Copywriter Chris Cimorelli joins me to talk about his latest promotion. This newsletter promotion generated $4.5 million in subscription sales in the first 24-hours, making it the #1 single sales day for a promotion at Agora over the past 7-years. It went on to sell $8.8 million in subscriptions over it's 5-day launch window.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

What happens when your wealth manager fires you after losing your money? For Graham Rowan, it became the catalyst for moving into private equity investing before founding The Inside Investor Club.

His club typically invests in companies valued between $20-80 million, making $500k-$2M raises accessible to its community of about 200 high net worth families.

Graham's business model represents the growing direct to investor businesses models proliferating in many different forms. In this one we see investor education merging with exclusive direct investment opportunities

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Kim Iskian, the editorial director at Porter Co., joins us to talk about creating editorial that readers want to engage with and are willing to pay for. 

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Andrew started trading on the CBOE before starting his trader education company.

He's one of the few traders who have had success both as an independent publisher and as the face of large franchises at The Agora companies.

He's also MC for us at https://financialmarketingsummit.com/

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Join us for a must-listen conversation with Dr. Matt Paulson from MarketBeat, where we unravel the latest shifts in the financial publishing landscape. 

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

This episode took me too long to get done.

In this conversation with Morgan Busby, CEO of Financial Media Corp.

Morgan is one of my favorite people in FinPub.

He’s a great entrepreneur and human.

He’s also always willing to talk about the hard stuff in business.

We dig into the challenges he’s had managing the business over the past few years.

From the early 2020 fears of maybe needing the business plan version of an apocalypse bunker – to the biggest boom the industry has ever seen.

To the regulatory nightmare at the start of the biggest drop in market demand the industry had ever seen in 2022-to-early-2023.

“I think we lost money for 18-months straight. It was brutal.”

And how the business came out the other side stronger, more focused, and with a ton of lessons.

The business is thriving again.

And Morgan shares what he’s learned along the way.

Plus, his view on where the industry is headed.

This is one to watch.

We cover a lot of ground super-relevant to all of us in Finpub.

Reminders:

1.  The Financial Marketing Summit 2025 is January 23-24.
Go here to register

2. The Reaching Retail Investors Conference 2024 is November 11-12th, 2025 in Miami, Fl. Go here to register

3. The FMS Pro Community, the #1 online business community for the investment newsletter & trader education industry is found here

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

Mathieu Silverstein runs Wealth Factory.

It is not your traditional FinPub – but has done something unique in the industry.

He straddles a fascinating line between B2C & B2B.

Wealth Factory publishes finance education for founders and business owners.

His marketing model is 100% the B2C marketing approach we are used to in FinPub.

But his target audience is B2B.

They have money.

They spend money.

And it’s essentially a business expense for them.

That’s a powerful position to be able to market into and Mat is crushing it.

He’s generating over 400k a month in MRR (monthly recurring revenue) and over 9 million in annual sales.

No question: Mat has built a phenomenal business.

He was kind enough to come on and share his insights and experiences building such a great business. 

He shares some real gems, like why FOMO (the fear of missing out) is not nearly as strong of a sales generator as FOFU.

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson

How do you double a trading newsletter business?

In this hotseat session Bret Holmes, who has helped build newsletter publishers up to $225 million in annual revenue, digs deep into the business of a trading newsletter founder who has built up his subscription business to a point it ranges between $55,ooo to $85,000 per month.

This is an example of the premium conversations we're having in FMS PRO - the discord community for the financial publishing, trader education, and media industry.

Try FMS PRO out here https://financialmarketingsummit.com/...

Also, The Financial Marketing Summit 2025 is scheduled for January 2025. if you want to network with and learn from the top minds across financial newsletter publishing, trader education, and retail investor-focused media groups register to join us at FMS today: https://financialmarketingsummit.com/

FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.

John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson