Follow The Money: Conversations about money, finance, and the future of wealth.

Follow The Money: Conversations about money, finance, and the future of wealth.

By BaronessBusiness
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Follow The Money: Conversations about money, finance, and the future of wealth. episodes

  • Building a Business That Outlives the Founder— W/Rafael Pinho

    In this episode of Follow the Money, Baroness speaks with Rafael Pinho, CFA charter holder, finance executive, and founder of Talentum, about what it really takes to build a business that has value beyond the person running it.

    Rafael shares how his career in investment banking, private equity, and turnaround leadership led him to focus on helping founder-led businesses understand their numbers, improve cash flow, and prepare for growth or an eventual exit.

    Together, Baroness and Rafael dig into the difference between being profitable and being transferable, why owner dependency can quietly destroy value, and how business owners can start building structure, systems, and financial discipline today.

    Rafael also shares practical advice on when to start thinking about exit planning, how to test whether a business can run without the founder, and why every entrepreneur should know their numbers early.

    CONTACT DETAILS

    • Website: talentumstrategy.com
    • LinkedIn: Rafael Pinho

    24 min
  • How to Turn Passion Into Profit Without Losing Yourself — W/ LuAnn Buechler

    Baroness sits down with transformational speaker and business coach LuAnn Buechler, also known as the Little Spark, for a conversation about what happens when success on paper doesn’t feel successful in real life.

    LuAnn shares how a background in hospitality and corporate event planning eventually led her to burnout, and how that turning point pushed her to build a business around purpose, fulfillment, and alignment.

    She explains how the Passion Test, her Make Your Passion Pay Playbook, and her 6C framework help entrepreneurs turn what they love into something sustainable. The conversation also explores the role of core values, team culture, and human connection in building a business that actually supports the people inside it.

    If you’ve ever wondered whether passion can really be profitable, this episode offers a thoughtful and practical answer.

    GUEST CONTACT DETAILS

    • luannb.com
    24 min
  • The Money Lessons Parents Teach Without Realizing It — W/ Greg Junge

    In this episode of Follow the Money, Baroness sits down with Greg Junge, entrepreneur, author, real estate investor, and founder of Money Mindset Academy, to talk about why financial education should start much earlier than most families think.

    Greg explains how the money beliefs children absorb at home can shape their confidence, habits, and decision-making long before adulthood.

    He shares practical ways parents can begin teaching kids about money through everyday conversations, from a quick checkout-line lesson to simple allowance and savings habits. Baroness and Greg also discuss why children benefit from making small mistakes, why parents do not need to have every answer, and how family conversations can make money feel less intimidating and more empowering.

    If you’re a parent or caregiver who wants to raise a child with stronger money habits and more confidence, this conversation offers a thoughtful place to start.

    GUEST CONTACT DETAILS

    • moneymindsetacademy.com
    • Books available on Amazon
    26 min
  • The 3 Numbers Every Business Owner Should Check on Monday Morning — W/ Paul Sweeney

    A business can look profitable on paper and still leave the owner feeling constantly stressed. In this episode of Follow the Money, Baroness speaks with Paul Sweeney, a business advisor and chartered accountant, about why that happens and what owners can do about it.

    Paul explains how unpaid invoices, weak cash discipline, and owner dependency quietly create pressure even when sales are coming in. He shares the weekly money checks every business owner should be doing, why cash flow matters more than simply tracking profit, and how a business plan only works if it becomes a live operating system instead of a document sitting in a drawer.

    The conversation also explores perfectionism, delegation, and the mindset shift needed to build a business that can run without everything resting on the owner.

    If you want clearer finances, better decisions, and a business that feels more in control, this episode is for you.GUEST CONTACT DETAILS

    • Paul Sweeney Accountant
    • www.paulsweeneyaccountant.au

    33 min
  • Bucket List Planning: Saving for the Life You Want Now— W/ Lisa Sakai

    In this episode of Follow the Money, Baroness speaks with Lisa Sakai, financial consultant and co-founder of One Vision Retirement, about a different way to think about money: not just as something to save for the future, but as a tool for building the life you want now.

