AI isn’t here to replace your creativity; it’s here to help you protect it.

In this episode of Focus and Flourish, I’m joined by Britta Stevenson, Brand Strategist, Digital Systems Architect, and founder of BrittaMade Market. Featured in Business Insider for her innovative use of AI in content creation, Britta blends her background in software engineering, applied neuroscience, and design to help creatives and entrepreneurs build sustainable, intuitive businesses.

We’re talking about how to mindfully integrate AI into your photography business, keep your artistry at the forefront, and use tools like ChatGPT to work smarter, not harder. Britta also shares her Top 3 tips for using AI mindfully so you can scale your business without losing your voice.

You’ll Learn:

→ The biggest misconceptions about AI for creatives

→ How to preserve your artistry while embracing technology

→ Ways to train ChatGPT to act like your business assistant

→ The top 3 tips for using AI mindfully in your business

→ Where to grab Britta’s Free AI Assistant Workbook

Links & Resources:

Britta Stevenson: brittastevenson.com

Free AI Assistant Workbook: brittamade.com/free-ai-assistant-workbook

Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Grab the free SEO swipe file & resources mentioned here
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts: 

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

🎁 Grab my free SEO swipe file & resources below: 

01) 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers

02) Check out Ep. 4: Your Website Is Not Just a Portfolio—It’s Your Silent Salesperson

In this powerful training episode, I’m joined by Sarah Klongerbo, founder of Quotable Copy, for an expert deep dive into what really makes your website work for you. If you've ever wondered why your stunning portfolio isn’t converting clicks into clients, it might come down to your copy. Sarah shares her five biggest website secrets—packed with practical tips—to help photographers like you attract, connect, and convert more clients through intentional, strategic messaging. Whether you're revamping your homepage or writing your first services page, this episode will change how you think about branding and words.

In this episode, we discuss what brand voice really means (and how to find yours), the overlap between design, copy, and conversion, how photographers can use storytelling to build trust, and the #1 thing your homepage must do within 5 seconds. And, there's more! Why “pretty” isn’t enough — you need persuasive content. Plus, tactical copy tips you can implement today to boost bookings

 → Why your website copy is just as important as your design

→ The five “secret” strategies behind high-converting photography websites

→ What a brand voice is, and how to find yours

→ How to use your copy to guide potential clients down the buyer’s journey

→ Practical tactics (not fluff!) to upgrade your homepage and contact page copy today

Guest Expert:

Sarah Klongerbo is a professional copywriter and founder of Quotable Copy, a boutique copywriting studio that helps creative entrepreneurs sound good and sell more online.

💬 Quote from Sarah: “People don’t buy without a reason why.”

🔗 Visit Quotable Copy

 ​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Grab the free SEO swipe file & resources mentioned here
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts: 

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

🎁 Grab my free SEO swipe file & resources below: 

01) 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers

02) Check out Ep. 4: Your Website Is Not Just a Portfolio—It’s Your Silent Salesperson

In this powerhouse episode of Focus & Flourish, I sit down with marketing expert Adrienna McDermott, founder of Ava and the Bee, to break down the exact strategies that helped one photographer book a $15,000 shoot from a single blog post.

We dive deep into how blogging, SEO, and buyer psychology can transform your website from a ghost town into a client-generating machine, without paid ads.

If you’ve ever wondered, “Does blogging actually work?” or “How do I get found on Google?” — this episode is your blueprint.

• Why blogging is still one of the most powerful tools for photographers
• How SEO really works (and why most photographers are doing it wrong)
• The exact structure of a high-converting blog post
• How to tailor your marketing to different buyer types using the DISC model
• Why location-based content and long-tail keywords are your secret weapon
• The tools Adrienna swears by for effortless keyword research

 ​

Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• Grab the free SEO swipe file & resources mentioned here
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts: 

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

🎁 Grab the free SEO swipe file & resources mentioned in the show here.

In this episode, Katie Monroe chats with Andrea Shah, a professional copywriter who helps photographers build magnetic, client-focused websites. They discuss how to reflect your personality in your copy, create a comfortable experience for potential clients, and preemptively answer FAQs to ease the decision-making process.

Andrea shares tips on balancing personal storytelling with client value, distinguishing between features and benefits, and using sensory details to bring your brand to life. Together, they highlight how effective copy can transform your business from attracting budget clients to booking high-end sessions.

Key Takeaways:

1. Why your website should answer “who, what, and where” above the fold
2. The power of FAQs for reducing marketing friction
3. How to use “you” language to make your copy client-centered
4. The difference between features and benefits, and why it matters
5. Tips for building trust with a consistent brand experience
6. Ideas for using sensory details and testimonials to stand out
7. How to structure your website for SEO and client engagement

Tools + Resources Mentioned:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Resources:

• FREE Training: 6-Figure Strategy
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​

Would you be interested in being a guest?

