FMCG Training

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https://app.mysoundwise.com/signup/soundcast_user/1588571287805s FMCG and beverage sales and distribution training course with Jorge Olson. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

In this seminar, Jorge Olson, author of Build Your Beverage Empire, takes you through beverage sales and distribution and FMCG strategies to grow your business in the USA.

Jorge takes you through the different FMCG and beverage industry strategies entrepreneurs and executives can use to sell their beverages and other FMCG into convenience stores, supermarkets, and other mass retailers.

FMCG and Beverage wholesale distribution is segmented in the USA. You need more than one way of selling an marketing your products.

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Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses go to www.LiquidBrandsManagement.com #beverageindustry #beverageconsultant #beverages #merchandising #business #FMCG #CPG #training

In this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales, and beverage distribution.

Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.

Here is part of the transcript:

some welcome to the beverage development

presentation today we will talk about

how to deliberate how to develop

your beverage no matter what beverage

you have and we'll go over example for

energy drinks for water for tea for

powders for many different types of plot

of products beer alcohol and putting

tequila vodka and many other products

what will we cover today let's go over

the agenda real quick I want you to tell

me a little bit about you then we're

going to tell you a little

such we're going to go over the bed

velopment process we're going to go over

costs and packages associated with

beverage development and how we can help

you with your beverage development

project we're also going to talk about

once you started average development

project with us what to expect where

we're going to take you how fast are you

going to have your product and how do we

start your project how do we work on

your project and how do we finish your

project so start to finish we're going

to go over project development the first

thing that we do when we start a package

is we start with you you want to know as

much as we can about you your idea how

you came up with the idea we love talk

intrapreneurs and executives of existing

companies of how they came up with with

these great ideas we also own our own

beverages and we develop our own

beverages but we know we can

you

not have every single good idea this is

why we love speaking with you on how you

came about what happened to your brain

did you see something in the store that

that you like or that you didn't like

what happened tell us about you tell us

about your idea for a beverage project

it's also very important that you learn

about your partners in this case we want

to work with you we want to be your

partner now what you should know about

us we are family owned and family

operated we've been working together for

actually it's no more than 10 years and

have more important your experience in

product development beverage development

but not only that also sales and

distribution strategy and analysis in

the industry we are the largest

full-service beverage development firm

in the country our number one concern is

that you are happy and you should know

that we started in this industry of

distributors personally myself my name

is Jorge ilysm and I am one of the

founders of the company and I started my

career in software doing consulting

trust

dis consulting including the beverage

industry before that in the beverage

industry I actually started at 16 years

old so my beverage experience base back

when I was 16 years old I was selling

beverages in the border the Mexican US

border in san diego calif

fornia I had my two buckets of soda and

I was selling beverages in order to pay

for my uniform like 10 issues so that I

could play basketball and go enjoying

tournaments in basket but we didn't have

a lot of money or any money and that way

I could pay my own way and go play

basketball which which i love and i

still play basketball i also so coffee

in another occasion in a stoplight

actually I up there I I had my coffee

that I that I purchased we blended and

then sold it to consumer so I could pay

my my my way through that's how I

started in the beverage industry I'm now

considered the authority in the beverage

industry in the US and I do industry

analysis for or institutional investors

I do mentoring to beverage executives

Subscribe to FMCG & Beverages Training Courses on Soundwise

Beverage Development training webinar for beverage formulation, business model, sales, and distribution by Jorge Olson, author of Build Your Beverage Empire, available in paperback, hardcover, and kindle. For more FMCG and to take our Free beverage industry courses courses go to www.LiquidBrandsManagement.com

In this beverage industry training, Jorge goes over what entrepreneurs need to develop their beverage and sell it into mass retail and convenience stores. Jorge Olson is a beverage consultant working with beverage industry entrepreneurs as a mentor and coach to help them with beverage development, strategy, sales and beverage distribution.

Jorge is a beverage consultant and mentor, he works with CBD beverages and other CBD businesses, functional beverages, and online marketing and out of the box sales methods. If you need help with your beverage business model or any FMCG, Jorge can help. If you need information or training, he has hours of coursework you can take on audios and videos including beverage development, beverage formulation, beverage industry sales and distribution, and many more.

Subscribe to FMCG & Beverages Training Courses on Soundwise

Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity.

FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.

You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.

Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.