    Lisa shares how her path through Hollywood, teaching, insurance, and finance shaped the way she helps people today, especially women who often feel unsure about personal finance.

    Together, Baroness and Lisa dig into bucket list planning, emergency funds, saving in small steps, and why financial freedom should feel practical, not overwhelming. Lisa also talks about the mindset shifts many women face around money, work, and identity, and why it matters to give yourself permission to ask better questions about what your money is actually for.

    GUEST CONTACT DETAILS

    • Website: https://www.onevisionretire.com/
    • YouTube channel: https://www.youtube.com/@financialfreedomwithlisa
    38 min
  • How Bankruptcy Can Help You Start Over— W/ Luke Homen

    In this episode of Follow the Money, Baroness sits down with bankruptcy attorney Luke Homen to unpack one of the most misunderstood financial tools out there: bankruptcy.

    Luke explains what bankruptcy is really designed to do, when it may be time to stop struggling alone, and why waiting too long can make things harder.

    He also breaks down common myths around bankruptcy, including the idea that filing means you’ve failed financially.

    The conversation goes deeper into student loan relief, including what has changed and how certain borrowers may be able to qualify for discharge through bankruptcy. Luke also shares what attorneys look for when reviewing a case, the mistakes people often make before getting help, and how people can begin rebuilding after filing.

    If you’ve ever wondered whether bankruptcy could be a path to a fresh start, this episode offers a clear, practical, and encouraging perspective.

    GUEST CONTACT DETAILS

    • Website: convenientbankruptcy.com
    • YouTube channel: Convenient Bankruptcy
    • Free book available through the website chat bubble on convenientbankruptcy.com

    25 min
  • Early Retirement Without the 10% Penalty — W/ Rob Townend

    On this episode of Follow the Money, Baroness speaks with Rob Townend, a CPA and the founder of Early Retirement Access, about a little-known retirement strategy that can help certain savers access their retirement funds before age 59½ without the usual 10% penalty.

    Rob shares the path that led him from a demanding career in public accounting and corporate finance to a major life reevaluation during COVID, when he realized he needed a different pace and a different relationship with money.

    He breaks down how 72T plans work, who they may be best suited for, and why they’re often most useful for people who’ve saved consistently but need flexibility before traditional retirement age.

    Baroness and Rob also discuss the risks, the importance of careful planning, and how financial freedom can mean more than just accumulating money — it can mean creating choices.

    GUEST CONTACT DETAILS

    • earlyretirementaccess.com

    34 min
  • Why One-Person Companies Will Beat Big Teams in the AI Era— W/ Danny Carpio

    The old career playbook is breaking. Danny Carpio says the new advantage is not bigger teams or longer hours, but learning how to scale yourself in an AI-powered world where one person with the right systems can rival an entire company.

    Baroness sits down with Danny, organizational architect, systems builder, entrepreneur, and author of The Unfirm: The New Unit of Skill is You, to unpack why traditional advice about hard work, productivity, and corporate climbing is becoming dangerously outdated. If you are an entrepreneur, creator, professional, or business owner trying to stay relevant, this conversation hits at the exact moment the ground is shifting.

    You'll discover why the “firm” is no longer the best unit of scale, how AI is changing what is hard versus what is easy, and why productivity theater can make you look busy while pushing you further from real leverage. Danny breaks down the idea of the “unfirm,” the difference between doing more and building operating leverage, and why tight feedback loops matter more than ever.

    We also get into the real-world impact of AI on creators and companies, including how platforms, contracts, IP risk, and commoditization are reshaping the economics of work. Danny explains how his platform Augmented Things and startup Vary are built around persistent value structures, AI-native operating systems, and a more realistic way to compete in a world where everyone can now produce.

    This episode is especially important if you feel stuck, overwhelmed by technology, or unsure how to stay relevant over the next five years. Danny’s answer is not a hype cycle or a quick hack - it is a practical framework built around radical self-assessment, constraint-based design, and taking the next step, then repeating it.

    Essential listening if you want to understand where work is heading, how to adapt before the old assumptions collapse, and what it actually takes to build a future-proof career or business.

