Focal Tangent: Perspectives That Shift

If you’re wondering how to generate LEADS for your business so that you can hit the ground running in your business, today’s topic on ‘Lead Generation Strategies That Work’ will be sure to provide tangible action steps that you can start implementing right after this episode.  I am excited to welcome special guest Jennie Wright, Business Growth Strategist & List Build Expert.

About Jennie:

​​Jennie Wright has been helping business owners grow their email lists & generate leads for nearly 10-years. As the creator of The List Injection Method™, she helps her clients and audience generate leads through inbound attraction and permission marketing.

Having built over 375+ list builds, Jennie understands the essential steps to creating an event that attracts ready buyers AND builds trust & engagement with your audience. 

Her mission is to help business owners create intelligent and authentic marketing, lead generation and business growth strategies that drive bottom-line results.

Episode Highlights:

• Why businesses should invest time in growing their list
• Strategic approach to using free events to grow your list
• Insights on the top lead generation strategies for your business (Lead magnets, 3-part video series, live challenges, webinars, online summits)
• How to incorporate brand photos to strengthen the impact of generating leads

Thanks Jennie for sharing your zone of genius on lead generation that works, this episode will truly shift your perspective.

Discover Jennie’s Exact Process To Generate Revenue Now - And Later - From Your List Build Efforts. https://www.growandprofitonline.com/sell-from-your-list 

Connect with Jennie: 

• Website:  https://jenniewright.com
• Instagram:  https://www.instagram.com/jennielwright/
• Linkedin:  http://www.linkedin.com/in/jenniewrightjlw
• Facebook:  https://www.facebook.com/jenniewrightjlw  
• Other Links:  https://systemtothrive.com 

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

What are you passionate about?  What is your purpose?  At the onset of hearing these questions, it really made me think and ponder… do I answer this as it relates to my mission and vision through my business?  Or as a person?  Is there a difference?  What if we could live life by design… and not by default and really tap into our inner knowing and know how to truly lead oneself?  Guess what? It’s possible and I’m so excited to dive into this topic!  I’m excited to chat today with Julie Cober, CEO/Founder of the 'Free To BE' Leadership Academy for Women about Becoming HER , the leader she knows she is.

This is a not to miss unfiltered conversation, we go deep.  Some of the highlights:

• Tapping into living life by design and what it looks like
• What happens when we live by default
• How we can tap into our true desires
• Stepping into becoming HER - hear Julie’s upfront and candid personal journey that led her to where she is today 
• Action steps to take today (we don’t leave you hanging!)

Thank you Julie for sharing your zone of genius with us.

Get in touch with Julie Cober at:

• Free to Be Leadership Academy:  https://julie-cober.mykajabi.com/free-to-be 
• Website: juliecober.com
• LinkedIn: https://www.linkedin.com/in/juliecober/
• Facebook: https://www.facebook.com/groups/3962701347150927/
• Other links:  https://www.facebook.com/julie.cober.5

Connect with Nathalie:

• Website:  https://pictonat.com 
• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 

When the pandemic started, there was a shift in habits, a rise in learning new things online while we were inside.  I personally have always been one to take on many things and yes it can become crazy however for multipassionate people, it’s a lifestyle that helps them thrive.  How do we manage it all?  I am excited to have Jessica Tudos on to chat about exactly this, leading a Multipassionate Portfolio Lifestyle - how to manage it without going crazy!

About Jessica:

Jessica Tudos, As an Olympian turned life design coach, professional organizer, and experiential educator based in Toronto -  Jessica helps multipassionate portfolioists who feel overwhelmed and unproductive declutter, both physically and mentally, so they can focus on what matters most.

Episode Highlights:

• What it means to be multipassionate
• Tips for managing a multipassionate lifestyle and making it sustainable
• The Tudos method to transformation and leading Multipassionate Portfolio Lifestyle
  • Why - are we doing it
  • Uncover - see all we have, calendar committments
  • Decide - what to keep, let go of
  • How - to organize
  • Sustain - build a system, checkpoints
• How to nurture and embrace a multipassionate lifestyle
• Why energy managing and having structure is key for beating overwhelm

Thanks Jessica for sharing your zone of genius, this episode will truly shift your perspective.

