Join me for an insightful conversation with Kevin Blanchard, CIO at Genesco, as he unpacks his remarkable journey to a leadership role and shares his blueprint for success in the ever-evolving retail landscape.

In this deep dive, Kevin reveals:

○ The critical mindset shift required for digital transformation – it's a business imperative, not just an IT project!

○ How mentorship shaped his career and the importance of community engagement for corporate responsibility.

○ Strategies for overcoming resistance to change and lessons learned from real-world digital transformation efforts.

○ Genesco's initiatives in sustainability and how they're tackling future consumer trends with disruptive tech like AI and augmented reality.

We also explore:

○ The evolving landscape of consumer demand in footwear, emphasizing personalization and customer loyalty.

○ The profound impact of influencer marketing on fashion trends and the need for agility in supply chain management.

○ Core leadership principles: treating others well and striving for a positive, lasting impact.

Key Takeaways:

Why digital transformation is a "mindset shift and a state of being."

"You can't do it alone" – the power of collaboration in driving change.

How "augmented reality will continue to evolve" and shape retail experiences.

Why "customer demand is a moving target" and how to keep up.

"Loyalty programs are mission critical" for retaining customers.

The rapid impact of social media: "Trends can explode overnight on TikTok."

Whether you are an aspiring CIO, a retail professional, or interested in the future of technology and business, this conversation is packed with valuable insights!

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