Flux. A podcast by Movify

We explore how AI can make healthcare feel more human, not less. Bart Vandenreijt shares concrete wins in service operations, a culture playbook for change, and a 2030 shift from insurance to assurance at Partenamut.

• psychology background powering data-driven decisions
• lateral thinking as a driver for innovation
• telecom, retail, healthcare differences and constraints
• human-centric values: simplify with empathy, digitize to humanize
• Dennis persona and broken care journeys
• building FOCA: voice transcripts to knowledge
• email triage, knowledge base, faster onboarding
• computer vision for claims automation
• legacy tech debt and stepwise scaling
• team growth from 6 to 70 with clear purpose
• 2030 vision: smart health data ecosystems

If you're interested in knowing more about Movify, don't hesitate to visit our website on movify.com. Stay tuned for the next episode and don't forget to follow us on LinkedIn and Instagram

In this episode, We sit down with Kristof Meganck, CDO @ BNP Paribas Fortis in Belgium.

We explore how to turn AI from buzzword to business value with BNP Paribas Fortis’ CDO, moving from NLP chatbots to LLM-powered assistants, from RPA to agentic automation, and from siloed experiments to group-scale services. Along the way, we talk leadership under pressure, data governance, and why guardrails matter more than speed.

• EQ–IQ leadership shaped by crisis and delivery
• Personal influences and the change mindset
• AI strategy pillars: client experience, efficiency, augmentation
• Rebuilding SAMI with LLMs for voice and text
• Guardrails to prevent hallucinations and bias
• LLM hub, model selection, and sustainability
• End-to-end process redesign beyond RPA
• KYC, AML, fraud, IDP, and speech-to-text minutes
• YARA for all and vertical tools for roles
• Data governance, BCBS 239, GDPR, and Colibra
• Responsible AI, testing, and safety practices
• Local innovation vs group “as-a-service” components
• Mistral partnership, sovereignty, and agents
• Five-year outlook: internet of agents and paradigm shift
• Scaling impact across tribes and measurable P&L value

If you're interested in knowing more about Movify, don't hesitate to visit our website on movify.com
Stay tuned for the next episode and don't forget to follow us on LinkedIn and Instagram.

Vitaly Friedman, co-founder of Smashing Magazine, joins us to discuss the current state of design, exploring how designers can navigate industry confusion while creating meaningful impact in an AI-driven world.

• Our industry is experiencing "confusion with a big capital B and C" creating both challenges and opportunities for designers
• Finding gaps where nobody fits allows designers to make tremendous impact in companies
• Articulating design value through business metrics helps secure resources for innovation
• Organizational design maturity isn't about deliverables but about human connections and continuous improvement
• AI implementation requires moving beyond simple chatbots to thoughtful multimodal experiences
• Designers should focus on understanding how humans interact with AI rather than becoming prompt engineers
• European Accessibility Act hasn't driven the expected transformation because companies aim for minimal compliance
• Make accessibility relatable by connecting it to everyday experiences like using devices one-handed or in bright sunlight
• Future-proof design skills include business literacy, technical understanding, and ability to solve real human problems
• Digital sustainability will become increasingly important as we recognize the waste created by AI-generated content

Join us for Vitaly's upcoming meetup & workshop at Movify in Brussels:

- Monday 17th November at 6pm - Meetup: 'You will not be replaced by AI'

- Tuesday 18th November at 9am -  Full day workshop on 'Design Patterns for AI Interfaces'

Register your seat now

In this episode of Flux, we sit down with Jonathan Neubourg, Chief Digital, Data & AI Officer at Belfius, to explore how one of Belgium’s largest banks is reimagining the future of finance through bold digital strategy, human-centered design, and smart AI partnerships.

From his unexpected journey—from technical college to the C-suite—to forging collaborations with Mistral and Alan, Jonathan shares how he’s helping build one of Europe’s most highly rated mobile banking experiences. We discuss transforming legacy systems, developing personal AI assistants, and the essential role of trust in technology.

This episode is a masterclass in innovation at scale—where empathy, clarity, and strategic partnerships redefine what banking can be.

You’ll also hear two surprise guest questions from respected industry peers, adding even more insight to the conversation.

And if you’re considering a career at Belfius, this is an episode you’ll want to hear. Jonathan is refreshingly humble and deeply believes in people’s potential over diplomas. Belfius has open positions right now—so if you're looking to grow in an environment that values mindset and skills above all, this conversation might just inspire you.

Tune in if you’re curious about:
🔹 How AI is being used in mobile banking (beyond the buzz)
🔹 What real digital transformation looks like behind the scenes
🔹 Why Belfius is betting on European AI with Mistral
🔹 How to build a meaningful tech career without following the “typical” path
🔹 Why the human + digital balance still matters

Enjoy the episode!

