For the trillion-dollar global CPG industry, updating the technology behind the coupon will generate billions in cost savings & new revenues from vastly improved fraud prevention and marketing activations.

Brandi Johnson of The Coupon Bureau spent years developing a new industry-level standard for smart coupons with leading CPG brands.  Now she's joining forces with Fobi to make sure that the coupon of the future will work seamlessly for any retailer and all their customers.

This week, we talk to Brandi about what the new "8112" coupon standard means for the world's largest CPG companies - and how Fobi's universal data integration and wallet pass solution will help make it accessible to anyone, anywhere.

Read the full transcript for Episode 14

Compared with the previous event bubbles Fobi and bdG deployed at 3 NCAA basketball tournaments, Fobi demonstrated the full capabilities of its powerful, on-location mobile marketing capabilities.

On this week's episode of the Loop Experience, bdG CEO Brooks Downing returns to talk about how Fobi's solution is changing the game for sports businesses  in the pandemic's aftermath.

 Read the full transcript for Episode 13

Blockchain and data privacy. 

Both are huge topics at the moment, but how exactly are they related?

As a provider of actionable, market-leading customer data, Fobi is dedicated to staying ahead of shifting privacy standards and practices.

That's why we've joined the ranks of T-Mobile, Cisco, and NEC - by becoming a steward of the blockchain-based Sovrin Ledger, a key pillar behind Self-Soverign-Identity (SSI), which is widely recognized as the future standard of privacy and identity verification on the internet. 

Find out how this further enhances data privacy and security for users of Fobi's technology, and why SSI gives Fobi a key advantage in the heated space of data privacy.

 Read the full transcript for Episode 12

Passcreator's CEO David Sporer was among the first developers to start working with Apple's Wallet pass development kit in 2012 when it was first released.

Nearly 10 years later, Passcreator has created over 50 million Apple and Google passes for over 4000 customers. From BMW to major European sports leagues, Passcreator has helped its enterprise clients tap a powerful mobile engagement channel.

This week's episode of the Loop Experience Podcast is all about Passcreator's strong presence in the European market and long ties to Apple and Google, Fobi's recent acquisition of Passcreator, and what's coming up on the road ahead.

Read the full transcript for Episode 11

When Ian Cameron led global marketing and brand sponsorships for Epson, trying to determine what each customer bought across Epson's myriad sales channels was an immense challenge that had no good solution.

As Fobi's new Vice President of Marketing, Ian confides that Fobi's Device is precisely what major brands like Epson need to connect fragmented sales data from various online + in-store channels - and reveal how much value each customer actually generates.

On this week's episode of the Fobi Experience, we talk to Ian about his time at Epson, and why he thinks Fobi's technology will finally unlock true omnichannel marketing for operators in the Hospitality, Sports, and Retail sectors respectively.

Read the full transcript for Episode 10

On this week's episode of the Loop Experience, we talk to Fobi's SVP of Business Development Mike Canevaro. We dig into how Locally's real-time location insights help to augment Fobi's unmatched omnichannel marketing for businesses in each of its key verticals.

Read the full transcript for Episode 9

When Fobi teamed up with Vend, franchise operators got a cloud POS solution with real time 360° reporting from the franchise, to the region, to the store, to the customer, to the SKU.

Find out how this changed everything for Vend’s franchise customers.  Vend's Director of Product Partnerships Lowry Gladwell explains on Episode 8 of the Loop Experience Podcast.

Read the full transcript for Episode 8

 This week, Dev talks to Your CBD Store President Jay Benge about why Fobi's Retail Insights solution was chosen to provide real time sales data from 500+ Your CBD Store locations to  their head office.

Find out how Fobi is helping America's largest CBD retailer support franchisee success & optimize its supply chain on Episode 7 of the Loop Experience Podcast.

Read the full transcript for Episode 7

How can brick & mortar retailers counter disruption from e-commerce and Amazon?  

Why can't more retail operators adopt modernized loyalty programs?

How does Fobi's technology help resolve these questions for brick & mortar operators seeking to retain their share of the consumer goods space worth $2 trillion in North America alone?

Having spent the past 3 decades devising retail strategy for industry heavyweights like Tesco and Kroger, industry veteran Steve Gray of SG-Retail explains why he believes Fobi's Device is the game-changer for brick & mortar retailers.

Read the full transcript for Episode 6

The evolution of Empower Clinics to become an integrated healthcare company - and why CEO Steven McAuley chose to partner with Fobi.

Read the full transcript for Episode 5