    Featuring:

    • Baroness - host of Follow the Money, guiding the conversation around wealth, business, and the future of work.
    • Danny Carpio - organizational architect and author of The Unfirm, known for helping startups and creators build systems, scale intelligently, and adapt to AI-driven change.
    29 min
  • Why Understanding Money Matters More Than Market Moves — W/ Chris Ighodaro

    Why understanding money might be your greatest investment — even more than the assets you buy. In this episode of Follow The Money, Baroness sits down with Chris Ighodaro to explore the mindset, habits, and principles that shape smarter long-term wealth building.

    If you’ve ever felt overwhelmed by market fluctuations, confused by investing advice, or frustrated by the noise around trends like crypto and social media stocks, this conversation will help you cut through the hype. Chris shares practical insight from years in wealth management and explains how ordinary investors can start thinking more clearly and confidently about money.

    Chris Ighodaro shares how his background in wealth management led him to become a financial coach focused on making investing more accessible. The conversation covers the emotional mistakes people make when markets move, why long-term thinking matters, and how innovation and technology continue to shape future opportunities. He also explains why diversification, tax efficiency, fees, and disciplined reviews are essential for building lasting wealth.

    In This Episode You'll Learn:

    • Why emotional reactions often damage investment performance
    • How to think about volatility without making panic-driven decisions
    • Why long-term growth matters more than short-term market noise
    • How technology and innovation influence future opportunities
    • The importance of diversification in managing risk
    • Why fees can quietly erode your returns over time
    • How regular portfolio reviews can keep your strategy on track
    • How to separate genuine opportunities from hype and trends
    • Why financial education is essential for better investing decisions

    Connect with Chris Ighodaro

    Website: www.manresaschool.co.uk
    LinkedIn: Chris Ighodaro
    Chris Ighodaro is the founder of Manresa School, where he helps people better understand money, investing, and the mindset needed to build wealth with confidence. His work is especially valuable for anyone who wants to move beyond confusion and start making more informed, disciplined financial decisions.

    If you enjoyed this conversation, don't forget to like, subscribe, and share Follow The Money for more conversations about money, business, investing, entrepreneurship, wealth creation, and the mindset behind financial success.

    26 min
  • The Power of Following the Money to Unlock Real Business and Family Success — W/ Albert Butler

    Whether you're an entrepreneur, family-oriented, or aspiring to leave a lasting legacy, this episode shows you why real wealth begins with purpose, structure, and alignment — not just profit.

    Albert shares the concept of Accounting as the Heartbeat of Business, illustrating how financial clarity acts as the central pulse that keeps your enterprise flexible, resilient, and future-proof. You'll discover the Legacy Alignment System, a powerful framework that helps you identify your purpose, align your family and business, and build a foundation rooted in integrity and long-term vision.

    His insights on the importance of following the money to uncover truth and make smarter decisions are game-changing — like thinking of accounting as a mirror reflecting your life’s impact and direction.

    We break down specific tactics: how to scale yourself before scaling your business, the TPW (Train, Practice, Work) method to develop capacity, and the critical importance of continuous review through his Plan, Act, Review process. Albert passionately emphasizes that embracing failure, practicing discipline, and leading with purpose are the pillars that turn ordinary success into an extraordinary legacy. His philosophy is rooted in biblical wisdom, and his personal story of resilience and purpose-driven living makes his advice tangible and inspiring.

    This episode is a must-listen for anyone feeling disconnected despite financial success — because true wealth is about purpose alignment, building sustainable structures, and passing down values that last. If you're ready to lead with clarity, develop your legacy, and master your money as a force for good, don’t miss this conversation. Start today — because the future you build begins with the decisions you make now.

    Connect with Albert Butler at albertbutler.com or grab his life-changing book, Life: Truth, Love, Loss, Success, and Failure, now available on Amazon for just 99 cents.

    Take the first step toward your legacy today — your family, your community, and your future self will thank you.

    23 min

About Follow The Money: Conversations about money, finance, and the future of wealth.

From the publisher's feed

Money influences every part of our lives, yet very few people truly understand how it works.