In this episode of The Bagfather, we sit down with Mark Baker, Senior Manager of Baggage Strategy & Execution at Southwest Airlines, to explore how one of the world’s most recognised carriers keeps its baggage operations running smoothly. Mark shares insights into Southwest’s unique approach to customer service, operational efficiency, and the technology driving its baggage success. From lessons learned to future innovations, this conversation offers a rare glimpse into the strategies that keep passengers—and their bags—happy.

A must-listen for aviation professionals, frequent flyers, and anyone interested in the magic behind seamless travel.

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