Follow The Brand Podcast with Host Grant McGaugh

Send us a text

Ever wondered why Hospital Acquired Infections (HAIs) remain a leading cause of death in the United States? Join us as we uncover the secrets to effective infection prevention and control with Joy McMillon, an expert boasting over three decades of experience. Joy sheds light on how her company, JAD Infection Prevention Control, turns the tide against HAIs through innovative strategies, proactive monitoring, and collaboration with healthcare facilities. We promise you'll leave with actionable insights on the importance of treating every day like survey day to prevent infections and improve patient outcomes.

But that's not all—Joy shares her remarkable journey from Director of Nurses to the founder of a consulting powerhouse. Learn about the critical elements of staff training, the role of mentorship, and the significance of real-time monitoring and data-driven reporting in maintaining high standards in healthcare settings. As Joy prepares to take the helm as president of the Miami-Dade chapter of the Association for Professionals in Infection Control (APIC), discover why ongoing education and leadership support are key to battling HAIs. Her story is not just inspirational; it's a blueprint for transforming infection control in healthcare. Don't miss out on this enlightening conversation!

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Imagine being able to bring comfort and dignity to end-of-life care through the power of technology. In this episode of the Follow the Brand Podcast, we sit down with Patrick Hale, the Chief Information Officer of VITAS Healthcare, to uncover the groundbreaking innovations transforming hospice care. From mobile apps to virtual reality, learn how Patrick and his team are leveraging tech to offer patients immersive experiences that alleviate pain and provide moments of peace.

We also journey through the inspiring transformation led by a former CTO for the state of Michigan, now at Sparrow Hospital. His leadership has propelled the hospital to global recognition for technological innovation. Discover the rigorous alignment processes and teamwork that earned them awards like CIO of the Year, and hear touching stories about how VR therapy is reducing pain and opioid dependency for patients at VITAS.

Lastly, we explore the rapidly evolving roles of CIOs and the unprecedented opportunities AI offers to today's innovators. Reflecting on the profound changes brought by COVID-19, this episode emphasizes the importance of continuous learning, mentorship, and embracing advanced technology. Prepare for an inspiring conversation that celebrates the compassionate application of tech innovations, while also gearing up for future advancements in healthcare. Don't miss this insightful episode that combines technology, compassion, and visionary leadership to redefine patient care.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

What if there was a way to reduce hospital stays for cancer patients by up to 30%? Discover the transformative power of Dr. Barbara McAneny's groundbreaking initiative, Come Home, designed to keep cancer patients at home while enhancing their quality of life. Join us as Dr. McAneny, a former president of the American Medical Association and pioneering oncologist, shares her journey into oncology, driven by the strength and resilience of her patients. Her compassionate approach and innovative models are setting new standards in cancer care.

Explore the vital topic of healthcare accessibility as Dr. McAneny discusses her commitment to serving rural and underserved communities, particularly in New Mexico. She advocates for a healthcare system overhaul that prioritizes prevention and holistic care. Drawing from her experiences with the Come Home community oncology medical home model, Dr. McAneny sheds light on how proactive patient management can significantly improve patient outcomes and reduce hospitalizations. She also previews her upcoming speaking engagement at the Women's Health Oncology event, where she will champion the need for systemic changes in health policy.

In our final discussion, we delve into the future of oncology, emphasizing the role of digital tools and the critical importance of human empathy in medical practice. Learn about the OnCare Alliance, a network of independent oncology practices committed to collaborative care and supporting both doctors and patients. Dr. McAneny also touches on the emotional challenges faced by physicians, the significance of mental health therapies for cancer patients, and effective communication strategies. This episode is a heartfelt conversation that challenges conventional cancer care models, advocating for a more compassionate, patient-centered approach.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Ever wondered how technology can enhance healthcare without losing the essential human touch? Join us as we sit down with Dr. Geeta Nayyar, affectionately known as Dr. G, to explore this question. From her transformation from a practicing physician to a leading tech innovator working with giants like Salesforce and AT&T, Dr. G's journey is inspiring. We dive deep into the challenges and opportunities at the intersection of healthcare and technology, with a particular focus on her best-selling book, "Dead Wrong: Diagnosing and Treating Healthcare's Misinformation Illness." Dr. G passionately argues for a healthcare system where artificial intelligence serves humanity first and foremost, not just corporate profits. 

