In episode 424, I chat with Pavel Chaploutskiy and Victor Rakovich who grew up in the Soviet Union and have been friends for over 20 years. Listen to hear how they built a business together in the contractor space in the US, why their top priority is on treating customers better, how they focused on solving a real problem and doing the work to bring a new concept to the US, learning marketing and how they're constantly trying and testing things to grow their business.