Subscribe to FMCG & Beverages Training Courses on Soundwise

Use Social Media in your FMCG and Beverage Marketing Strategy. This is not just a Social Media presentation, this is specific to selling more FMCG and beverages. It is an FMCG training course together with a social media marketing seminar. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

This is a total Social Media Marketing strategy. You will see how Jorge Olson builds a Complete Social Media Marketing for an FMCG, a Beverage, using research, software, marketing, and a lot of know-how and creativity. #sales #beverageindustry #beverages #FMCG #cpg #wholesalebusiness

FMCG and Beverage sales are no longer just about distribution. You need to engage with the end consumer if you want to compete with Coke, Pepsi, and the big boys. You can't compete in distribution, but you can definitely compete in marketing, especially social media marketing.

You see, FMCG companies are already selling to all of the stores, you want to capture the consumer in order to sell your FMCG and beverages directly while establishing a connection with your end consumer.

Jorge Olson is an FMCG and Beverage consultant and author of the book Build Your Beverage Empire.

okay why will somebody need alliances in each state because you needed to sell if you are a spirit not every debit has it but if you are a spirit you need to be licensed / state sorry the better that's the way it how do I choose the social networks for my product what's your product tell me what your product is first and then and then I can recommend something there the generic the generic answer of course is far what LinkedIn then you and your LinkedIn to connect to everything else if you're creative you can use Facebook videos push the push to constantly the other networks yes you can push videos to lengthen yes you can push videos through through Facebook so you use videos that your creative as well that's a good idea i love video and and we produce videos or or clients live video by the way if you're going to be at a trade show is actually the mac let us know because we're going to film videos and interview so you can use in your social content to let us know call the office and let us know me better your phone and email if you're going to be at the mac put it so that we can schedule you for a video in the photo shoot let me go back so you can see my photo shoot and the same photographers which is mike my good friend gustavo he is a professional photographer and he will turn you into the into a star and i need that because he has turned a lot of people in to start into stars we have actually launched the career of several super models that are covered on top small and major major publications and trying to deal with some of the largest agency fifth grade she's going to be there taking professional or graphs or we rent a suite and we do that at the suite this is one of my this is the one that I chose for bit and I'm choosing it for for one of the next books as well but i have a lot it was a we took a whole shoot we did a whole shoot world for going to have our video equipment there so that we can interview you or or so you can have something you have you can have video for all of your channels or social media for sending distributors for consumers and some of them and there's a program that we're going to do we're going to do TV television national television so if you're going to be at the knack let it snow by the way max is a trade you the national association of convenience books if you're going to be there it's max online.com just so you know next national association of convenience stores nash online com let us know let us know that you're going to be there so we can schedule you in for the conference for the photo shoot and for the interview in the video shoot if you are going to be there as opens all the dates that you're going to be there if you're going to be there every day they're going to be there only one or two days also let us know let us know if you want to participate in one of our upcoming both we need case study we need interesting people it's all about the people we need case studies and we need interesting people and you can participate as a co-author and some of them or if you don't want that just as a case study again you can be a co-author and one of the books or a case study if you are a co-author you get a hardcover with yo.ur picture in the front so that you can share again with distributors with retailers with friends with brokers giving it gift etc Colby offers talk to cuddle me and give her your your toefl number your email make sure you let us know you're going to be there and then we can schedule you in it's always one day before or after so that we don't interrupt if you're going to have a booth let us know as well so we can take some photographs such a boost last year with there were five hour energy and I spend a whole the whole show at the five-dollar boobs we also have another boot for a client

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Recording of the "The top 10 mistakes my clients make in FMCG and Beverages Sales and Distribution", with Eduardo Enciso, expert trainer in FMCG and beverage sales and distribution strategy. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

In this recording, the FMCG sales training expert takes you through the mistakes he sees done over and over again in FMCG and beverage sales and distribution. These sales and distribution mistakes are made in mass retail as well as in working with wholesale distributors selling to convenience stores. Eduardo was trained by Jorge Olson, FMCG and beverage mentor and consultant and author of the book Build Your Beverage Empire.

Subscribe to FMCG & Beverages Training Courses on Soundwise

Get the FREE 10 hour FMCG and Beverage Industry Training Course:

https://app.mysoundwise.com/signup/soundcast_user/1588571287805s

FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.

This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development, and packaging. Victor Enciso trained with Jorge Olson, author of Build Your Beverage Empire and FMCG and beverage consultant.