Win Your Week lead magnet + freebies that including my 100 most inspiring books AND a pdf of my kids book, Kika the Upside-Down Girl 

Connect with Jessica: 

• Website:  https://www.jessicatudos.com/
• Instagram:  https://www.instagram.com/jessicatudos/
• Twitter:  https://twitter.com/JessicaTudos
• Linkedin:  https://www.linkedin.com/in/jessica-tudos/
• Facebook:  https://www.facebook.com/jessicatudos/
• Other links:  https://www.jessicatudos.com/blog

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

Visibility is defined as the state of being able to see or be seen.  What it has meant for me in the last few years is how do I show up on social media all the time to showcase my brand and business… and it’s been a huge learning curve especially for someone who wasn’t born on the internet and it’s also shifted my energy and focus to trying to be learn how to show up in a way that sells… however there’s so much more strategy and depth to showing up and a lot of it starts within and honouring self.  When I had a coffee chat with May-kay Tsang last month… I expressed feelings of overwhelm with saying yes to everything and while trying to keep up with showing up and it was no longer sustainable.  Her insights totally shifted my perspective and today I’m so excited to welcome special guest May-kay Tsang and today we’re going to dive into Sustainable Visibility® - What it is, what it means to we can show up on our terms.

Mai-kee Tsang (She/Her) is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.

She helps underestimated & underrepresented entrepreneurs to take an intersectional approach to visibility, so they feel safer to be seen as they show up more consistently to grow their impact-fuelled businesses.

Episode Highlights:

• Understanding sustainability visibility and how one can start to step into the magic of it
• Tips for filtering requests and knowing when to say ‘no’  
• Keys to aligning with sustainable visibility approaches for each unique individual this is both effective and efficient 
• Insights on how to apply visibility that converts and leads to sales
• The importance of showing up and how sustainable visibility supports it
• Steps to sustainability - how to start integrating it into their life so that it sticks

"Visibility doesn't mean saying yes to everything."  Mai-kee Tsang, The Sustainable Visibility® Mentor

Connect with Mai-kee

• Website www.MaikeeTsang.com
• Instagram www.Instagram.com/MaikeeTsang
• Free Resource: https://maikeetsang.com/25experts 
• Join the waitlist for mentorship:  https://maikeetsang.com/apply

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

When it comes to your personal brand, how does one truly show up as their authentic selves and boldly ask for what they want?  What happens when imposter syndrome kicks in and the comparison trap?  There setbacks can really play a number on the ego and I’ve been there many times over.  When I started my business, the only way i knew how to grow was through comparison… and only through multiple mindset shifts, coaching programs, facing fears overtime did I lean into showing up with my own personal brand and now there’s no turning back and it’s something I help empower other female leaders do through brand photography.  Today, we’re going to fastrack you even further with special guest Nicola Moors, we’re going to really peel back the layers and dive into how to be yourself online and finding your voice and how to be bold and ask for what you want.

Nicola is a Launch strategist and copywriter who creates profitable funnels fuelled by data, research, my client’s personality, and a ton of advanced conversion strategies.

“Don’t take no personally, it’s never about you.” Nicola Moors, Launch strategist and copywriter

Episode Highlights:

• Tips for being yourself online and discovering your inner voice
• Being bold and asking for what you want to get the desired outcomes you never would have imagined!
  • Just do it!
  • Ask and stay top of mind
  • Pitch and go for the opportunity
  • Don’t take no personally, it’s never about you
• Getting used to saying what’s on your mind and how to move past imposter symdrome
• Knowing when to filter or not
• The five mistakes everyone makes in their funnels and launches (that are losing you money and customers)
• How to create a brand voice guide that will help your business grow and scale with a team
• Quick tips for tapping into inspiration and generating topics that connect
  • Conversational subject lines like talking to a friend
  • Keep a list phrases and stories that happened - it’s easy to forget stuff once it happens
• Why metrics are important to track and what the results can tell you

“If you don’t ask, you don’t get.”  Nicola Moors, launch strategist and copywriter

Thanks Nicola for sharing your zone of genius for how to launch and create copy that converts, this episode will truly shift your perspective.

Links mentioned in the episode:

Get instant access to the Launch Fuel Formula to crack the code used by your favourite course creator to fire up their launches:  https://www.nicolamoors.com/launch-fuel-formula 

Connect with Nicola: 

• Website:  https://www.nicolamoors.com/
• Instagram https://www.instagram.com/nicolamoors

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

For all the business owners and entrepreneurs, you know you gotta show up but the thought of being in front of the camera makes you want to run for the hills.  In this episode I help you find ease and confidence in showing up your authentic self with five secrets to rocking your brand photoshoot.  These top secrets tips were shared in the Done in a Day Secrets showcase and I'm excited to give podcast listeners the inside scoop on it too.

Episode highlights of the secrets shared:

1. Strike a pose - Posing inspiration - Pinterest - Practice those poses in the mirror! Cheesy but true. Muscle memory is a real thing. Work your ANGLES, turning slightly to the side, top down, sitting on the edge of a seat versus leaning back
2. Story - Tell a story - a day in the life of… create those story buckets - have an outfit for each! Align with your brand photographer on this. Use a google doc to break out the stories
3. Shift in Mindset - the branding shoot is all about capturing the ENERGY you bring on the shoot day, the passion you have for your mission… get SLEEP, drink water, eat light the night before, pamper yourself!
4. SHARE the experience with your audience along the way (they love being taken along on the journey!)

