Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer.

Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero.

Tune in to learn how to apply these easy marketing strategies to your own business.

Episode notes:

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If you’re ready to make the shift from procrastinator to productive force to be reckoned with, listen up. Sam Tornatore is a performance coach, neuro change practitioner and productivity expert who has been helping business owners and professionals overcome procrastination and achieve their biggest goals for 20 years.

In this episode, Sam unpacks the causes of procrastination, from common fears to outdated belief systems, and shares his best advice to overcome them. He reveals his top tips for reaching peak productivity and the power of investing in yourself to create the success you wish for.

Tune in to find out how to identify your own causes for procrastination and the steps to take to kick procrastination to the kerb.

1. Identifying procrastination

2. The power of investing in yourself and pursuing passions

3. Goal-setting and productivity

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Natasha McNamara is a vocal coach and communication specialist who assists everyone from politicians and CEOs to business leaders and small business owners to communicate more effectively.

Whether it’s tackling a difficult conversation, learning how to present with more confidence or understanding the importance of active listening … Tash has can teach you the communication skills you need to succeed.

Now he shares some of her secrets …

Episode notes

In this episode Natasha unpacks:

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What Debbie O’Connor doesn’t know about brand building isn’t worth mentioning. As the author of Brand Magic - How to Build a Brand with Personality, Debbie understands just what it takes to create a brand that customers connect with – and let’s say it’s more than simply getting creative with a logo.

Debbie has over twenty years of experience working with businesses helping them to create beloved brands, and her creative agency White River Designs is one of the most awarded in Australia. If you want to find out how to make branding or brand building a foundation of your business, then listen up, as Debbie has some incredible advice to share that could help you take your business next level.

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In this episode we sit down with digital marketing expert Meg Coffey, founder of Coffey and Tea, to delve into the intricate world of social media content planning. Meg shares valuable insights on leveraging AI for idea generation, the importance of niche targeting in business, and the evolving trends in social media platforms. As the founder of State of Social, Australia’s digital marketing conference, Meg brings a wealth of experience and knowledge to the conversation.

Key topics

Social Media Content Planning and Strategy

- Image and link sourcing, client approval, and scheduling

- Integrating AI for content backfilling and idea generation

- Measuring success and trends for 2024

Building Connections Through Authentic Engagement

- Leveraging storytelling and user-generated content

- Emphasizing social media etiquette and authenticity

Adapting to Changes in Social Media Platforms

- Understanding and adapting to platform changes

- Focusing on niche markets for business success

Importance of Analytics and Business Sustainability

- Utilizing analytics and insights for content refinement

- Providing value to customers through social media

Evolution of Social Media Platforms

- Changes and trends in social media over the past year

- Embracing new features like Twitter threads for engagement

Time-stamped overview

05:29 Social media's impact has changed communication significantly.

07:58 Facebook essential, but niche communities gaining popularity.

12:46 Adapt posts based on event and community feedback.

14:39 Adding value through light, humor, and teaching.

16:58 User-generated content has shifted in marketing.

22:10 Be yourself, do what works for you.

24:37 Collect emails, predict strong future for platform.

28:51 Strategic campaign resulted in reaching 10,000 followers.

32:24 Seeking diverse ways to enhance business communication.

33:27 Learning to ask good questions is valuable.

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Ros Weadman  is an expert on trust – in fact when it comes to brand reputation – she’s written a book on it - Enhance your Reputation – How to build a brand that people want to work for, buy from and invest in. In it, she delivers actionable advice to help you build a business that is steeped in trust.

Ros joins us on the show to explain why trust is such a vital component of business success, how you can gain your customer’s trust andi what to do should the worse happen and you lose it…

The Changing Landscape of Trust and Reputation

- Impact of declining trust and rise of fake news on business

- Importance of trust in branding, workplace, and consumer behavior

- Building a credible and purpose-driven brand to align with changing expectations

Strategies for Brand Positioning and Public Profile Building

- Leveraging social media for consistent brand messaging

- Empowering employees as brand ambassadors

- Creating a brand manifesto and aligning values with marketing strategy

- Forming strategic alliances and collaborations for brand credibility

Enhancing Reputation and Communicating Brand Values

- Defining purpose, vision, and mission to enhance reputation

- Strategies for attracting the right customers and employees

- Communication strategies to articulate the brand's vision and values

00:00 Low trust in institutions, businesses most trusted.

06:38 Strategic brand alignment crucial for organizational success.

08:01 Define brand values, create actionable behaviors, manifest.

12:36 Specialist problem solving, brand archetype framework alignment.

16:03 Empower your staff to be brand ambassadors.

19:00 Passionate about building brand trust and purpose.

24:05 Effective communication and strategic marketing are crucial.

25:11 Plan content, identify platforms, and promote purpose.

