You can have the best tech and innovation, but are you creating for and connecting with humans?

If all you rely on is AI, you'll eventually lose human connections and your marketing will fail, says Carly Morris, Global Head of Acquisition & Growth at Microsoft Advertising. She's picked "people centric leadership in an AI evolution" as her shiny new object and we talk about:

• understanding the data beyond surface level
• creating environments where people can be creative and thrive
• why brands who put people first will eventually have the upper hand.

"Data can be a starting point, a way to fill in the gaps." Learn more on the full episode.