Summary

In this engaging conversation, Krista Madden and Amy Grantham explore Amy's journey through the PR industry, from her early experiences with the England Sevens team to her current role as the founder of Neon, a purpose-driven PR agency. They discuss the evolution of PR, the impact of digital media, and the importance of building genuine relationships in the industry. Amy shares insights on navigating corporate environments, the significance of storytelling, and the future of PR in the age of AI and influencer marketing.

Takeaways
Amy's career has been filled with pinch-me moments.
Building relationships with journalists is crucial for PR success.
Experience in high-profile agencies shapes a PR professional's skills.
Corporate PR requires a different approach than agency work.
The importance of understanding cultural nuances in global PR campaigns.
Flexibility in work arrangements attracts top talent.
Purpose-driven brands resonate more with consumers today.
AI is changing the landscape of PR and media relations.
Building a strong network is essential for career growth.

Chapters
03:06
The Journey into PR: Early Experiences
10:30
Transitioning Between Agencies: Growth and Learning
12:13
Finding a Niche: The Move to Horse Racing PR
17:14
Global Perspectives: Working with Pernod Ricard
23:40
Innovative Marketing Strategies in the Beverage Industry
26:25
Transitioning to Wireless Group and Corporate Communications
29:01
Launching NEON: A New Chapter
31:57
Navigating the Evolving PR Landscape
38:35
Future Aspirations and New Ventures

Connect with Amy at https://www.neonbrandcomms.com/

keywords
PR, communications, agency, influencer marketing, career journey, health and wellness, global communications, media relations, personal branding, digital marketing

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