This episode celebrates women leaders in healthcare and technology and provides valuable advice for aspiring female leaders. Dr. G shares practical insights on navigating the post-pandemic healthcare landscape, where technology like AI and EHR systems can complicate or enhance the doctor-patient relationship. We discuss the inefficiencies in current systems and how generative AI might offer solutions, stressing the importance of removing friction points to improve overall care. This conversation is a must-listen for anyone interested in the future of healthcare, where innovation and empathy are not mutually exclusive but deeply interconnected.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

What if we could use technology to revolutionize the fight against bullying in schools? Join us on the Follow the Brand Podcast as we feature Harvette Sears-Smith, Chief of the North Miami Beach Police Department, and her insights into the groundbreaking Help4You app. This innovative tool offers real-time support for kids, enabling them to communicate their struggles and instantly connect with experts confidentially. Chief Sears-Smith shares her wealth of experience in law enforcement, emphasizing how such technological advancements can foster a safer environment for our youth.

We'll also explore the pivotal role of law enforcement in tackling both traditional and cyberbullying, focusing on the importance of positive police-community relationships. Discover how community policing, educational tools, and collaborative efforts between schools and local advocacy groups are crucial in creating a supportive network for children. You'll hear about the benefits of programs like police camps, which help bridge the gap between officers and the community, and the challenges they face in changing negative perceptions. This episode is essential listening for parents, educators, and anyone passionate about the well-being of the next generation.

 The Meek Foundation, a leading organization committed to revitalizing communities and fostering social impact, has partnered with Miami-Dade County to fund the development of the Help4You app—a groundbreaking tool designed to combat bullying and provide a safe, supportive environment for children. By investing in this innovative project, the Meek Foundation and Miami-Dade County are demonstrating their dedication to empowering youth, reducing violence, and strengthening community bonds through cutting-edge technology and collaborative efforts. This initiative reflects their shared vision of creating a safer, more inclusive future for all children in the region and beyond. 

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

What if the future of women's health in oncology could be radically transformed by leveraging cutting-edge technology and innovative medical education? Join me, Grant McGaugh, as I sit down with the visionary Dr. Priya Korrapati, CEO of eMedEvents & eMedEd, who is revolutionizing the landscape with her groundbreaking Her Health Oncology Congress.

During our conversation, Dr. Korrapti delves into her motivation for creating this specialized event, sharing insights from her recent experience at the ASCO conference in Chicago. Discover how her background in artificial intelligence from MIT uniquely positions her to drive meaningful change in healthcare. Together, we explore the significant gaps in women's health within oncology and the ambitious goals set for the Her Health Oncology Congress 2024 in Orlando. Don't miss this inspiring episode that highlights the future of healthcare and the vital steps needed to improve outcomes for women worldwide.

Click Here to find out more:  https://www.emedevents.com/herhealth-oncology-congress-2024

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Ever wondered how AI is sculpting the future of e-commerce? Discover the transformative strategies that can propel your brand from $1 million to $10 million and beyond in our latest episode of Follow the Brand. Join us as we sit down with Michael Begg, the ingenious CEO and co-founder of AMZ Advisor, to unearth the secrets of leveraging AI to outsmart the competition. Get an insider's look at how Amazon’s innovative logistics are rewriting the playbook for online business, including repurposing old malls into cutting-edge fulfillment centers.

Learn how AMZ Advisor is the game-changer brand that needs to regain lost market share on Amazon. This episode unpacks the critical digital strategy gaps brands often overlook, from improper advertising to poor catalog management, and how AMZ's expert interventions have led to astonishing growth. Discover why brands generating $5 million or more on Amazon benefit immensely from partnering with agencies like AMZ instead of relying on in-house teams. We'll also walk you through a remarkable case study of a brand selling educational products that skyrocketed to $400,000 a month thanks to AMZ’s expertise.

