What does “local” mean in a world of AI-driven search? In this episode, we dive into SERP evolution, Google Business Profiles, LLM-driven personalization, and the rise of local packs, maps and shopping. Kayn, Stijn and Koen discuss what works, what changed, and what happens if you ignore local altogether.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at ⁠⁠⁠www.folloagency.com

In this episode, we unpack the buzz around AI automation versus AI agents: what’s what, how are they being applied in marketing, and where do we see the real opportunities? Kayn, Stijn and Koen share field insights, use cases, and hands-on advice for implementation.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at ⁠⁠www.folloagency.com

In this episode, we explore how marketplaces like Amazon, Bol, and Zalando are using AI to radically enhance customer experience, boost conversions, and shape shopping behavior. With insights from Martijn van Dijk, Mike Bouman & Kayn Wolfswinkel, we’ll discuss how brands can leverage conversational commerce, AI tooling, and marketplace integrations to remain competitive and impactful across the full customer journey.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at ⁠www.folloagency.com

As AI reshapes the way we search, market, and convert — are you still optimizing for yesterday’s algorithms?

In this episode of FolloTalks, we dive deep into the evolving world of search with a sharp focus on GEO vs SEO. Traditional Search Engine Optimization (SEO) has long been the go-to strategy for visibility. But in 2025, a new player is entering the arena: Generative Engine Optimization (GEO) — a practice focused on being found in AI-powered platforms like ChatGPT, Perplexity, and other generative engines.

🔍 What you'll learn:

What GEO actually means, and how it’s different from SEO

How ecommerce and B2B brands can prepare for AI-first search

Why the next era of discoverability isn’t about ranking — it’s about being generated

What kind of content stands out in AI-driven results

Practical steps to future-proof your search strategy

Your host Anouk Sintniklaas, Head of Marketing at Follo, is joined once again by SEO experts Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — bringing real-world data, market insights, and bold opinions to the table.

💣 "If you're still only optimizing for Google, you're already behind."

Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at www.folloagency.com

In this third episode of FolloTalks, we explore the rapidly changing world of ecommerce in search, with a special focus on SEO and the rise of AI-driven discovery tools like ChatGPT.

Your host, Anouk Sintniklaas, is joined by three of Follo’s top SEO experts — Koen Leemans, Stijn Bergmans, and Kayn Wolfswinkel — for a conversation on how search behavior is shifting, and what ecommerce brands need to do to stay visible in this evolving landscape.

🧠 Topics we cover:

Whether you're a marketer, SEO specialist, or ecommerce entrepreneur — this episode offers practical insights and strategic foresight.

🎧 Listen now and stay ahead of the search curve.

👉 Learn more about Follo at www.folloagency.com

In this second episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.

They dive into:

Straight from the event floor, this episode is packed with fresh takes, bold ideas, and sharp insights from the people shaping the future of digital marketing.

In the very first episode of FolloTalks, recorded live at BrightonSEO April 2025, host Anouk Sintniklaas (Head of Marketing at Follo) is joined by Follo experts Kayn Wolfswinkel, Stijn Bergmans, and Koen Leemans to unpack some of the most important developments in the world of search.

The conversation dives into how AI and Large Language Models (LLMs) are reshaping the way we think about search, content creation, and user experience — and what that means for search marketers today.

The episode also features a spotlight on Koen Leenmans’ main stage talk, “Accelerating Results with SEO A/B Testing & Edge SEO.” In this segment, Koen explains:

Why SEO A/B testing is essential for proving ROI and prioritizing what really works.