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Steve McKnight is an expert when it comes to personal finance and money management. He’s a self-made multi-millionaire, real estate mogul and a financial educator. He joins us to share insider tips from his book Money Magnet and gives us valuable insights into attracting money, building wealth, and creating a purpose-driven financial future.

Key Topics

Mindset and Attracting Money

·     Attracting money as a learnable skill

·     Insider tips from Steve's book "Money Magnet"

·     Influence of childhood experiences with money on financial habits

·     Contrast between parents’ financial habits and their effect on Steve's mindset

·     Importance of having money conversations in relationships

·     The possibility of changing one's money mindset and seeking help to do so

Real Estate and Wealth Creation

·     Early investment experience with term deposit and first investment property in 1999

·     Challenges of property investment and the need for new real estate buying tactics

·     Viewing real estate as a means of creating wealth rather than the only option

·     Importance of investing in what is understood and managing finances

·     Acquiring skills to increase returns without higher risks

·     Emphasizing accountability to avoid indulgent spending and financial traps

Financial Vision and Habits

·     Inheritance of parents' financial DNA and its impact on financial habits

·     Money as a tool with a purpose, rather than just accumulating wealth

·     The significance of delayed gratification and discipline in achieving financial goals

·     Influence of consumer-driven society and social media on spending habits

·     Perils of debt and the need to develop better money habits

·     Shifting from survival to significance and casting a vision for a new financial future

·     Formula for wealth creation and McKnight's advice on mastering financial skills and passing on knowledge

Philanthropy and Legacy

·     The importance of not letting wealth stem from insecurity or the need to impress others

·     Concept of two mountains: survival and significance

·     Poor money habits to avoid

·     The significance of philanthropy and the organization Tree Change in that regard

·     Advices on property investments and McKnight's top three investing tips

Timestamped overview

00:00 Attracting money and wealth.

03:32 Started with term deposit, now property expert.

08:42 Wealth can stem from insecurity and desire.

12:09 Living without vision, purpose - invest for the future.

15:02 Wealth creation formula lies in spending, investing, and returns.

17:40 3 tips: Measure and learn to multiply money.

22:22 Influencers shape our desires consider long-term impact.

24:57 Debt can lead to financial disempowerment.

27:14 Passionate about creating native forests for eco-restoration.

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Tracy Sheen is an AI and digital expert with a focus on helping small businesses to stay informed on the latest tech trends. She's the author of The End of Technophobia, and she's about to launch a new book that reveals everything you need to know about how you can use AI for your business. She joins us today to give us a bit of a sneak peek and share her top tips for AI and tech in 2024.

Key topics

The Impact of AI on Business and Education

  - Overwhelm and struggle to keep up with technological advancements

  - Concerns about the impact of AI on jobs and industries

  - Mixed feelings about the use of AI in education

Practical Tips for Businesses in the AI Era

  - Embracing curiosity and exploring new tools and possibilities

  - Utilizing AI tools like Chat GPT for business purposes

  - Conducting research and keeping prompts clear for better AI responses

  - Being cautious about signing up for annual agreements and exploring monthly options

Leveraging AI for Business Automation and Efficiency

  - Implementing AI solutions to save time and money

  - Using chatbots for engaging clients, suppliers, and teams

  - AI solutions for financial management, HR, and recruitment

  - Integrating systems for streamlined processes

Identifying and Adapting to Technological Trends

  - Looking outside industries to identify trends before they impact businesses

  - Tracy Sheen's framework ARTIFICIAL for assessing and leveraging technology

  - Cautious evaluation of new technology platforms before making long-term commitments

  - Utilising platforms like AppSumo for discovering new products and deals

Auditing and Optimizing Existing Tech Tools

  - Conducting a full audit of existing tech tools and subscriptions

  - Using ChatGPT for generating social media headlines aligned with brand personality

  - Promoting technology workshops on AI for businesses

  - Benefits of the all-in-one platform Sweet Dash for streamlining business processes.

Timestamped overview

01:46 AI like Chat GPT is game-changing.

06:19 Fast-paced business change makes platforms irrelevant.

08:29 Average age of Aussie business owners 50; they feel overwhelmed by technology and keeping up with trends.

10:47 How AI can help you to explore creativity and possibilities in everyday life.

18:25 Framework for leveraging AI for business productivity.

23:17 Integration, client portal, caution with platforms.

27:26 Review, cut costs, identify needs, get curious.

28:35 Generate social media headlines effortlessly with ChatGPT.

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If you're thinking of starting a side hustle - business coach and workplace expert Michelle Gibbings has you covered. In this episode of Flying Solo, Michelle shares invaluable wisdom gained from her own experience, including the importance of testing and developing a business concept while still employed, strategic planning, systematic approaches, and documenting processes. She emphasises the significance of finding a niche, seeking mentorship, and aligning expenditures with business goals. Tune in to discover the key components of running a successful business when you're starting from scratch.