• Fill out this form!

Welcome back to Focus and Flourish, the podcast for photographers who are ready to build aligned, profitable businesses with more intention and less burnout. I’m your host, Katie Monroe, and today we’re diving into a game-changing topic: Search Engine Optimization (SEO).

If SEO feels intimidating or confusing, don’t worry, you’re not alone. But here’s the truth: SEO is not scary. In fact, it’s one of the most powerful tools photographers can use to get booked by dream clients on autopilot.

In this episode, I break it all down photographer-style so you can walk away with real clarity, actionable tips, and a free resource to help you optimize your site today.

→ Keyword Research Made Simple

How to think like your client and find high-impact search terms using free tools like Google Autocomplete and Ubersuggest.

→ Writing Titles & Meta Descriptions That Convert

The exact formula to write clear, click-worthy SEO copy (plus a plug-and-play swipe file you can grab for free).

→ Making Your Images SEO-Friendly

5 quick ways to optimize your photos for Google — from renaming files to writing alt text that actually helps your rankings.

→ Blogging for SEO Without the Burnout

How fresh content (even short blog posts!) can boost your visibility and give Google more to love.

→ Local SEO Wins for Photographers

How to show up in your city’s search results using Google Business, local directories, and smart on-site strategies.

 ➡️ Grab the 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers in the Ep 5 Blog Post here!

 ​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• 10 Plug-and-Play SEO Blog Titles + Descriptions for Photographers in the Ep 5 Blog Post!
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts: 

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

Your website isn’t just a place to show your work—it’s a tool to sell it.

In this episode of Focus & Flourish, I’m breaking down the biggest mistake I see photographers make with their websites and showing you how to transform yours into a 24/7 sales machine.

We’ll walk through my 12-Part High-Converting Website Framework, covering exactly what your homepage needs to build trust, connect with your dream clients, and actually book inquiries—not just look pretty.

Plus, I’m sharing why long-form sales page layouts, consistent calls to action, and SEO are non-negotiable if you want to stand out and get found online.

If you’re ready to turn your website into your hardest-working employee, grab my 12-Part Framework to A High-Converting Homepage linked below and start implementing these tips today.

• Why your website is your #1 marketing tool—not just a digital portfolio
• The 12 essential elements every photography homepage needs
• How long-form sales page layouts help build trust and convert browsers into buyers
• Why consistent CTAs make or break your website’s performance
• Simple ways to boost your SEO and help more dream clients find you on Google

 ➡️ Download the 12-Part Framework to A High-Converting Homepage Here!

 ​Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

FREE Resources Mentioned:

• FREE Training: 6-Figure Strategy
• 12-Part Framework of a High-Converting Homepage
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Kreate Ai Editing Profile Discounts: 

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

If editing has ever made you question whether you can keep doing this… you’re not alone.

In this powerful episode of Focus and Flourish, I’m sharing the real reason most photographers are exhausted — and the behind-the-scenes post-production systems that helped me reclaim 20+ hours a week, protect my style, and fall back in love with my business.

We’ll talk about what actually leads to burnout, how I transitioned away from late-night editing marathons, and why AI tools like Aftershoot and Imagen have been game-changers, not replacements. Whether you’re culling manually, afraid to outsource, or curious about AI, this episode will give you the clarity and encouragement you need to finally scale without sacrificing your art.

• Why post-production is silently draining your time, energy, and creativity
• The exact workflow that helped me outsource 95% of my editing
• How I built a signature editing style that’s consistent across two businesses
• How Imagen and Aftershoot help me work smarter (without replacing the human touch)
• The mindset shifts that helped me let go — and grow faster than ever

Let’s build businesses that support our lives, not consume them.

Tools + Resources Mentioned:

• Aftershoot Free Trial + Editing Profile → TRY IT FREE (Includes 500 free edits)
• Imagen AI — Get 25% Off + 1,500 Free Edits with code KREATE25 → TRY IT!
• Imagen samples on my site
• Aftershoot samples on my site

Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Resources:

• FREE Training: 6-Figure Strategy
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

Would you be interested in being a guest?

• Fill out this form!

Welcome back to Focus and Flourish, the podcast where we help photographers build profitable, sustainable businesses aligned with the lives they want. In today’s episode, I’m unpacking one of the most overlooked (but essential) tools in your business toolkit: your business vision. Before you set another revenue goal, marketing strategy, or posting schedule, you need to answer one question: What do I want my business to make possible in my life? This episode is all about putting your vision before goals — and understanding how confidence, creativity, and momentum flow from that clarity.