Finally, get ahead of the curve with a deep dive into current trends and the role of AI in e-commerce. Understand how AI is revolutionizing search algorithms on Amazon, shifting the paradigm from traditional searches to AI-driven queries and reshaping marketing strategies. We discuss the importance of building a consistent brand and driving external traffic to maximize your Amazon visibility and sales. Whether you’re an entrepreneur aiming to scale or fascinated by the future of digital commerce, this episode offers invaluable insights to help you thrive in the ever-evolving e-commerce landscape.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Unlock the secrets of successful rebranding with branding maestro Jim Heininger! In our latest episode, we dive into the transformative power of rebranding, exploring when it becomes crucial and how it can redefine both external perceptions and internal identities. Jim’s extensive experience with iconic brands such as McDonald's, Anheuser-Busch, and Motorola offers invaluable lessons and actionable strategies to elevate any brand to new heights. Through his insightful anecdotes and expert advice, you'll learn the distinctions between personal and business branding and understand the intricacies involved in a successful rebranding effort.

What makes a brand more than just a name or logo? Jim helps us uncover the essence of branding and the strategic differences in approaches that can lead to a game-changing rebrand. Discover why sometimes a rebrand is necessary to support an organization's growth and how to balance a founder's personal brand with the corporate brand, using compelling examples like Lee Iacocca for Chrysler and Elon Musk for Tesla. Jim shares wisdom on how to ensure a founder's brand supports but doesn't overshadow the corporate identity, paving the way for sustainable success.

Rebranding isn't without its challenges. We dissect several case studies, from the Nebraska Cornhuskers' branding struggles to the Washington Football Team’s transition to the Commanders. Jim emphasizes the importance of authenticity, consistency, and the alignment of company culture with the new brand. Our discussion also highlights how brands like Southwest Airlines and Patagonia have successfully rebranded by staying true to their core promises and enhancing customer experiences. This episode is a treasure trove of insights and strategies that can help you navigate your own rebranding journey with confidence and clarity.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Ever wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer safety can make or break a brand's reputation.

I'd like you to please discover how Starbucks turned a potentially devastating incident in 2019 into a beacon of corporate integrity. The company's swift and sincere actions, including a heartfelt apology and extensive diversity training, led by CEO Kevin Johnson, transformed the brand's image and set a new standard for crisis management. You can learn about the eight guiding principles for handling brand transgressions with integrity, emphasizing the critical roles of transparency, accountability, and placing principles above profit.

Finally, we navigate the intersection of business ethics and social responsibility, using Nike's journey as a pivotal case study. Dr. Shelly and Dr. Shalini Jain highlight the evolving landscape of ethics education in business schools, stressing the need to integrate ethical considerations across all business disciplines. Future leaders must be equipped to balance profit with social impact, ensuring that ethical practices lead to sustainable success. This thought-provoking conversation is a must-listen for anyone interested in the transformative power of ethics in business.

For those interested in buying a copy, here is the link to the publisher's website:
https://www.degruyter.com/document/doi/10.1515/9781501517334/html

Also, the 50% off discount code (on the publisher's website above) is DGBSS24.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Send us a text

Ready to transform your leadership potential? Gain exclusive insights from J Bryan Bennett, the CEO and Chief Leadership Innovation Officer of the Elite Leadership Academy, who reveals a data-driven approach to mastering leadership skills. Discover why continuous practice is essential for leaders, just as it is for elite athletes, and learn how healthcare analytics can be the unexpected key to identifying and filling leadership gaps across various industries.

For those looking to climb the career ladder or venture into entrepreneurship, Brian shares foundational steps for developing leadership prowess. From university courses to personalized coaching, he explains why tailored programs outperform generic training. Plus, understand how your personal brand as a results-oriented leader can significantly impact your career trajectory and business growth, making your leadership journey not just about skills, but also about reputation and influence.

Explore the evolution of leadership with Brian as we discuss the importance of robust digital presence, the role of research and AI in leadership training, and the need for continuous learning. Hear success stories of leaders who have transformed their capabilities and extended their influence beyond immediate circles. Whether you're a seasoned leader or an aspiring one, this episode offers a comprehensive roadmap to becoming a recognized leader and 'fixer' in any professional realm. Tune in for an enlightening conversation that promises to elevate your leadership game.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!