In this episode of Flux, we sit down with Matthieu Ullens, Chief Digital Officer at Carrefour, to unpack how one of Europe’s retail giants is reimagining the future of digital commerce.

From gaming roots to corporate leadership, Matthieu shares how his entrepreneurial mindset helps bridge business strategy with human-centric innovation—and how Carrefour is using AI to empower employees, personalise experiences, and rewire complex operations.

We explore the challenges of transforming legacy retail, how to foster employee happiness at scale, and what the supermarket of 2030 could look like.

✨ Plus, Matthieu’s digital “secret friend” makes a surprise appearance—and we ask him some delightfully unexpected questions you won’t want to miss.

💡 Whether you're into digital strategy, tech innovation, or just curious about the future of shopping—this episode delivers fresh insight and plenty of fun.

𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁 🚀

In this episode of Flux, we sit down with Sandra Tielemans, Design Chapter Area Lead at Proximus, to explore her journey from market research to leading one of the largest design teams in Belgium.

Sandra shares how she reshaped team structures, fostered cross-functional collaboration, and championed a culture of ownership, growth, and innovation.

From BNP Paribas Fortis to Proximus, she reveals what it takes to create a design team that’s not just talented—but genuinely influential.

We also dive into the evolving role of designers, the impact of AI on team dynamics, and how to balance business goals with human-centred design.

💡 Whether you work in design, leadership, or are simply curious about building high-performing teams—this one’s for you!

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00:06 – Intro
02:31 – Professional and personal background
05:52 – Move from BNP to Proximus
08:54 – Mandate as Chapter Area Lead
11:21 – Team organisation at BNP and Proximus
19:05 – Strength & weaknesses of organisation at BNP
25:11 – Skills assessment workshops
34:47 – What transformation have happened at Proximus
47:36 – AI influence on organisational structures and processes?
57:35 – Guillaume Boutin's influence in Design
1:00:51 – How does Proximus differentiate from the competition
1:02:32 – How does Proximus stay on track with Accessibility and inclusion
1:04:03 – What does the Proximus design team look like in 5 years time?
1:06:20 – Bonus question 1 from Katie Vandame
1:08:30 – Bonus question 2 from Bruno Albrecht
1:10:41 – Bonus question 3 from Bruno Albrecht
1:13:28 – Recap
1:14:27 – Outro

In this new episode, we sit down with Pierre-Olivier, co-founder of Verbolia and former CTO of Immoweb, Belgium’s leading real estate platform, to explore his journey from technical engineering to building a disruptive SaaS platform revolutionising e-commerce SEO.

Pierre Olivier shares how Verbolia emerged six years ago, born from his partnership with Bart, a seasoned SEO expert. Together, they developed groundbreaking technology for long-tail SEO, transforming it into a scalable SaaS solution now trusted by global e-commerce giants like Hugo Boss, Walmart, Chanel, and Decathlon.

We delve into the company’s unique approach to growth—eschewing investors for independence, growing their team organically, and crafting a product tailored for large-scale e-commerce businesses. Pierre Olivier reflects on the challenges of transitioning from a technical role to a sales-driven mindset, his experiences leading development teams in the Philippines, and the cultural nuances that shaped his leadership style.

He also reveals Verbolia’s secrets to success, from their innovative outbound strategies to the pivotal role of their customer success team in earning the trust of high-profile clients.

Join us as we uncover Pierre Olivier’s insights on innovation, resilience, and the art of building a groundbreaking business from the ground up.

In this insightful episode, we sit down with Katsu, the Head of UX/UI Design at Belfius, to uncover his journey from Senior UX Designer to Head of Design.

Katsu shares the evolution of the UX/UI team over the last six years, charting its rise from an emerging discipline to a core pillar of the business. He opens up about the transformations his team has undergone, the milestones they’ve achieved, and the challenges they've faced along the way. 

We dive deep into Katsu’s philosophy on empathy-driven design and the importance of bridging the gap between the design team and stakeholders. Now mentoring his team on these principles, Katsu discusses how this approach has significantly strengthened collaboration, yielding impressive results in his team.

Join us as we explore the past, present, and future of UX/UI at Belfius through Katsu’s inspiring perspective.

In this Flux episode, we dive into the interconnected topics of digital sustainability and sustainable digitalisation. 

Cristian Triana, digital product manager at Yara, explores the nuances between these two critical concepts and dissects their challenges. 

Listen to how digital sustainability focuses on minimising the environmental impact of digital systems, while sustainable digitalisation aims to leverage technology to enhance overall sustainability. 

Isabella Hacker, Product Management expert, has worked on various challenging product implementations. 

Having worked on products such as LEA vouchers at Pluxee, she talks about her career evolution and how she became a seasoned product owner. Highlighting perks and challenges of being a consultant in everchanging teams and the personal tools needed to evolve in such a career.