We all know (or do we?) that paid advertising is the best way to scale a business. Organic reach is great but to reach a wider spectrum of people at any given time, paid reach is the best way.

Does that mean that organic content should be ignored after a certain aspect of success in your DTC business? Most certainly no. In fact, Andrea Esamor, a Facebook Ads coach, tells us that it is best to focus on organic reach prior to doing paid ads.

It's normal for DTC brands or dropshipping businesses to go immediately into Facebook ads but her recommendation is to build a foundation via content and connecting with a community. Only until then, you can really start making ads to get more sales. Let's dive into why this is and if this is the right approach for your new DTC business!