CMO Conversations with Tricia Gellman

Focus on the Right Thing (& How to Figure Out What That Is) with 6sense’s Latané Conant


Listen Later

Latané Conant entered her very first marketing position, Vice President of Demand Generation, through a sales role.


Yes, you read that right.


Beginning her career in sales, carrying a bag, and working her way to Area Vice President, Latané leverages her sales background in all parts of her role as Chief Market Officer at 6sense today. In this episode, Latané explains her data-driven approach to marketing, the importance of anchoring oneself in the market, and the value of analyzing the why.

 

Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends. You can connect with Tricia and Latané on LinkedIn and follow @DriftPodcasts on Twitter.

Want even more CMO insights? Subscribe to Tricia's newsletter here: https://www.drift.com/chief-marketing-officer/

...more
View all episodesView all episodes
Download on the App Store

CMO Conversations with Tricia GellmanBy Drift

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

51 ratings


More shows like CMO Conversations with Tricia Gellman

View all
Seeking Wisdom with David Cancel by Drift

Seeking Wisdom with David Cancel

575 Listeners

Build with Maggie Crowley by Drift

Build with Maggie Crowley

78 Listeners

Exceptions With Jay Acunzo by Drift

Exceptions With Jay Acunzo

4 Listeners

Conversation Starters with Sammi Reinstein by Drift

Conversation Starters with Sammi Reinstein

19 Listeners

Revenue Talks with Justin Keller by Drift

Revenue Talks with Justin Keller

70 Listeners