Join me for an insightful conversation with Kevin Blanchard, CIO at Genesco, as he unpacks his remarkable journey to a leadership role and shares his blueprint for success in the ever-evolving retail landscape.
In this deep dive, Kevin reveals:
○ The critical mindset shift required for digital transformation – it's a business imperative, not just an IT project!
○ How mentorship shaped his career and the importance of community engagement for corporate responsibility.
○ Strategies for overcoming resistance to change and lessons learned from real-world digital transformation efforts.
○ Genesco's initiatives in sustainability and how they're tackling future consumer trends with disruptive tech like AI and augmented reality.
We also explore:
○ The evolving landscape of consumer demand in footwear, emphasizing personalization and customer loyalty.
○ The profound impact of influencer marketing on fashion trends and the need for agility in supply chain management.
○ Core leadership principles: treating others well and striving for a positive, lasting impact.
Key Takeaways:
Why digital transformation is a "mindset shift and a state of being."
"You can't do it alone" – the power of collaboration in driving change.
How "augmented reality will continue to evolve" and shape retail experiences.
Why "customer demand is a moving target" and how to keep up.
"Loyalty programs are mission critical" for retaining customers.
The rapid impact of social media: "Trends can explode overnight on TikTok."
Whether you are an aspiring CIO, a retail professional, or interested in the future of technology and business, this conversation is packed with valuable insights!
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