Subscribe to FMCG & Beverages Training Courses on Soundwise

Get the FREE 10 hour FMCG and Beverage Industry Training Course:

https://app.mysoundwise.com/signup/soundcast_user/1588571287805s

FMCG and Beverage Packaging Design: Successful FMCG and Product Packaging from Concept to Shelf. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

Discover how your FMCG and beverage packaging design can affect your product sales with wholesale distributors and retailers.

This packaging design presentation covers from research to design, merchandising, distribution, and wholesale and retail sales of your consumer goods products. We've done over 1,000 FMCG for our own companies. We started from scratch with FMCG and beverage formulation, development, and packaging. Victor Enciso trained with Jorge Olson, author of Build Your Beverage Empire and FMCG and beverage consultant.

VIDEO TRANSCRIPT

00:06

is everybody my name is Jorge Olson

00:08

and today we will cover

00:11

could you define everything to come

00:14

think people want to know about package

00:17

designed primarily for consumer packaged

00:20

goods anything that you want to define

00:23

in consumer packaged goods whether

00:25

you're the CEO of a company the

00:26

president the CFO and investor or maybe

00:29

you are the lead designer on a project

00:33

this is for you too and I want to

00:35

welcome you we also have today Victor in

00:43

peaceful Victor welcome how are you

00:44

today I'm doing okay cause I'm excited

00:48

and glad to be here and again my name is

00:52

horse shows from and people and myself

00:54

have been working a long time together

00:56

in many different projects across

00:59

different companies we've done private

01:02

label products or walgreens for target

01:06

for rite aid for albertsons for a lot of

01:08

different retailers for wholesalers for

01:11

distributors we've done product for our

01:14

shelves victor in myself have owned

01:16

different brands we've done not just

01:22

product but programs as well tools

01:25

novelties housewares beverages and /

01:28

suitable food baby product car

01:32

accessories anything that you can

01:34

imagine we've done that's correct and we

01:41

work together not only in package design

01:43

but anything that has to do with the

01:46

product warehousing the good and I have

01:49

worked in the warehouse we have been in

01:51

the fog lifts we have been one time like

01:55

a thousand cases fell on Victor at the

01:57

warehouse and not indicated there were

02:01

cases filled with 12 within them to

02:04

spoilers have been merchandised we've

02:06

been delivering we've been doing store

02:08

chex we've done filled some distributors

02:11

to wholesalers to retailers project

02:13

management what am i missing something I

02:17

would say I remember you you trigger

02:18

something that I remember those boxes

02:20

came from overseas so we definitely have

02:22

done some work over

02:23

she's working in China working and and

02:26

bringing in product international so

02:29

that instance you you record right now

02:32

was definitely a scene that's that's

02:36

very clear in my head bringing we're

02:39

getting uh i think it was like six or

02:41

eight containers from china we need to

02:43

distribute it it came in late so just to

02:46

add to that a couple of products I've

02:49

been you know all that like you

02:51

mentioned you covered it from supplies

02:53

to know general merchandise i would say

02:58

at last also every type of display we m4

03:02

we currently produced imported from

03:03

china for mexico back spinner racks

03:07

displays counter displays 2009 aerial

03:12

season alexis just a lot of different

03:16

products a lot of different programs

03:18

packaging everything and one thing that

03:21

that i always tell people about you

03:23

victor is that you're not a designer

03:25

it's a different thing just to have a

03:28

designer from your designer if somebody

#sales #merchandising #beveragedevelopment #beverages #beveragebusiness #beverageindustry #FMCG #CPG #ConsumerGoods #marketingstrategy #wholesale #distribution #beveragespackaging

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Not many entrepreneurs want their beverage development story made into a video. In fact, of the 100 beverage development projects, only five wanted to do a case study about their beverage industry experience. For more FMCG and beverage courses go to www.LiquidBrandsManagement.com

This is one of the beverage development stories. Are you looking for information on beverage development or beverage formulation? Get our training courses or download our beverage development and beverage industry training mobile App and get information, case studies and training right to your phone.

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Yes, you get an FMCG beverage and supplement business model complete with the business plan and business plan template used to fund the company and roll it out to targeted convenience stores with www.LiquidBrandsManagement.com If you want more case studies, more business modeling, and more FMCG training courses, go to the website and download the free mobile app where you'll get this and other FMCG, beverage and supplement information.

It's not easy to get case studies and business models for FMCG and beverage companies, so we give thanks to Make Me Drinks for providing us with this case study. Liquid Brands worked with the company for two years mentoring the executives. The founders moved to California from Germany to train with Jorge Olson and understand his branding philosophy.

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