• Why your goals feel empty or scattered when they aren’t rooted in vision
• The 3 reflection questions I ask every Momentum Method student to gain clarity
• My own story of writing a “journal-style business plan” that changed everything
• The Confidence Cycle — and how structure creates the freedom you crave
• How to stop second-guessing and start building with intention

At the end of this episode, I share the exact turning point in my business journey — when I expanded my team and wrote a vision that included my personal dreams, not just business milestones. Now it’s your turn. Take 30 minutes to journal your vision — no pressure, just honesty.

And if you need support getting started, I created a free PDF just for you:

20 Affirmations for Creative Business Owners

These are the exact affirmations I leaned on while scaling with clarity and confidence — print them, post them, and start rewiring your mindset.

Send it to a photographer friend or leave a quick review on Apple Podcasts or Spotify — it helps us grow this community and reach more creatives like you.

Until next time, remember: Vision comes before goals. 

Explore My Websites:

• Mentorship + Coaching: The Kreate Collective
• Wedding + Lifestyle: Kreate Photography
• Branding + Commercial: KM Photography

Resources:

• FREE Training: 6-Figure Strategy
• Learn more about Momentum Method + Book a Free Call with Katie!
• Modern Photographer's Brand Identity Handbook (50-Page Guide!)

Let's Connect!

• Contact Katie
• Instagram
• Facebook
• LinkedIn
• Pinterest

​Would you be interested in being a guest?

• Fill out this form!

Did you know that 1 in 4 photographers struggle with mental health challenges like burnout, making it harder than ever to balance creativity and success? In this inaugural episode of Focus and Flourish, host and professional photographer Katie Monroe shares her journey of building a successful photography business while navigating the challenges of burnout and work-life balance. She emphasizes the importance of creating systems and strategies that support a fulfilling life, rather than sacrificing personal well-being for professional success. Katie discusses her experiences with outsourcing, expanding her brand, and the significance of setting boundaries to achieve freedom and creativity in her work. The episode serves as an introduction to the actionable insights and strategies that will be explored in future episodes, aimed at helping photographers thrive in their careers without compromising their lives.

Our favorite quotable moments:

"I want to share my story with you." - Katie Monroe

"I was just so burnt out on post-production." - Katie Monroe

"Freedom is the goal." - Katie Monroe

If you’re loving the podcast, please leave a review! 

Resources:

Get Katie’s free Six Figure Strategy training - learn more here.

Blog Article - Why I Went Down to a 4-Day Workweek

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ClickUp

Adobe Lightroom

About Katie: Katie Monroe is a seasoned brand photographer and business coach, renowned for her expertise in helping photographers scale their businesses. As the host of the Focus & Flourish podcast, she shares her insights on achieving financial success and work-life balance through strategic systems and workflows. With over 15 years of experience in photography and business coaching, Katie empowers photographers to build sustainable businesses, leveraging her own journey of overcoming burnout and establishing a thriving brand. Her podcast offers practical advice and inspiration for photographers seeking to flourish both professionally and personally.

Please note: We only recommend products we love (affiliate links support our free content!). Thank you for your support!

Related keywords: photography business, burnout, work-life balance, marketing strategies, systems, scaling frameworks, creative career, client relationships, automation, entrepreneurship

Think big with me for a minute. 

What if you felt confident and excited about the direction your business is going? 

What if you never had to stress about where your clients are coming from?

What if you could stand out and position yourself as a go-to expert in your niche? 

What if your photography business ran so smoothly that you only worked in your zone of genius and had a team doing the rest?

You’re in the right place. 

Welcome to Focus and Flourish, the podcast for photographers who want to build a thriving, profitable business—without sacrificing creativity or burning out. 

I’m Katie Monroe, luxury wedding + brand photographer and photography business coach. I’ve gone from being burnt out and questioning my career to scaling my business to multiple six figures while starting a family, and now, I’m here to teach you the proven framework that made it all possible. 

While your photography may be incredible, in today's saturated & competitive market, talent needs to be paired with business-savvy strategies for consistent, sustainable success.

Designed for photographers at every level, Focus and Flourish is about gaining clarity and confidence, and stepping into the success you deserve. 

Through interviews with seasoned professionals, deep dives into strategic planning, and sharing the ups and downs of my personal journey, I provide you with the tools you need to grow.

Whether you want to streamline your business systems, build a magnetic brand and marketing strategies, or learn how to price for profit, I’ve got you covered.

Are you ready to scale sustainably and build a business & lifestyle you love?

Subscribe to Focus and Flourish wherever you get your podcasts.