Key topics

Transitioning from a corporate career to starting a business:

- Desire for autonomy leading to starting a business

- Financial advice and stability before venturing into entrepreneurship

- Managing expenses during challenging times

Strategies for running a successful business:

- Systematic approach and task management

- Documentation of processes and importance of organization

- Assessing the market and finding a niche

- Setting milestones and tracking progress

- Seeking advice and mentorship strategically

- Considering legal and financial aspects of the business structure

Balancing work and personal well-being:

- Celebrating wins and recognizing personal achievements

- Having a support system and prioritizing self-care

- Work-life balance and maintaining good physical and mental health

Financial literacy and managing business finances:

- Importance of understanding financial metrics and statements

- Training courses and online tools for improving financial literacy

- Analyzing financial data and asking the right questions

Building a positive workplace culture and fostering employee well-being:

- Cultivating a culture aligned with company values

- Prioritizing connection and face-to-face interactions

- Clear communication on ownership of intellectual property

- Transparency and conversations with the organization

Time-stamped overview

02:22 Taking a leap, figuring it out, good advice.

03:31 Fortunate career, supportive husband, strategic financial decisions.

06:27 Test, develop and prepare for entrepreneurial success.

10:50 Seek advice, learn, and set boundaries in business.

13:36 Annual business plan, SWOT analysis, updates.

17:22 Set financial targets to invest time and money. Evaluate progress.

21:08 Get good lawyers, accountants, and mentors.

26:19 Understanding financial statements and using online tools makes managing finances easier. It's important to educate yourself and ask questions to avoid potential legal issues.

27:28 Accounting systems now have easy, real-time dashboards. Maintaining a positive culture is crucial.

31:16 Online work has benefits, but not always.

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In this episode of Flying Solo, Olivia Carr founder of Shhh Silk opens up about her own entrepreneurial journey, from experiencing financial hardship to launching a successful silk pillowcase business that is beloved by celebrities and every day consumers all around the globe. Olivia shares valuable insights on mindset training, building relationships with influential figures, and the importance of taking daily action to achieve your goals. This is an episode you don't want to miss!

Key Topics

Entrepreneurial Journey

- Starting her first business at 24

- Winning the World Entrepreneur of the Year award in 2007 with a touring educational business called Shows For Kids

- Experiencing burnout, working in corporate roles, and in a breast cancer foundation

- Returning to entrepreneurship and launching a silk pillowcase business, ZILK, 8 years ago

- Idea for silk pillowcases coming from a lost case during a trip and wanting an improved version with a zipper

- Travelling to China to research silk and manufacture the product

- PR plan involving hand-delivering the silk pillowcases to the Kardashian family

Building Relationships and PR for Business Growth

- Emphasizing importance of celebrity endorsements for brand's growth

- Collaborations with prestigious hotels

- Advise for small brands to grow in their biggest markets simultaneously

- Importance of trying to gain traction in the American market early on

Self Made Academy and Mindset Training

- The launch of Self Made Academy

- Importance of mindset training and daily discipline to build confidence and self-belief

- Impact of support and mentorship in entrepreneurship journey

Financial Insights and Empowerment for Women

- Helping women with wealth creation and financial habits

- Advocacy against hustle culture and emphasis on a strategic approach to work

Overcoming Challenges in Entrepreneurship

- Emphasizing the importance of self-belief and overcoming challenges in entrepreneurship

- Unique challenges faced by women entrepreneurs

- Transition from putting others first to solely focusing on their business

Team Management and Work-Life Balance

- Giving team autonomy but checking in with them regularly

- Prioritizing mental well-being and advocating for therapy

- Managing self-limiting beliefs and past trauma

- Valuing creative thinking and random acts of kindnes

Business Growth Strategies and Creative Thinking

- Heavy focus on PR, gifting, and events in America during the first 3 years of the brand

- The impact of creating memorable moments for individuals

- Highlighting the importance of thinking creatively

Timestamped overview

01:25 Pregnant with 2nd child, launched successful business.

06:29 Unexpectedly arriving at a celebrity's gated community.

09:43 Focusing on fun in business brings success.

13:47 Focused heavily on PR, gifting, and events.

15:01 Grow biggest markets simultaneously for brand success.

19:50 Author reflects on missed book launch opportunities.

23:29 Choose mindset, confidence, and commitment to succeed.

26:17 Old boss taught discipline and mindset principles.

28:02 Daily nature walk, prioritize tasks, advocate for balance.

32:24 Free mental health coaching for small business owners.

36:40 Simple actions yield powerful financial transformations for women

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