A journalist-turned-publicist gives her best tips on clear writing, developing news sense and creating successful relationships between PRs, freelance journalists and newsrooms

Fluff, buzzwords and bland quotes: why your press releases get deleted

The Journalism.co.uk editorial team brings you a weekly look at some of the latest innovations in digital journalism, and speaks to industry experts on how newsrooms are approaching key challenges and opportunities in the industry.

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Fluff, buzzwords and bland quotes: why your press releases get deleted

Fluff, buzzwords and bland quotes: why your press releases get deleted

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