What should you actually do with your life? Joseph Campbell’s answer was simple: Follow your bliss. At first, I thought that was trite—but now I see its genius. In this episode, I explore what it really means to follow your bliss and how it applies to entrepreneurs who have built successful businesses.

For many in the Tinker group, their art is coaching—but they’ve stepped away from coaching as they grew their business. Others find their bliss in growing the business itself or in mentoring others. Some will follow a different path—music, writing, coaching kids, or spiritual practice. The key is this: once your business is secure, you have the ultimate opportunity to do work for joy, not just for money.

Whether your bliss is coaching, mentoring, business growth, or something else, this episode will help you rediscover why you built your business in the first place.

Tune in and ask yourself: What’s your art? What’s the work that makes you feel fully alive?