Additional tips: use your image within 2 weeks of receiving it, prepare a post in advance for example '3 things you may not know about me', 'Why I’m here' and for DIY-ers - turn off the lights, use natural light, get your hair done, strike a pose!

Want a visual brand audit? Email [email protected] to book a complimentary 20 min visual brand audit by referencing this episode!

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

One of the most effective ways to connect, learn, and expand your network is through attending virtual summits. A virtual summit brings together industry experts, business leaders, and speakers together online. All these experts talk on or discuss a specific topic. Attendees also register online to attend these summits. These events have become wildly popular and can connect people from all over the world! As an entrepreneur, speaking at a summit can bring incredible growth opportunities. In 2020 I co-hosted my first ever branding and mindset focused summit and I can attest that both the speakers and the hosts got an uplift in leads, referrals and growth opportunities. There is a strategic approach to it all and today we're going to dive into speaking at summits to grow your business with special guest Jenn Zellers, virtual Summit Alchemist and founder of the Virtual Summit Search.

Jenn empowers servant-hearted online business owners to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit speaking and hosting experiences. Through the Virtual Summit Search directories, she connects attendees with awesome summits, as well as hosts with speakers and service providers to help make their summit even more amazing. The Virtual Summit Search team also works with hosts to evergreen their summits to get ongoing leads and sales, and with speakers to make the most of their summit presentations to grow their email list and get more sales - all without being sleazy or gross!

Episode Highlights:

• Why entrepreneurs should consider the opportunity to speak at virtual summits
• How to maximize the opportunity as a summit speaker to build connections and grow your business
• Tips for preparing for a summit with ease
• The ‘no sleaze sales’ method for pitching your business that converts
• When to say ‘no’ to being a summit speaker
• The ins and outs of getting paid as a summit speaker
• What to know and consider about sponsoring a virtual summit event
• How to ask for and attract opportunities to be a virtual summit speaker (hint:  tell everyone you want to speak!)

Where can our listeners find you and do you have any promos coming up? http://virtualsummitspeaking.com/

Connect with Jenn

• Website https://virtualsummitsearch.com/
• Instagram instagram.com/virtualsummitsearch/
• LinkedIn https://www.linkedin.com/in/jenn-zellers/

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Focal Tangent Facebook group - https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

The number one question I get asked before any photoshoot is what should I wear? I myself wondered the same thing when I had a promotional video filmed for Pictonat.... wardrobe was a huge concern for me, I've been there! And with the right guidance and help, it is truly a fun process. Personal style is a HUGE factor in how we show up and appear on camera, in real life... everywhere. When your image shows that you invest in yourself, others will invest in you. I am soooo excited to welcome special guest Hailey Verity, Personal Style Coach on today's show. We are going to dive into curating those first impressions and what it means to be styled into leadership.

Hailey Verity is a Toronto–based certified life coach and personal stylist. Driven by helping women to restore their confidence and sense of self, often after some serious life change, she founded Hailey Verity: Your Personal Style Coach. Her mission is to provide the women that she serves with wardrobe solutions (with a side of life coaching) that supports them as they regain their confidence, level up their style, and feel good from the inside out.

Though her superpower is style, her background in teaching and coaching allows her to relate to clients and help them ‘unpack’ feelings about themselves (and their wardrobes!) and shed old thought patterns that are no longer serving them…right alongside all the jeans that no longer fit.

When she’s not coaching and styling fabulous women, you’re likely to find Hailey curled up with a book on her dock at the cottage, baking up her almost-famous blueberry cake or playing cards with her three fantastic children.

“Dress for possibility…” Hailey Verity, Personal Style Coach

Episode Highlights:

• Where to begin with it comes to styling
• How to tap into style inspiration to hone in on your personal style
• What styled leadership means and how investing yourself leads to others investing in you
• Pointers on what to wear for a virtual meeting to appear online with confidence
• Tips for on what to wear for a branding photoshoot
• The steps that Hailey takes clients through to tap into their personal style with ease 
• Fun conversation that pulls on Hailey’s insights and thoughts:
  • Fitted vs. baggy
  • Colour vs. neutral
  • Accessorize vs. not
• How to overcome the limiting beliefs and embrace YOU and show up with ease

Links mentioned in the episode:

• Yes of Yes by Shonda Rhimes https://www.amazon.ca/Year-Yes-Dance-Stand-Person/dp/1476777128

Connect with Hailey

• Website www.haileyverity.com
• Facebook https://www.facebook.com/haverity
• Instagram @hailey_verity
• LinkedIn https://www.linkedin.com/in/haileyverity/
• Podcast https://haileyverity.com/podcast/

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the free Focal Tangent Facebook group  https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com  

Growing up as an introvert, I was often called shy and quiet... and during my corporate career, I remember one of my performance reviews I was told I have a quiet leadership style. I had no idea what it all meant however I know how it made me feel... that I should strive to be more outspoken, upfront, step out of my comfort zone. And I tried, many times over and still do today however now, in a more aligned way... the introvert way... without the anxiety or going against who I am. Embrace who you are and you'll attract exactly what you desire and experience exponential growth! Today i'm so excited to welcome special guest Tara Reid, an introvert coach and so much more... we're diving into introvert friendly marketing methods.

