Fast Moving Consumer Goods (FMCGs) are products that are sold quickly at a relatively low cost. It is the 4th largest sector in the Indian economy with Food & Beverages, Household and Personal Care accounting for 83% of FMCG sales in India.

The urban segment (accounts for a revenue share of around 55%) is the largest contributor to the overall revenue generated by the FMCG sector in India. However, in the last few years, the FMCG sector has grown at a faster pace in rural India as compared to urban India.

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