Most business development conversations don’t fail in the meeting—they fail in the follow-up.

In this episode of Breaking BizDev, John Tyreman and Mark Wainwright unpack the DOs and DON’Ts of follow-up and explain why it’s one of the most critical—and most mishandled—parts of business development.

They frame follow-up as a link in the chain that either moves opportunities forward or quietly pulls them backward. Through real examples from sales and marketing, they show how effective follow-up builds clarity, trust, and momentum—and how bad follow-up (or none at all) derails deals.

You’ll learn:

• What good follow-up actually does in sales and business development
• Common follow-up mistakes that break momentum
• Why “just checking in” often does more harm than good
• How follow-up supports choreography from conversation to contract
• The difference between sales follow-up and marketing follow-up

A must-listen for consultants, firm owners, doer-sellers, and anyone responsible for generating and closing professional services work.

Past episodes mentioned:

• The Psychology of Familiarity: Building Trust With Mere Exposure
• Checking In, Ghosting, and the Magic Email

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