Tara Reid has been a multi-passionate online entrepreneur for 16 years. She is currently a business and marketing coach with a passion for helping introverts learn how to market and grow their business in more introvert-friendly ways. She is also the founder of Entrepreneur Templates as well as the host of the Introvertpreneur podcast and virtual summit.

“Pinterest is a long term strategy with long term results.”  Tara Reid, Introvert Coach

Episode Highlights:

• The four key market methods for introverts to start taking action on now for business growth
• How Pinterest and Google search has been the top two success factors for driving traffic to Tara’s website
• Tips for doing a branding photoshoot for introverts with ease
• About the Introvertpreneur Summit, what to expect and the transformation it provides to attendees

More about the annual Introvertpreneur Summit hosted by Tara:

The annual Introvertpreneur kicks off on April 25, 2022.  

This summit is different because you will get to focus on your strengths as an introvert and use those to build your business in a way that makes you feel comfortable and confident. And that's why this free event is just for YOU!

Over 5 days you'll hear from 40+ speakers about everything from mindset, productivity, visibility, marketing, and scaling with digital products. And it’s free!

Get your ticket at https://natykaty--introvertmedia.thrivecart.com/2022-introvertpreneur-summit-fast-action/

Where can our listeners find you and do you have any promos coming up? https://thetarareid.com/free-resources

Connect with Tara

• Website https://thetarareid.com
• Facebook https://www.Facebook.com/TheIntrovertCoach
• Instagram https://www.Instagram.com/introvertcoach

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/  
• Pinterest: https://www.pinterest.ca/pictonatphotography 
• Instagram: https://www.instagram.com/pictonatbrandingcreative/ 
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/ 
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety 
• Website:  https://pictonat.com

On today’s show, I am excited to dive into the topic of getting personal with your customers to attract the right people and generate more sales.  We welcome special guest Karen Lamont, founder and chief designer of CITRUS - an e-commerce jeweller creating bespoke mementos that celebrate life’s bespoke moments.

Karen has crafted more than 30,000 designs in silver, rose and yellow gold coins and other precious materials so that the moments you’ve crafted are always close at hand. Karen lives and breathes a fully personalized experience. Her strong design sense, quality craftsmanship, creative marketing, in-person and online sales techniques have set Citrus apart as a Canadian brand for almost 14 years.

What sparks joy for Karen is meeting fellow entrepreneurs and sharing experiences that support one another and lift each other up.  Starting an ecommerce business can be tough, let alone sustaining it for growth year over year.

“Step into your own voice, it is the path of least resistance.”  Karen Lamont, CITRUS

In this powerful episode, Karen shares insights on:

• Key foundations or pillars of growth that led to the success of CITRUS
• How the pandemic impacted her business and led to shifts resulting in phenomenal growth
• Tips for new businesses in getting started with their customer value chain  (marketing, sales, fulfillment, and operations) and learn CITRUS’ approach
• Insights on operating an e-commerce store combined with the value of face to face connection for business growth
• Advice for new artisans and businesses on the importance of authentic storytelling and how to start
• How getting clear on your values and leaning into them becomes the basis of your communication

“Be crystal clear on your values.  Your values become the structure of your communication strategy.”  Karen Lamont, CITRUS

Personalized touches and excelling in customer service for a memorable experience is what CITRUS values. Karen shares her love for humour with her audience and also with our listeners on the show.  Be sure to tune into the full episode for key insights that will help your business shift and grow.

Stay tuned for Karen’s upcoming virtual workshop for artisans + makers to help them uncover their true, authentic voice and learn powerful written and in-person communication techniques to attract and engage more customers naturally.

“Think about it from the perspective of your customer and the experience they want to have.”  Karen Lamont, CITRUS

Get in touch with Karen  at:

• Website: https://craftedbycitrus.com/ 
• Instagram:  https://www.instagram.com/craftedbycitrus/
• Facebook: https://www.facebook.com/CraftedbyCitrus/ 

Links mentioned in the episode:

• Book title: Untamed by Glennon Doyle

Connect with Nathalie:

• Facebook: https://www.facebook.com/pictonatphoto/
• Pinterest: https://www.pinterest.ca/pictonatphotography
• Instagram: https://www.instagram.com/pictonatbrandingcreative/
• LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
• Join the Free Focal Tangent:  Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
• Website:  https://pictonat.com