estrogen metabolism, toxins in our environment, and why it’s never just one thing.

💬 What she covers:

• Her first period at 9 and what processed food had to do with it
• Years of spotting with no real answers
• Fibroids: from “monitor it” to a 3-hour surgery that removed 140 grams
• The big fibroid op at 33 and what recovery actually looked like
• Egg freezing at 34 — the surprisingly easy chapter
• The polyp that took 3 years to remove (and last week’s recovery at 37)
• Gut health, estrogen metabolism & the Dutch test
• Why every woman needs a gynaecologist every 6 months — especially if you’re unmarried

This is for every woman who’s been dismissed, who’s Googled her symptoms at 2am, who’s planned her day around her period, or who’s just never heard someone talk about this stuff out loud.

🎙️ Flow & Tell is Adaye’s podcast — honest conversations about the things women actually go through.

📲 Follow Shereen: @shereenabdulla

💌 Stay connected with Adaye

Shop: https://adaye.co

Instagram: @adaye.co

TikTok: @adaye.co

🫶 If this hit home: Send it to the friend!

What happens when the woman helping everyone else get fit finally starts listening to her own body?

In this episode of Flow & Tell, Shereen sits down with Ingy Sweid, fitness coach and women's training specialist.

From why she prefers tampons to pads, to coaching through cramps, to figuring out her own cycle the hard way — because no one was talking about it.

Spoiler: she figured out a lot.

From the tampon shortage no one outside Egypt knows about, to training in leggings with a pad (and why that just doesn't work), to understanding her own body well enough to turn it into a coaching philosophy — Ingy brings the kind of honesty that's rare in the fitness space.

If you've ever worked out on your period and just... winged it — this one's for you.

💬 What we get into: 

– Why tampons aren't available everywhere (and what women do instead)

 – Training through your cycle: what actually works 

– The weight gain experience that made her a better coach 

– Body image and dressing for YOUR body 

– What it means to put yourself first

What happens when the woman helping everyone else get fit finally starts listening to her own body?In this episode of Flow & Tell, Shereen sits down with Ingy Sweid, fitness coach and women's training specialist.From why she prefers tampons to pads, to coaching through cramps, to figuring out her own cycle the hard way — because no one was talking about it.Spoiler: she figured out a lot.From the tampon shortage no one outside Egypt knows about, to training in leggings with a pad (and why that just doesn't work), to understanding her own body well enough to turn it into a coaching philosophy — Ingy brings the kind of honesty that's rare in the fitness space.If you've ever worked out on your period and just... winged it — this one's for you.💬 What we get into: – Why tampons aren't available everywhere (and what women do instead) – Training through your cycle: what actually works – The weight gain experience that made her a better coach – Body image and dressing for YOUR body – What it means to put yourself first💪 Exclusive offer for Adaye listenersREVENGEBODY PROGRAM

https://www.ingysweid.com/

10% off: INGYXADAYE(Valid till May 1st, 2026)

📲 Follow Ingy 

Instagram: @ingysweid

💌 Stay connected with Adaye

Shop: https://adaye.co

Instagram: @adaye.co

TikTok: @adaye.co

🫶 If this resonated:

Send it to the woman in your life who trains hard and still hasn't found period care that keeps up with her.

What if the pain you were told to “just deal with” was never normal?Noor Taan tells her story of how she stopped buying that line for good…In this episode of Flow & Tell, Shereen sits down with Noor Taan — artist, designer, and endometriosis advocate — to unpack what it actually looks like to live in a body that doctors kept getting wrong.Years of misdiagnosis. Conflicting advice. Being told it’s “just PCOS.”Spoiler: it wasn’t.From surgery to the pill (and all the side effects no one warns you about), to finally finding relief through a more holistic approach — Noor shares the unfiltered version. No sugarcoating, no medical gaslighting.If you’ve ever been dismissed, confused, or made to feel dramatic about your own pain… this one’s for you.💬 What we get into:– Periods that never felt “normal” (but everyone said they were)– Endometriosis vs PCOS, and why the confusion matters– Birth control: helpful, harmful, or just misunderstood?– Natural ways to support your body without burning it out– Advocating for yourself when the system isn’t listening🛍️ Shop Noor’s Endometriosis Balance BundleBecause support shouldn’t stop at awareness.We partnered with Noor to create a limited-edition bundle designed to actually support you through your cycle — thoughtfully curated, no fluff. 💛👉 https://adaye.co/products/endometriosis-balance-with-noor-set-of-3 (10% off)📲 Follow NoorInstagram: @noortaanTikTok: @noortaan💌 Stay connected with AdayeShop: https://adaye.coInstagram: @adaye.coTikTok: @adaye.co🫶 If this hit home:Send it to the friend who’s been told “it’s normal.”It’s not.

In this episode, I chat with one of my babes about:

• Cultural upbringing and its effect on period care choices
• Learning about periods at school and the preparation for period wear
• Period rituals and self-care habits 
• Dealing with period fatigue 
• Hormonal urges and managing choices
• Generational shifts on period taboos
• Self-care days and office culture

Up to 20% off on period wear when you subscribe at adaye.co

In this episode, I chat with one of my babes about:

• The link between periods and ovulation
• Embracing your period with age
• Embarrassment around being on your period
• Pads vs. Tampons vs. Menstrual cups
• Change in flow with age
• How Adaye’s pads & tampons are a game changer
• Celebrating periods and your body

Up to 20% off on period wear when you subscribe at adaye.co

In this episode, I chat with one of my babes about:

• Ramadan and periods
• Telling your periods you got your period for the first time
• Adaye's origin story
• Why organic materials matter for period care
• A period brand that people actually love?

Up to 20% off on period wear when you subscribe at adaye.co