The 100th episode of the Fluent in Floridian podcast features none other than SalterMitchell PR CEO and Founder April Salter. From her idyllic upbringing in Key West to her dynamic career as an entrepreneur and PR professional, April's story is a testament to her love of the Sunshine State. 

Tune into this special 100th episode as April discusses her influential role in Governor Lawton Chiles' administration and first encounter with a young journalist named Heidi Otway that led to a decades-long friendship and the establishment of SalterMitchell PR, which celebrates 25 years of business in 2024.

Josie Tamayo has never been afraid to be “the first.” Inspired by her mother’s legal career in Cuba, Tamayo grew up in rural Georgia to become the only Hispanic woman to graduate from her law school class.

Tamayo’s passion for helping others drew her to a career in public service, where she charted a course from state attorneys' offices to the Second Circuit Court bench to serving as general counsel for six of Florida’s state agencies.

Today, Tamayo’s current role as CEO of VolunteerFlorida reflects her years of passionate community service: a pathway that she now gets to help others walk.

As social media emerged in the early 2000s, many top corporate executives and business leaders wrote it off as a passing trend. Frustrated by crisis management professionals’ hesitancy to embrace digital communications, Melissa Agnes saw an opportunity to serve a developing industry. Nearly 15 years later. Agnes is a leading voice on all things crisis management and communications. She joins SalterMitchell PR Founder and CEO April Salter to share her story and discuss today’s communications challenges.

Fluent in Floridian is going on summer break! So far this year, the podcast has featured some fascinating Floridians, from high-profile politicos to pro athletes. Use this time to catch up on episodes you may have missed, and stay tuned for the new season to begin later this summer.

When Kamaiu Johnson was spotted swinging a tree branch at golf balls that rolled astray near his grandmother’s house, onlookers could see that the teen was a natural talent. Many masterful strokes later, Johnson is now one of the few black golfers at the professional level, and he’s committed to making golf look “more like America.”

Tune in as professional golfer Kamaiu Johnson joins SalterMitchell PR CEO + Founder April Salter to share stories from the fairway, and explain how the kindness of a stranger led him to pursue his passion.

From hurricanes to pandemics to refugee crises, the Florida Division of Emergency Management (FDEM) has led the state’s response to countless disasters.

FDEM Director Kevin Guthrie joins SalterMitchell PR CEO + Founder April Salter to share stories from the emergency operations center, and discuss his career trajectory from local law enforcement to leading statewide emergency management operations.

Yolanda Cash Jackson may be Florida Trend’s latest Floridian of the Year, but the self-described “girl from Liberty City” has been making her mark as a lobbyist for over two decades.

In her compelling conversation with SalterMitchell PR President and Partner Heidi Otway, Jackson shares her story of growing up in South Florida and pivoting to a lobbying career in her late twenties. They also discuss Jackson’s notable achievements, such as spearheading the effort to install a sculpture of Mary McLeod Bethune — founder of Bethune-Cookman University — in Statuary Hall at the United States Capitol and securing record funding for Florida’s four Historically Black Colleges and Universities.

Harris Rosen made a name for himself as Florida’s largest independent hotelier. A self-made millionaire, Rosen was president and COO of Rosen Hotels & Resorts. But, he would have never pursued a career in hospitality had it not been for a chance encounter with Marilyn Monroe as a child.

Not just a hotelier, Rosen was a visionary businessman whose ventures included an in-house healthcare company and extensive philanthropic work, ranging from early childhood education and cancer research initiatives to his storied ‘adoption’ of the Tangelo Park neighborhood in Orlando.

Harris Rosen has made a name for himself as Florida’s largest independent hotelier. A self-made millionaire and savvy businessman, Rosen is the president and COO of Rosen Hotels & Resorts. But, he would have never pursued a career in hospitality had it not been for a chance encounter with Marilyn Monroe as a child.

In this fascinating conversation with SalterMitchell PR President Heidi Otway, Rosen shares the story of his life, from humble beginnings working banquets as a boy to growing his hospitality empire in Central Florida. They also discuss his notable philanthropic work, which includes early childhood education and cancer research initiatives, as well as his storied ‘adoption’ of the Tangelo Park neighborhood in Orlando.

Tampa Mayor Jane Castor joins SalterMitchell PR CEO April Salter to share how growing up in Tampa in the era of Title IX led her to become Tampa police chief and the first openly gay woman to serve as the city’s mayor.

Tune in to their conversation to hear Mayor Castor’s perspective on what makes Tampa a world class city, the challenges it faces, and her goals for the future.